The Travel Bug
Reach the travellers steering the conversation
Canadian travellers look to The Globe for vital insights on turning their dreams of a getaway into reality. Join us in helping them navigate the road ahead.
Reach 3.6M travel intenders
with The Globe
GLOBE PRINT AND DIGITAL READERS
59%
more likely to take ski vacations
Source: Vividata SCC Fall 2024, National, A18+, Globe Print/Digital Weekly
32%
more likely to have taken a family vacation with children/past 12 months
Source: Vividata SCC Fall 2024, National, A18+, Globe Print/Digital Weekly
25%
more likely to stay in luxury hotels
Source: Vividata SCC Fall 2024, National, A18+, Globe Print/Digital Weekly
Turnkey marketing opportunities that matter.
Gain targeted access to your ideal audiences with The Globe’s engaging editorial and advertorial features, series, and reports.
We provide a range of formats to reach and exceed your objectives with, flexible pricing options, contextual alignment and world-class editorials.
Upcoming Travel opportunities
EXPLORE CANADA
NationalThis report highlights local destinations, unique experiences, and the growing trend of domestic tourism.
Wednesday, April 2
April 30, 2025
May 7, 2025
Style Advisor – May 2025
NationalStyle Advisor’s summer guide to warm-weather fashion, outdoor décor, luxury skincare and everything else you need embrace the season.
Thursday, April 3
April 9, 2025
May 9, 2025
Cruises
NationalThese Cruise features will shine a spotlight on unique offerings and interesting trends in the world of cruising.
Wednesday, April 16
May 7, 2025
May 14, 2025
Explore Ontario – Summer Edition
MetroThe Globe and Mail’s Explore Ontario is the perfect place for travelers to look for exciting local destination ideas.
Wednesday, April 9
April 25, 2025
May 16, 2025
Global Getaways
NationalThis special report series looks at unforgettable international travel experiences.
Wednesday, May 7
June 4, 2025
June 11, 2025
Case Study
Bringing Alberta home
Globe Content Studio partnered with local Albertan artists to create works exploring the province’s beauty. The result was a campaign of diverse voices that brought Alberta directly to people’s homes. The Art of Winter campaign delivered over ninety-thousand social engagements and overachieved on page view commitment by 245%.
