Investing in health
Connect to the most influential health consumers.
In 2020, we saw record-breaking readership from Canadians coast-to-coast, demonstrating that Canadians turn to trusted sources for advice, insights, and perspectives in times of crisis. We’re proud to be the essential marketing platform in B2C health-related messaging and robust B2B communications that highlight innovation and attract investment.
Target philanthropists with The Globe
PRINT AND DIGITAL READERS
24%
donated to Hospital foundations
Source: Vividata SCC Fall 2023, National, 18+, Globe Print/Digital Weekly, based on donations to Canadian Organizations/Foundations.
35%
more likely to plan on increasing the amount they donate in the next 12 mos.
Source: Vividata SCC Fall 2023, National, 18+, Globe Print/Digital Weekly, based on donations to Canadian Organizations/Foundations.
Turnkey marketing opportunities that matter.
Gain targeted access to your ideal audiences with The Globe’s engaging editorial and advertorial features, series, and reports.
We provide a range of formats to reach and exceed your objectives with, flexible pricing options, contextual alignment and world-class editorials.
Upcoming Health and Philanthropy opportunities
Advancing Health Technologies
NationalThis special report on health technologies will look at the leading-edge tech trends through a B2B lens.
Monday, September 9
September 16, 2024
October 7, 2024
Commitment to equity, diversity and inclusion
NationalA print and digital special national feature on EDI
Monday, September 9
October 2, 2024
October 9, 2024
October is Children’s Vision Month
NationalA print and digital special national feature highlighting October is Children’s Vision Month in association with Canadian Association of Optometrists
Thursday, August 15
October 3, 2024
October 9, 2024
World Mental Health Day
NationalThursday, August 15
October 3, 2024
October 10, 2024
National Children’s Hospice Palliative Care Day
NationalA print and digital special national feature will spotlight the invaluable contributions of healthcare professionals, caregivers, volunteers, and organizations working tirelessly for this cause.
Thursday, July 25
October 3, 2024
October 10, 2024
Case Study
Trillium Gift of Life Foundation
The Globe rallied to form a campaign to create a culture of organ donation in Ontario. The Globe Content Studio developed digital sponsorship articles that told the story of two organ recipients in Ontario, using personal storytelling with photography, illustrations, and targeted content amplification. The campaign overachieved on campaign commitments, surpassed content time spent benchmarks by 188%, and resulted in 82% more efficiency on projected CPV.
