awards

June 20 2023

Defying stereotypes in content creation

Globe Media Group Cannes Lions advertising, awards, Canadian Media, Cannes, cannes lions, creativity, marketing, Young Lions

Danai Gurira and Jess Weiner share their advice on integrating unstereotyping efforts in industries and becoming advocates for meaningful inclusion.

In a thought-provoking session aimed at marketers, Danai Gurira, UN Women Goodwill Ambassador, and Jess Weiner, Cultural Expert and CEO of Talk to Jess, partnered with the Unstereotype Alliance to discuss the power of dismantling stereotypes in content creation.

Danai shared her personal journey as a performer, writer, and producer, emphasizing the need for defiance and embracing discomfort to shatter stereotypes effectively. Joined by Weiner, they explored the importance of taking action against stereotypes and the detrimental impact of inaction. They highlighted how individual empowerment and responsibility can drive positive change, leading to inspiring, inclusive, and business-driven content.

Here are the key takeaways from the session:

Empower your teams: Encourage your teams to work towards creating differentiated features and truly aspirational stories. Their collective intelligence and creativity will lead to outstanding results.

Collaboration is key: The magic happens when technology and creativity come together. Foster a culture of collaboration, where the two meet in the middle, sparking innovation and unlocking new possibilities.

Build for lifetime value: Instead of focusing solely on one-time transactions, aim to build products and experiences that foster long-term customer relationships. Think “transactional arbitrage” and prioritize lifetime.

This session served as a powerful reminder to marketers about the transformative potential of dismantling stereotypes in content creation. By defying norms and embracing discomfort, we can challenge outdated narratives and pave the way for more inclusive and inspiring storytelling.

Marcin Zerek

Follow us @globemediagroup on Instagram, LinkedIn, and Twitter to stay in the know.

June 20 2023

Breaking Down Silos: Expedia’s Playbook for Business Transformation

Globe Media Group Cannes Lions advertising, awards, Cannes, cannes lions, marketing, Young Lions

The online travel space had become a battleground of commoditization until Expedia Group decided to rewrite the rules.

In the highly commoditized online travel industry, where price often takes precedence over value, Expedia Group recognized the need for a transformation. Shifting their focus from transactions to enhancing traveller experiences, the company embarked on a mission to break down silos, unite their portfolios and empower customers with technology that instills confidence in their bookings.

Rathi Murthy, president and CTO of Expedia Product and Technology, and Jon Gieselman, president of Expedia Brands, shed light on the transformative power of close collaboration between marketing, creative and technology teams on day 2 of Cannes Lions.

They addressed key questions about driving buy-in, aligning goals, selecting the right people, processes, and technology, and avoiding common pitfalls on the path to business transformation.

Here are some key takeaways from the discussion:

Unlock the collective intelligence of teams through seamless collaboration between product and marketing. This synergy enables open discussions, leading to innovative solutions and enhanced customer experiences.

Embrace the importance of aligning diverse teams with a shared vision. By ensuring everyone understands and works towards the same goals, the transformation journey becomes smoother and more effective.

Never underestimate the power of product and marketing working hand in hand. By fostering a culture of collaboration and mutual understanding, businesses can successfully navigate the challenges and complexities of transformation.

Bottom line? Embracing collaboration and aligning efforts across disciplines can lead to remarkable results and elevate the customer experience in a highly competitive industry.

Marcin Zerek

Follow us @globemediagroup on Instagram, LinkedIn, and Twitter to stay in the know.

June 20 2023

The flipping point: Rewrite the rules to drive change

Globe Media Group Cannes Lions advertising, awards, Canada, Cannes, cannes lions, creativity, marketing, Young Lions

Shelley Zalis reveals how to create a ‘flipping point’ by challenging norms and reshaping the marketing industry for women.

In an inspiring session on leading the cultural revolution of the workplace, Shelley Zalis, CEO of The Female Quotient, shared invaluable insights on effective leadership and overcoming workplace adversity.

