Ideas & Insights
Struggling Canadians want decisive leadership from businesses and brands
Based on new research, Leo Burnett Canada describes how companies can take a leading role in addressing the concerns that keep Canadians awake at[...]
Read Article »Effie Canada's renewed mission to inspire marketers and agencies
Effie Canada has announced two new co-chairs for its 2024 program and beyond Here Kate Torrance, the VP, head of brand, content and communications,[...]
Read Article »Globe Media Group partners with CNN: event focuses on impact for advertisers
Globe Media Group recently partnered with CNN to expand its premium network of the world’s best news, business, and lifestyle sites The integration[...]
Read Article »Globe Media Group unveils Ipsos Most Influential Brands of 2023
Ipsos released its thirteenth annual study on the Most Influential Brands in Canada during a record-breaking event on February 7, 2024, where over[...]
Read Article »Globe Alliance expands their premium network through partnership with CNN
Globe Media Group is pleased to announce the inclusion of CNN into its premium digital network of the world's best news, business, and lifestyle[...]
Read Article »Beyond trends: Globe Media Group sheds light on the consumer mindset in ‘Next in Luxury’
Globe Media Group was thrilled to present 'Next in Luxury,' an intimate and exclusive gathering of the industry's most prominent leaders to discuss[...]
Read Article »Developing a culture of experimentation
This month, IAB Canada hosted ‘The Experimentation Edge’, an executive roundtable sponsored by The Globe Media Group This event gathered a group[...]
Read Article »Data vendors and the future of ethical data practices
In the digital age, marketers are grappling with an ever-evolving landscape in which the ways to understand consumer behaviours are constantly[...]
Read Article »Embracing Change: Key Takeaways from our Leadership Roundtable
Leadership is dynamic It's constantly evolving to meet the demands of the ever-changing business landscape In our recent Roundtable event: Confident[...]
Read Article »Responsible Media is transforming Canada’s advertising landscape
Responsible Media may become the next buzzword in 2023 With so much uncertainty about the environment, economy, and society, it’s easy to become[...]
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