Ideas & Insights
The pragmatic power of Canada's 'forgotten' generation
Generation X is off the radar for retailers and marketers But Maryse Sauvé, VP, Brand and Communications Strategy at Pigeon Brands, reveals how new[...]
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AI is rewriting the rules of production: Are you ready to lead the change?
Leah Lanza, Chief Production Officer of Publicis Groupe’s production agency ThePub, makes the case for AI as a growth partner in advertising[...]
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The art of saying ‘no’ to bad ideas
How to tell your clients their ideas are bad Bill Chamness, VP Strategic Planning at TBWA\Canada, shares the secrets of “the graceful[...]
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Lessons from The Globe’s shift toward more lifestyle content
In the Star Wars universe, there’s a lot of talk about restoring balance to the Force, and in these chaotic times you can apply this need for[...]
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Celebrating Haute Content at Inside Life/Style
Last week, the already trendy Alobar downtown was draped in plaid, chiffon, unlikely colour combos and of course, leather, for The Globe’s[...]
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The Globe and Mail & Stagwell launch the Future of News Initiative in Canada
The Globe and Mail and Stagwell partnered to present the Future of News Canada Summit at the Globe and Mail Centre in downtown Toronto on September[...]
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Welcome to the new era of Style Magazine
“Reinvention” is one of the style world’s most common themes Every year, month and minute, we chase what’s new, often swinging between[...]
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Creativity Is the Business Strategy: Key Reflections from Cannes
At Cannes, one truth rang louder than ever: creativity is not a “nice to have” – it is the driving force behind value creation, brand[...]
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Cannes: A Love Letter to the Madness, Magic, and Marketing Mayhem
Andrea Hunt is no stranger to the pulse of global marketing As President and Chief Executive Officer of the Association of Canadian Advertisers, and[...]
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Brand ROI should also include a Return on Inclusion
Greg Power, President and CEO, Weber Shandwick Canada, and Shipra Chauhan, Senior Vice President - Insights, Weber Shandwick Canada, make the[...]
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