Ideas & Insights

Cannes Lions 2026: Five Marketing Truths We Can Actually Agree On
It’s been about a week since the world’s largest marketing festival took place on the shores of the French Riviera, and some moments are still on[...]
Read Article »
Returning to Cannes: One year after gold
We never really imagined we’d attend the Cannes Lions festival once, let alone twice Ahead of last year’s competition, we agreed that we were[...]
Read Article »
Cannes Lions 2026: The Festival of Culture
Cannes Lions has always been the global stage for creativity This year, it felt like something bigger: a festival of culture Across the Croisette,[...]
Read Article »
Cannes Lions 2026: Day 5 Wrap-Up – Canada Earns Silver at the Young Lions Competitions
It's official, Canada's Young Lions are bringing home hardware from Cannes! Congratulations to Lydia Yoon and Joanne Chen, who have earned Silver in[...]
Read Article »
Cannes Lions 2026: Day 4 Wrap-Up – Storytelling + Creativity
Day four of the Cannes Lions Festival of Creativity culminated in an event that has become an annual Cannes staple: a breakthrough session from Sir[...]
Read Article »
Cannes Lions 2026: Day 3 Wrap-Up – Creativity to the Rescue
Day three of Cannes Lions 2026 has just passed, and we’ve seen several themes emerge: the power of creativity to solve vast social issues, wise[...]
Read Article »
Cannes Lions 2026: Day 2 Wrap-Up – Intelligence Meets Intention
Day two of Cannes Lions 2026 saw appearances by stars such as Oprah Winfrey, Shaquille O’Neal, and William Nylander Alongside marketing executives,[...]
Read Article »
Cannes Lions 2026: Day 1 Wrap-Up – Proof of Humanity
With Day one of Cannes Lions 2026 wrapped up, key themes have already emerged: human-centred creativity, nostalgia-powered brands, and a focus on[...]
Read Article »
Rethink’s Aaron Starkman: How Canada can turn Cannes momentum into a creative legacy
Canadian agencies have proven they can compete on the global stage As the first-ever agency to finish as a top-three independent network at Cannes[...]
Read Article »
Step by step: How one team raced for gold at the Canadian Young Lions competition
Gabrielle Lapointe and Louis Chevallier say that going for the Canadian Young Lions competition is like a rite of passage in their agency, Touché![...]
Read Article »
