The Travel Bug
Reach the travellers steering the conversation
Canadian travellers look to The Globe for vital insights on turning their dreams of a getaway into reality. Join us in helping them navigate the road ahead.
Reach 3.6M travel intenders
with The Globe
GLOBE PRINT AND DIGITAL READERS
59%
more likely to take ski vacations
Source: Vividata SCC Fall 2024, National, A18+, Globe Print/Digital Weekly
32%
more likely to have taken a family vacation with children/past 12 months
Source: Vividata SCC Fall 2024, National, A18+, Globe Print/Digital Weekly
25%
more likely to stay in luxury hotels
Source: Vividata SCC Fall 2024, National, A18+, Globe Print/Digital Weekly
Turnkey marketing opportunities that matter.
Gain targeted access to your ideal audiences with The Globe’s engaging editorial and advertorial features, series, and reports.
We provide a range of formats to reach and exceed your objectives with, flexible pricing options, contextual alignment and world-class editorials.
Upcoming Travel opportunities
Global Getaways
NationalThis special report series looks at unforgettable international travel experiences.
Wednesday, May 7
June 4, 2025
June 11, 2025
TASTE ONTARIO – SUMMER EDITION
NationalThis special report celebrates the food, drink, and traditions of Ontario’s culinary tourism scene.
Wednesday, April 30
May 28, 2025
June 13, 2025
Travel Trends
NationalA special feature which will highlight the latest trends influencing travel decisions, inspiring Canadians to explore with confidence
Friday, April 25
June 6, 2025
June 14, 2025
Cruises
NationalThese Cruise features will shine a spotlight on unique offerings and interesting trends in the world of cruising.
Wednesday, May 21
June 11, 2025
June 18, 2025
EXPLORE CANADA
NationalThis report highlights local destinations, unique experiences, and the growing trend of domestic tourism.
Wednesday, June 4
July 2, 2025
July 9, 2025
Case Study
Bringing Alberta home
Globe Content Studio partnered with local Albertan artists to create works exploring the province’s beauty. The result was a campaign of diverse voices that brought Alberta directly to people’s homes. The Art of Winter campaign delivered over ninety-thousand social engagements and overachieved on page view commitment by 245%.
