Ideas & Insights
Cannes Lions 2026: Day 2 Wrap-Up – Intelligence Meets Intention
Day two of Cannes Lions 2026 saw appearances by stars such as Oprah Winfrey, Shaquille O’Neal, and William Nylander Alongside marketing executives,[...]
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Cannes Lions 2026: Day 1 Wrap-Up – Proof of Humanity
With Day one of Cannes Lions 2026 wrapped up, key themes have already emerged: human-centred creativity, nostalgia-powered brands, and a focus on[...]
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Rethink’s Aaron Starkman: How Canada can turn Cannes momentum into a creative legacy
Canadian agencies have proven they can compete on the global stage As the first-ever agency to finish as a top-three independent network at Cannes[...]
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Step by step: How one team raced for gold at the Canadian Young Lions competition
Gabrielle Lapointe and Louis Chevallier say that going for the Canadian Young Lions competition is like a rite of passage in their agency, Touché![...]
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Google Canada’s Laura Pearce: It’s time to claim Canada’s AI advantage
For decades, Canadian marketing has arrived at Cannes Lions with a trademark mix of pride and polite reserve We punch above our weight in craft,[...]
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Digging for gold: The creative partnership behind the Cannes-bound team
According to Shelby Harper and Zacharie Cloutier, they are “extremely compatible as creative partners” Talking with them – seeing their[...]
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The Dividends of Cannes
Every year, the same question comes up before Cannes Lions: is it worth it The travel, the time away, the investment And every year, people come[...]
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A win worth the wait: How one team is ready to Roam Wild at Cannes
The minute that Sara Zivkovic and Patricia Gonzalez won silver at last year’s Canadian Young Lions Competition, they were thinking about winning[...]
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Canada à Cannes – How The Globe will be covering Cannes Lions 2026
Cannes Lions has a particular spell For one week in June, an entire industry – scattered across time zones, screens and Slack channels – folds[...]
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From silent mode to Earth mode: how two Young Lions mapped their way to gold
Joanne Chen and Lydia Yoon worked together at Google for a year on the product marketing team before being brought together through the Canadian[...]
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