Ideas & Insights
Beyond the buzzwords: An insight-led approach to engaging Gen Z
Nick Cowling, CEO of Citizen Relations, unpacks a new report that challenges Gen Z stereotypes and offers brands a roadmap for authentic[...]
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The pragmatic power of Canada's 'forgotten' generation
Generation X is off the radar for retailers and marketers But Maryse Sauvé, VP, Brand and Communications Strategy at Pigeon Brands, reveals how new[...]
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AI is rewriting the rules of production: Are you ready to lead the change?
Leah Lanza, Chief Production Officer of Publicis Groupe’s production agency ThePub, makes the case for AI as a growth partner in advertising[...]
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The art of saying ‘no’ to bad ideas
How to tell your clients their ideas are bad Bill Chamness, VP Strategic Planning at TBWA\Canada, shares the secrets of “the graceful[...]
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Lessons from The Globe’s shift toward more lifestyle content
In the Star Wars universe, there’s a lot of talk about restoring balance to the Force, and in these chaotic times you can apply this need for[...]
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Brand ROI should also include a Return on Inclusion
Greg Power, President and CEO, Weber Shandwick Canada, and Shipra Chauhan, Senior Vice President - Insights, Weber Shandwick Canada, make the[...]
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The three most sought-after sustainability certifications for modern businesses
Darian Kovacs, Partner at Jelly Digital Marketing & PR, makes a compelling case for a trio of programs that will drive both business growth and a[...]
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The Globe and Mail and Rolex present a tribute to the ocean
The Globe and Mail hosted Lens on the Water: A Tribute to the Wonders of the Ocean at Toronto’s Four Seasons Centre on June 24th, an inspiring[...]
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Canada at a Crossroads: Highlights from Intersect/25
CIBC CEO Victor Dodig during the Intersect 2025 conference hosted by The Globe and Mail on Monday, JUNE 10, 2025Photograph by Jenna Muirhead/The[...]
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Discover the secret to 'blissfully happy marriages' between advertisers and agencies
Kathryn Fitzwilliam, agency search consultant and former senior marketer at Kraft Canada and Maple Leaf Foods, describes the positive impact of QBS[...]
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