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Cannes Lions 2026: Day 5 Wrap-Up

With Day one of Cannes Lions 2026 wrapped up, key themes have already emerged: human-centred creativity, nostalgia-powered brands, and a focus on trust and credibility as a path to great marketing — and all that alongside sunshine, rosé, and a posse of robot attendees on the Palais. 

Here’s the latest from Globe Media Group’s Cannes Lions representatives.

Brands that Look Back Go Forward

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Karen Howe, President, The Township Group, Creative Director, and Canadian Cannes Lions Advisory Board member 

Proof of Humanity at Cannes Lions 2026

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A First-Timer’s Day-One Highlights

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Reporting Sean Stanleigh, Director of Globe Content Studio, The Globe and Mail


Trust is the Future of Marketing

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Reporting Shannon Lewis, President, CMDC, Cannes Lions Advisory Board member

Media Investment Is Not Neutral

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Reporting Marcin Zerek, Head of Trade Marketing, The Globe and Mail

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As Canada’s Official Festival Representative for Cannes Lions for the past 21 years, The Globe and Mail will once again be on the ground in Cannes, bringing that conversation home. From June 22 – 26, follow Globe Media Group for daily coverage across Instagram and LinkedIn, including Festival dispatches, session takeaways, trend breakdowns, photo highlights and Canadian perspectives from the Croisette. 

IG: @GlobeMediaGroup 
Hashtag: #CannesLions2026
LinkedIn: www.linkedin.com/company/globemediagroup

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