Here are the key takeaways from this empowering discussion:

Create a ‘flipping point’ by rewriting the rules and challenging the status quo. Don’t wait for the tipping point to initiate change; be proactive and make a meaningful impact.
Embrace the power of emotion in the workplace and boardroom. Recognize the significance of those ‘heartbeat moments’ that can inspire and drive transformation. Soft skills, such as empathy and emotional intelligence, are increasingly vital in today’s AI-driven landscape.
Discover the intersection of passion and purpose to unlock your unstoppable potential. When you align your passion with your purpose, you tap into a limitless well of motivation and drive, propelling you towards extraordinary achievements.

With these insights in mind, you can elevate your leadership capabilities, navigate challenges with resilience and make a lasting impact in the ever-evolving workplace landscape.

Marcin Zerek

Follow us @globemediagroup on Instagram, LinkedIn, and Twitter to stay in the know.

June 20 2023

Burnout and Humour Take Centre Stage at Cannes

Globe Media Group Cannes Lions advertising, awards, burnout, Canada, Cannes, creativity, marketing, Young Lions

On the second day of the Cannes Lions festival, brands expose our collective weariness while reminding us that humour is the new cool.

Burnout is white hot

Cannes provides an annual cultural check-up and an early diagnosis is that we are weary. It shows itself in many of the shortlisted concepts; many are centred on self-care. Heineken created a bottle cap that, when popped open, triggers your laptop to shut off.

The Cannes experience itself shows a difference in our collective state by offering a tech-free chill zone in an oasis of greenery. Is it the post-COVID-19 reality or the state of our industry? The opening video for the show nods to the killer concepts that are expected of us in less time with less money than ever before.

The Humour Damn is Broken

Delivering us out of the laughter drought that was the pandemic is Kevin Hart. His evolution from stand-up comedy to marketing entrepreneur is informed by a simple mission: ‘to make us laugh together’. As human beings, we love to laugh, yet humour is overlooked by many brands. Odd when you consider studies show that 91 percent of us prefer funny brands.

According to interviewer Jeffrey Katzenberg, only 20 percent are leveraging humor in their advertising. After reviewing hundreds of shortlisted ads, I think those numbers are outdated. The humor dam has broken open, and funny is the new cool, especially in the beverage and fast-food categories.

Just watch a few of Hart’s Old Spice spots. Throw in a few Doritos ads. I rest my case.

Word of the Day

Ecosystem.” Used by Kevin Hart 43 times to characterize his vault from “talent for hire” to heading a marketing company producing humor-driven ads, shows and podcasts.

Karen Howe

Follow us @globemediagroup on Instagram, LinkedIn, and Twitter to stay in the know.

June 19 2023

How Inclusive Brands are Shaping the Future of Creative Excellence

Globe Media Group Cannes Lions advertising, awards, brand influence, brands, Canada, Cannes, creativity, Digital, inclusivity, marketing, Young Lions

Inclusion director Claire McHardy outlines a five-step roadmap for applying critical thinking through a DEI lens, which includes positive portrayal, cultural nuance, authentic stories, material action, and brand permission.

The creative work honoured with the Cannes Lions 2022 Awards showcased a strong DE&I foundation, surpassing mere representation and extending into brand strategy. In this workshop entitled ‘Unlocking Creative Excellence with Powerful DE&I Strategies,’ attendees dissected last year’s LIONS Awarded work, acquiring the skills of “creative critical thinking” necessary to construct inclusive and forward-thinking brands. The workshop also offered insights into emerging movements shaping the landscape of inclusive practices such as intersectionality, allyship, cultural humility, inclusive language, equity-centred design, data-driven diversity and empowering employee resource groups.

To apply critical thinking through a DEI lens, Claire McHardy, inclusion director, suggested the following five-step road map:

Positive portrayal
Cultural nuance
Authentic stories
Material action
Brand permission

But above all, the speakers say, “nothing about us, without us,” emphasizing the importance of community involvement in the process. It signifies that the community should play an integral role in content creation and decision-making.

Marcin Zerek

Follow us @globemediagroup on Instagram, LinkedIn, and Twitter to stay in the know.

