Ideas & Insights
John Doig on bold bets, better teams, and earning relevance
Each year, Canada’s Marketing Hall of Legends recognizes the contributions of extraordinary marketers whose work has shaped the industry This year,[...]
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Elspeth Lynn on creativity, community, and the courage to find your voice
Each year, Canada’s Marketing Hall of Legends recognizes the contributions of extraordinary marketers whose work has shaped the industry This year,[...]
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Building a Stronger Canada: Highlights from INTERSECT/26
Canada’s leaders are navigating a period defined by pressure, from shifting trade relationships and global instability to economic uncertainty at[...]
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How smart AI – not more AI – drives real customer growth
Margaret Ngai, Chief Technology Officer of independent agency RI, explores how brands can flourish using a balanced approach to AI[...]
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Target audience: Homo sapiens
Natalie Armata, Co-Chief Creative Officer at Toronto-based agency G&G Advertising – A division of Acart, considers how our brains cope with[...]
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Marketing leaders gather to celebrate Canada’s Most Influential Brands of 2025
Globe Media Group in partnership with Ipsos, Canadian Marketing Association and Publicis brought together marketing, brand, and insights[...]
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The business case for interesting
Dino Demopoulos, Chief Strategy Officer at The Hive, outlines why interesting work isn’t a creative luxury—it’s a commercial[...]
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Inside B2B: What senior marketers are paying attention to now
Leaders in the B2B sector gathered for an invitation-only breakfast at Toronto’s Ritz-Carlton The full-house event was attended by B2B marketers[...]
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The age of wellness: how Globe readers are investing in their long-term health
Health and wellness have moved to the forefront for many Canadians Across the country, ongoing debates about the healthcare system and growing[...]
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Beyond the buzzwords: An insight-led approach to engaging Gen Z
Nick Cowling, CEO of Citizen Relations, unpacks a new report that challenges Gen Z stereotypes and offers brands a roadmap for authentic[...]
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