Ideas & Insights
![Turning human connection into sports gold medals for marketers](https://globemediagroup.ca/wp-content/uploads/2024/07/ROM24_HIVE_BannerHighRes-612x343.png)
Turning human connection into sports gold medals for marketers
With the Paris Olympic Games opening this week, the marketing engines behind some of the world’s biggest brands are ramping up We sat down with[...]
Read Article »![Revolutionizing data-driven marketing with a distinctly Canadian touch](https://globemediagroup.ca/wp-content/uploads/2024/07/ROM24_Publicis_Banner_HiRes-612x343.png)
Revolutionizing data-driven marketing with a distinctly Canadian touch
David Rusli, chief strategy & data officer at Publicis Media Canada, describes new ways for marketers to define and activate audiences across[...]
Read Article »![Fashion in Ad Land: the Best Looks at Cannes Lions 2024](https://globemediagroup.ca/wp-content/uploads/2024/07/SAS10637-copy-1-612x343.jpg)
Fashion in Ad Land: the Best Looks at Cannes Lions 2024
June in the South of France marks the arrival of tens of thousands of advertising and creative professionals from all around the world for the Cannes[...]
Read Article »![The future of media in Canada](https://globemediagroup.ca/wp-content/uploads/2024/07/ROM24_Cairns_Banner_HiRes-612x343.png)
The future of media in Canada
The media and advertising industry has entered a new era in which advertisers are embracing innovations in Artificial Intelligence and machine[...]
Read Article »![Cannes Lions 2024 - How AI Can Supercharge Creative Marketing](https://globemediagroup.ca/wp-content/uploads/2024/06/SW2_7902-1-612x343.jpg)
Cannes Lions 2024 - How AI Can Supercharge Creative Marketing
Google Highlights the Latest Developments in Creative AI In both 2023 and 2024, AI has been an overarching theme at Cannes Lions However, Vidhya[...]
Read Article »Cannes Lions 2024 - The Creative Voice: Using Advertising to Create Social Change
AnNahar and IMPACT BBDO Discuss a Legacy of Outstanding Advertising The Cannes Lions Festival of Creativity often showcases advertising’s power[...]
Read Article »Cannes Lions 2024 - Orlando Wood’s Secret to Advertising Effectiveness
Orlando Wood and Sir John Hegarty Break Down the Importance of Creativity in Advertising This session with Orlando Wood, Chief Innovation[...]
Read Article »Cannes Lions 2024 - Innovation and Inspiration: Canada's Standout Success at Cannes Lions 2024
“This is the most fascinating time in all of history Enjoy the ride!” These words from Elon Musk perfectly capture the excitement at the Cannes[...]
Read Article »Experiencing the Cannes Lions International Festival of Creativity: Insights from the World of Sports Marketing
Mike Miura and Ryan Grippo Highlight Their Key Insights From Cannes Lions 2024 This past week, we had the privilege of attending the Cannes Lions[...]
Read Article »Cannes Lions 2024: Day 5 Wrap-Up
Cannes Lions might be over but it ended on an incredible high note as Canada captured it's most wins ever at The Festival, with 66 As the festivities[...]
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