The Travel Bug
Reach the travellers steering the conversation
Canadian travellers look to The Globe for vital insights on turning their dreams of a getaway into reality. Join us in helping them navigate the road ahead.
Reach 3.9M travel intenders
with The Globe
GLOBE PRINT AND DIGITAL READERS
65%
more likely to have taken 3+ domestic trips/past 12 months
Source: Vividata SCC Fall 2025, National, A18+, Globe Print/Digital Weekly
34%
more likely to stay in luxury hotels
Source: Vividata SCC Fall 2025, National, A18+, Globe Print/Digital Weekly
24%
more likely to take ski vacations
Source: Vividata SCC Fall 2025, National, A18+, Globe Print/Digital Weekly
Turnkey marketing opportunities that matter.
Gain targeted access to your ideal audiences with The Globe’s engaging editorial and advertorial features, series, and reports.
We provide a range of formats to reach and exceed your objectives with, flexible pricing options, contextual alignment and world-class editorials.
Upcoming Travel opportunities
Opportunities
EXPLORE ONTARIO – FALL COLOURS EDITION
NationalFeaturing captivating visuals, curated recommendations, and insider insights, Explore Ontario helps readers plan unforgettable getaways and experience the best of the province.
Wednesday, August 5
August 19, 2026
September 11, 2026
CRUISES
NationalPublished monthly, The Cruises report series will capture attention and inspire Cruise vacationing among The Globe’s travel-savvy audience.
Wednesday, August 12
September 9, 2026
September 16, 2026
Global Getaways
NationalGlobal Getaways is a curated guide that shines a spotlight on captivating international destinations.
Wednesday, September 2
September 30, 2026
October 7, 2026
ONTARIO ARTS AND CULTURE
NationalThis report, published in spring and fall 2026, provides a unique opportunity for advertisers to reach a sophisticated, engaged audience that values creativity and cultural experiences
Wednesday, September 2
September 23, 2026
October 9, 2026
CRUISES
NationalPublished monthly, The Cruises report series will capture attention and inspire Cruise vacationing among The Globe’s travel-savvy audience.
Wednesday, September 9
October 7, 2026
October 14, 2026
Case Study
Bringing Alberta home
Globe Content Studio partnered with local Albertan artists to create works exploring the province’s beauty. The result was a campaign of diverse voices that brought Alberta directly to people’s homes. The Art of Winter campaign delivered over ninety-thousand social engagements and overachieved on page view commitment by 245%.
