Ideas & Insights
The power of data: key findings from IAB Canada’s “Business of Digital: Report on Data 2024”
Marketing and business success today is increasingly dependent on data It allows organizations to achieve mass personalization, optimize campaign[...]
Read Article »
Brands must act now to close the sponsorship opportunity gap
Rodrigo Coelho, SVP and Managing Director at Momentum Canada, says that marketers can do more to maximize the impact of sponsorship We all believe[...]
Read Article »
Inside B2B: Globe Media Group tackles the global issues shaping business decisions
Globe Media Group was proud to host 'Inside B2B,' an exclusive gathering of influential leaders from the financial, technology, retail, and media[...]
Read Article »
Now's the time for marketing to cure its attention delusion disorder
Paulo Salomao, founder and CEO of Toronto-based agency King Ursa, says the marketing industry faces a massive problem and has a three-step plan to[...]
Read Article »
Breaking down barriers: How digital education is reaching underserved communities
Darian Kovacs, Partner at Jelly Digital Marketing & PR, highlights the skills and diversity benefits that digital learning programs bring to[...]
Read Article »
Transforming from performance marketing to growth marketing: A pathway to better business impact for brands ready to scale
Dustin Rideout, Partner and Chief Strategy Officer at creative marketing agency The Hive identifies shifts required to unlock growth for[...]
Read Article »
Adam Reeves' mission to violate the norms of Canadian advertising
After working in creative leadership positions at agencies in the United States, Adam Reeves recently returned to his native Toronto as the chief[...]
Read Article »
Digital Services Tax is an opportunity for Canada's advertisers to embrace vibrant local media scene
Global tech platforms are passing on the cost of the new levy to advertisers But, argues Devon MacDonald, this is a great chance for brands to work[...]
Read Article »
Turning human connection into sports gold medals for marketers
With the Paris Olympic Games opening this week, the marketing engines behind some of the world’s biggest brands are ramping up We sat down with[...]
Read Article »
Revolutionizing data-driven marketing with a distinctly Canadian touch
David Rusli, chief strategy & data officer at Publicis Media Canada, describes new ways for marketers to define and activate audiences across[...]
Read Article »
