Health and wellness have moved to the forefront for many Canadians Across the country, ongoing debates about the healthcare system and growing[...]

Beyond the buzzwords: An insight-led approach to engaging Gen Z

Nick Cowling, CEO of Citizen Relations, unpacks a new report that challenges Gen Z stereotypes and offers brands a roadmap for authentic[...]

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The pragmatic power of Canada's 'forgotten' generation

Generation X is off the radar for retailers and marketers But Maryse Sauvé, VP, Brand and Communications Strategy at Pigeon Brands, reveals how new[...]

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AI is rewriting the rules of production: Are you ready to lead the change?

Leah Lanza, Chief Production Officer of Publicis Groupe’s production agency ThePub, makes the case for AI as a growth partner in advertising[...]

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The art of saying ‘no’ to bad ideas

How to tell your clients their ideas are bad Bill Chamness, VP Strategic Planning at TBWA\Canada, shares the secrets of “the graceful[...]

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Lessons from The Globe’s shift toward more lifestyle content

In the Star Wars universe, there’s a lot of talk about restoring balance to the Force, and in these chaotic times you can apply this need for[...]

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Brand ROI should also include a Return on Inclusion

Greg Power, President and CEO, Weber Shandwick Canada, and Shipra Chauhan, Senior Vice President - Insights, Weber Shandwick Canada, make the[...]

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The three most sought-after sustainability certifications for modern businesses

Darian Kovacs, Partner at Jelly Digital Marketing & PR, makes a compelling case for a trio of programs that will drive both business growth and a[...]

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