June 19 2023

Accelerating Industry Progress: Charting a more Sustainable Path for Advertising

Globe Media Group Cannes Lions advertising, awards, Canada, Canadian Media, Canadians, Cannes, cannes lions, creativity, Digital, marketing, Media, Young Lions

Exploring the carbon footprint of advertising, uncovering where emissions occur and realizing the incredible potential of aligning sustainable practices with commercial success.

Ad Net Zero introduced a session that delved into a paper from Oxford University’s Saïd Business School. The paper centres on the measurement and monitoring of advertising’s carbon footprint. It not only outlines the ways and locations where advertising emissions take place but also explored the potential of aligning sustainable practices with commercial success.

Featuring Felipe Thomaz, associate professor at Oxford, and Elle Chartres, UK director of Ad Net Zero, the session underscored the crucial role of this alignment in building a future that is both commercially viable and environmentally sustainable. Several key actions were highlighted as crucial steps toward a more sustainable advertising industry, including:

Shifting the mindset to prioritize both profit and carbon considerations.
Taking swift action to decarbonize the industry by addressing advertising emissions head-on.
Assisting in the integration of a new standard line that facilitates emissions reduction.
Leveraging our superpower as communicators and marketers to help businesses measure intangibles and drive positive consumer behavior change.

We need to understand and embrace the power we have to make a real difference. It’s crucial that we use this power responsibly to drive meaningful changes in consumer behaviour.

Marcin Zerek

Follow us @globemediagroup on Instagram, LinkedIn, and Twitter to stay in the know.

First bump between colleagues at work. Everyday work in the office.

June 19 2023

Trust, communication and results: How to strengthen the CMO-CFO relationship

Globe Media Group Cannes Lions advertising, awards, Canada, Canadian Media, Cannes, cannes lions, creativity, Digital, marketing, Young Lions

In a tough economic landscape, marketers face unique obstacles in securing budgets while ensuring their brands stay visible. To navigate this tension, CMOs must showcase how creativity directly influences the bottom line.

In an interactive session, chief marketing communications officer Raja Rajamannar and chief financial officer Sachin Mehra, explored the profound impact of the CMO-CFO connection. This partnership plays a pivotal role in marketing success but it’s not always easy to establish that strong connection.

So, how can you build trust between the CMO and CFO? According to Rajamannar and Mehra, three key factors come into play:

Fantastic communication: Maintaining open and effective lines of communication is essential for building trust and understanding each other’s perspectives.

Seeking clarity and setting objective metrics: Establishing clear objectives and metrics that are mutually understood by both the marketing and finance teams allows for a unified approach towards measuring success and aligning efforts.

Collaboration with the right structure and culture: Creating a cooperative environment that fosters teamwork and encourages a shared vision is crucial for bridging the gap between marketing and finance.

Establishing a clear connection between marketing actions and their impact on business results is of utmost importance, Rajamannar and Mehra emphasize. When these dots are connected, that’s when the true magic happens. Furthermore, ensuring that everyone involved shares the same source of truth serves as the foundation for aligning efforts and maximizing outcomes.

Marcin Zerek

Trust, communication and results: How to strengthen the CMO-CFO relationship

Follow us @globemediagroup on Instagram, LinkedIn, and Twitter to stay in the know.

June 14 2023

Insider advice for making the most of Cannes Lions festival

Globe Media Group Cannes Lions advertising, awards, Canada, Canadian Media, Cannes, cannes lions, creativity, Digital, film, marketing, Media Agency, Young Lions

From building meaningful relationships to generating big ideas, here are expert tips to help you make the most of your time at the Cannes Lions International Festival of Creativity

The Cannes Lions International Festival of Creativity attracts some of the brightest minds in the industry, from executives to creatives, to showcase their work, learn from each other, and be recognized for their achievements.

But most importantly, Cannes offers the chance to break away from the day-to-day and “see what is possible through the magic of creativity,” says creative director Karen Howe. “You are immersed in a curiously potent alchemy of inspiration and intel for five days straight.”

Thousands of people from nearly 100 countries attend the festival in the south of France. The jam-packed week is filled with keynotes, panels, and workshops featuring the who’s who of advertising, business, tech, entertainment, and culture.

To make the most of your experience, it’s important to be prepared, both mentally and logistically, says creative recruiter James Coburn. “The heat mixed with the time difference, anticipation, and the Mediterranean air can be a lot to take in.”

