Ideas & Insights
Discover the secret to 'blissfully happy marriages' between advertisers and agencies
Kathryn Fitzwilliam, agency search consultant and former senior marketer at Kraft Canada and Maple Leaf Foods, describes the positive impact of QBS[...]
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Data merchants and the transformation of audience targeting
The evolving landscape of data The data sector is in a constant state of change For years, companies have provided marketers with third-party[...]
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Supercharge your business growth with these 5 Canadian digital marketing solutions
Darian Kovacs, Partner at Jelly Digital Marketing & PR argues that there's never been a better time to invest in homegrown expertise With[...]
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The Trust Premium – Why Trusted News Environments Boost Brand Impact
In today's media landscape, trust is a currency that holds immense value – not just for publishers but for advertisers as well A new Canadian[...]
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Employee recognition matters in a hybrid work environment
Recognized employees are more engaged and productive, argues Darian Kovacs, Partner at Jelly Digital Marketing & PR In just a few short years,[...]
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From Anthropology to AdTech: Kabil Rahaman on Data, Influence & Career Growth
What do George Orwell, Ken Griffey Jr, and data monetization have in common According to Kabil Rahaman, quite a lot In this episode, Kabil — Head[...]
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New greenwashing regulation can be a catalyst for proactive Canadian leadership
Alicia Aleksandrowicz, Lead - Sustainability & Social Impact at Weber Shandwick Canada, argues that keeping silent on green credentials is no[...]
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Globe Media Group presents: Ipsos’ Most Influential Brands of 2024
Ipsos announced the results of its 2024 Most Influential Brands in Canada study during last week's event at the Globe and Mail Centre in downtown[...]
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How King Ursa is transforming Canada's traditional agency model
Founded by Brazilian-born Paulo Salomao ten years ago, independent agency King Ursa has built a strong reputation Now it's investing in people and a[...]
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Why Canadian marketers need expert perspectives on Indigenous communities
Darian Kovacs, Partner at Jelly Digital Marketing & PR, makes the business case for harnessing agency knowledge and representation Canada’s[...]
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