Ideas & Insights
Transforming from Performance Marketing to Growth Marketing: A Pathway to Better Business Impact for Brands Ready to Scale
Dustin Rideout, Partner and Chief Strategy Officer at creative marketing agency The Hive identifies shifts required to unlock growth for[...]
Read Article »Canada Ranks #4 at Cannes Lions 2024, up 1 spot from 2023
The official 2024 LIONS Creativity report and Cannes Lions rankings are in, and Canada has placed #4 globally, with a total of 66 Lions[...]
Read Article »Adam Reeves' mission to violate the norms of Canadian advertising
After working in creative leadership positions at agencies in the United States, Adam Reeves recently returned to his native Toronto as the chief[...]
Read Article »Rafik Belmesk's Jury experience at Cannes Lions 2024
Rafik Belmesk, Chief Strategy Officer, Dentsu Creative Canada, breaks down key moments from the Jury Room at Cannes Lions 2024 Share a bit about what[...]
Read Article »Digital Services Tax is an opportunity for Canada's advertisers to embrace vibrant local media scene
Global tech platforms are passing on the cost of the new levy to advertisers But, argues Devon MacDonald, this is a great chance for brands to work[...]
Read Article »Young Lions Winners Spotlight with Jenn and Nick
Marketers Jenn Bailey and Nick Carson competed at the Young Lions Competitions – winning gold nationally and shortlisting globally Listen in as[...]
Read Article »Young Lions Winners Spotlight with Alphée and Gabriel
Alphée Lamothe and Gabriel Lafond won gold in the media category at the Canadian Young Lions Competitions This means they were sent to France to[...]
Read Article »Erin Kawalecki’s Jury experience at Cannes Lions 2024
Erin Kawalecki, Partner and CCO of Angry Butterfly, recently had the honour of serving as a juror at the Cannes Lions Festival of Creativity We had[...]
Read Article »Young Lions Winners Spotlight with Emma and Sammy
Competing in the Young Lions Competitions is a dream for every up-and-coming creative, and for Sammy Lo and Emma Lorenzi, that dream finally came[...]
Read Article »Turning human connection into sports gold medals for marketers
With the Paris Olympic Games opening this week, the marketing engines behind some of the world’s biggest brands are ramping up We sat down with[...]
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