The Travel Bug
Reach the travellers steering the conversation
Canadian travellers look to The Globe for vital insights on turning their dreams of a getaway into reality. Join us in helping them navigate the road ahead.
Reach 3.9M travel intenders
with The Globe
GLOBE PRINT AND DIGITAL READERS
65%
more likely to have taken 3+ domestic trips/past 12 months
Source: Vividata SCC Fall 2025, National, A18+, Globe Print/Digital Weekly
34%
more likely to stay in luxury hotels
Source: Vividata SCC Fall 2025, National, A18+, Globe Print/Digital Weekly
24%
more likely to take ski vacations
Source: Vividata SCC Fall 2025, National, A18+, Globe Print/Digital Weekly
Turnkey marketing opportunities that matter.
Gain targeted access to your ideal audiences with The Globe’s engaging editorial and advertorial features, series, and reports.
We provide a range of formats to reach and exceed your objectives with, flexible pricing options, contextual alignment and world-class editorials.
Upcoming Travel opportunities
Opportunities
Global Getaways
NationalGlobal Getaways is a curated guide that shines a spotlight on captivating international destinations.
Wednesday, September 2
September 30, 2026
October 7, 2026
ONTARIO ARTS AND CULTURE
NationalThis report, published in spring and fall 2026, provides a unique opportunity for advertisers to reach a sophisticated, engaged audience that values creativity and cultural experiences
Wednesday, September 2
September 23, 2026
October 9, 2026
CRUISES
NationalPublished monthly, The Cruises report series will capture attention and inspire Cruise vacationing among The Globe’s travel-savvy audience.
Wednesday, September 9
October 7, 2026
October 14, 2026
GLOBAL GATHERINGS
NationalGlobal Gatherings explores how businesses are leveraging international conventions and trade shows to unlock markets, showcase innovation, attract talent, and build partnerships.
Thursday, September 10
October 8, 2026
October 15, 2026
PET HEALTH CANADA
Through expert insights and inspiring stories, Pet Health Canada connects advertisers with engaged “pet parents” and the professionals and products guiding their choices.
Monday, September 14
October 13, 2026
October 19, 2026
Case Study
Bringing Alberta home
Globe Content Studio partnered with local Albertan artists to create works exploring the province’s beauty. The result was a campaign of diverse voices that brought Alberta directly to people’s homes. The Art of Winter campaign delivered over ninety-thousand social engagements and overachieved on page view commitment by 245%.
