Ideas & Insights
The art of saying ‘no’ to bad ideas
How to tell your clients their ideas are bad Bill Chamness, VP Strategic Planning at TBWA\Canada, shares the secrets of “the graceful[...]
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Lessons from The Globe’s shift toward more lifestyle content
In the Star Wars universe, there’s a lot of talk about restoring balance to the Force, and in these chaotic times you can apply this need for[...]
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Brand ROI should also include a Return on Inclusion
Greg Power, President and CEO, Weber Shandwick Canada, and Shipra Chauhan, Senior Vice President - Insights, Weber Shandwick Canada, make the[...]
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The three most sought-after sustainability certifications for modern businesses
Darian Kovacs, Partner at Jelly Digital Marketing & PR, makes a compelling case for a trio of programs that will drive both business growth and a[...]
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The Globe and Mail and Rolex present a tribute to the ocean
The Globe and Mail hosted Lens on the Water: A Tribute to the Wonders of the Ocean at Toronto’s Four Seasons Centre on June 24th, an inspiring[...]
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Canada at a Crossroads: Highlights from Intersect/25
CIBC CEO Victor Dodig during the Intersect 2025 conference hosted by The Globe and Mail on Monday, JUNE 10, 2025Photograph by Jenna Muirhead/The[...]
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Discover the secret to 'blissfully happy marriages' between advertisers and agencies
Kathryn Fitzwilliam, agency search consultant and former senior marketer at Kraft Canada and Maple Leaf Foods, describes the positive impact of QBS[...]
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Data merchants and the transformation of audience targeting
The evolving landscape of data The data sector is in a constant state of change For years, companies have provided marketers with third-party[...]
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Supercharge your business growth with these 5 Canadian digital marketing solutions
Darian Kovacs, Partner at Jelly Digital Marketing & PR argues that there's never been a better time to invest in homegrown expertise With[...]
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The Trust Premium – Why Trusted News Environments Boost Brand Impact
In today's media landscape, trust is a currency that holds immense value – not just for publishers but for advertisers as well A new Canadian[...]
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