Investing in health
Connect to the most influential health consumers.
In 2020, we saw record-breaking readership from Canadians coast-to-coast, demonstrating that Canadians turn to trusted sources for advice, insights, and perspectives in times of crisis. We’re proud to be the essential marketing platform in B2C health-related messaging and robust B2B communications that highlight innovation and attract investment.
Target philanthropists with The Globe
PRINT AND DIGITAL READERS
62%
more likely to have purchased a ticket for a charity lottery/past 12 mos.
Source: Vividata SCC Fall 2024, National, A18+, Globe Print/Digital Weekly.
46%
more likely to plan on increasing the amount they donate in the next 12 mos.
Source: Vividata SCC Fall 2024, National, 18+, Globe Print/Digital Weekly, based on donations to Canadian Organizations/Foundations.
Turnkey marketing opportunities that matter.
Gain targeted access to your ideal audiences with The Globe’s engaging editorial and advertorial features, series, and reports.
We provide a range of formats to reach and exceed your objectives with, flexible pricing options, contextual alignment and world-class editorials.
Upcoming Health and Philanthropy opportunities
Earth Day
NationalThis special feature will be Celebrating 55 Years of Environmental Progress & Canadian sustainability leadership
Monday, March 17
April 15, 2025
April 22, 2025
STEM to STEAM Education
NationalA special feature highlighting the importance of STEM TO STEAM education
Thursday, March 13
April 18, 2025
April 24, 2025
REIMAGINING RETIREMENT COMMUNITIES
NationalToday's seniors have new expectations for aging well. This special report explores how retirement communities are rising to meet them.
Thursday, March 20
April 10, 2025
April 25, 2025
Oral Health Month 2025
NationalA print and digital special feature will spotlight this campaign, emphasizing the importance of prevention for Oral Health Month
Tuesday, March 11
April 22, 2025
April 29, 2025
Estate planning & legacy giving month
NationalA print and digital special national feature on estate planning and legacy giving month
Thursday, April 24
March 13, 2025
May 1, 2025
Case Study
Trillium Gift of Life Foundation
The Globe rallied to form a campaign to create a culture of organ donation in Ontario. The Globe Content Studio developed digital sponsorship articles that told the story of two organ recipients in Ontario, using personal storytelling with photography, illustrations, and targeted content amplification. The campaign overachieved on campaign commitments, surpassed content time spent benchmarks by 188%, and resulted in 82% more efficiency on projected CPV.