Ideas & Insights
Marketing leaders gather to celebrate Canada’s Most Influential Brands of 2025
Globe Media Group in partnership with Ipsos, Canadian Marketing Association and Publicis brought together marketing, brand, and insights[...]
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The business case for interesting
Dino Demopoulos, Chief Strategy Officer at The Hive, outlines why interesting work isn’t a creative luxury—it’s a commercial[...]
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Inside B2B: What senior marketers are paying attention to now
Leaders in the B2B sector gathered for an invitation-only breakfast at Toronto’s Ritz-Carlton The full-house event was attended by B2B marketers[...]
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The age of wellness: how Globe readers are investing in their long-term health
Health and wellness have moved to the forefront for many Canadians Across the country, ongoing debates about the healthcare system and growing[...]
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Beyond the buzzwords: An insight-led approach to engaging Gen Z
Nick Cowling, CEO of Citizen Relations, unpacks a new report that challenges Gen Z stereotypes and offers brands a roadmap for authentic[...]
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The pragmatic power of Canada's 'forgotten' generation
Generation X is off the radar for retailers and marketers But Maryse Sauvé, VP, Brand and Communications Strategy at Pigeon Brands, reveals how new[...]
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AI is rewriting the rules of production: Are you ready to lead the change?
Leah Lanza, Chief Production Officer of Publicis Groupe’s production agency ThePub, makes the case for AI as a growth partner in advertising[...]
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The art of saying ‘no’ to bad ideas
How to tell your clients their ideas are bad Bill Chamness, VP Strategic Planning at TBWA\Canada, shares the secrets of “the graceful[...]
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Lessons from The Globe’s shift toward more lifestyle content
In the Star Wars universe, there’s a lot of talk about restoring balance to the Force, and in these chaotic times you can apply this need for[...]
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Brand ROI should also include a Return on Inclusion
Greg Power, President and CEO, Weber Shandwick Canada, and Shipra Chauhan, Senior Vice President - Insights, Weber Shandwick Canada, make the[...]
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