A brisk 30-minute walk up the hill can do wonders, he says. “In mere minutes, the light, air, and sounds will invigorate you. By grounding yourself, stretching out, and clearing your mind, you’ll stay ahead of the game.”

For Young Lions competing in the festival, communications strategist Alessia Grosso suggests keeping an open mind. “To be creative, you must be curious. Find inspiration in everything around you, explore your interests, and make sure to write down your ideas.”

Although Grosso says there’s no guidebook for Cannes, she also underscores the importance of having fun. “If you’re not having fun, you’re not winning… Remember that enjoyment is essential to success.”

But as much as you prepare, you’ll undoubtedly have FOMO at some point, Howe cautions. “There is so much happening that you need to accept that no matter what you do, you are missing something else incredible,” she says. The good news is, Cannes posts the content after the fact, so you can catch up.

To make the most of your time at the festival, Coburn suggests focusing on the talks that best align with your interests and priorities.

Howe also suggests venturing beyond the Palais along the Croisette. “There are dozens of pavilions by brands like Google, Meta, Pinterest, the Wall Street Journal, and The Economist that host events, speakers, and demonstrate leading-edge technology,” she says.

The nightly award show is also a highlight of the festival. There’s nothing like the energy of seeing the winners of the work that you admire most claim their Lions.

Fun fact: Canada achieved sixth place last year for the most Lions won globally, she says. “I am proud to say that as a country, we really punch above our weight creatively. In a typical year, we place in the top ten for wins.”

For Howe, Coburn, and Grosso, the festival is also the ultimate place to meet creatives from all over the world.

“You will be surrounded by top talent from around the world, all bringing uniquely innovative perspectives to the table. Approach with openness to learn something new,” Grosso says.

“You just never know who you will see,” adds Howe, who suggests attending the end-of-day cocktails at the back of the Palais. “It’s a great chance to raise a glass with the ad folks of the world and talk creative. Don’t miss out.”

“Dive into conversations, network relentlessly, and embrace fresh ideas and perspectives,” Coburn adds. “Anything can happen here as long as you’re open to it.”

Karen Howe, founder of The Township Group, has not only won several Lions for her work but also represents Canada as a judge and serves on the Cannes Advisory Board.

James Coburn is one of the industries top creative recruiters, who casts global talent at Mandrake Human Capital.

Alessia Grosso, an award-winning strategist and marketing leader, leads the Strategy & Insights Department in Canada at Havas Media.

Follow us @globemediagroup on Instagram, LinkedIn, and Twitter to stay in the know.

June 12 2023

Here’s how the Globe is covering Cannes Lions 2023

Globe Media Group Cannes Lions awards, Canada, Canadians, Cannes, cannes lions, creativity, Young Lions

We are only one week away from the most anticipated awards show in the industry, The Cannes Lions International Festival of Creativity. Between the pause on programming and events during the height of COVID-19 and with some amazing feedback from our coverage in Cannes last year, The Globe and Mail is continuing with our extended coverage of the festival this year.

Creativity lies at the core of the marketing and advertising industry, and it is with great pride that we continue to champion and uphold this creativity and innovation year after year. The Globe’s commitment to supporting Canada’s marketing and advertising community is unwavering.

In the lead up to the festival, The Globe hosted a networking and training session for our Canadian Young Lions heading to the festival to compete in the Global Young Lions competition during the festival, as well as hosted a cocktail party in celebration of the top Canada Industry leaders who were named to the awarding and shortlist juries for Cannes Lions.

What our coverage will look like at the festival:

To capture learnings from key speakers during the festival The Globe’s daily coverage will be headed by Katherine Scarrow, General Manager, Globe Content Studio. Our on-the-ground coverage will include fresh insights and perspectives of what’s happening at Cannes Lions for the Canadian community plus highlights of notable creativity from around the world, by our Globe ambassadors and members of the Canadian Cannes Lions Advisory Board.

Karen Howe, President of The Township Group, Young Lions Judge and Coach and member of the Cannes Canada Advisory Board, will focus on creativity, creative impact, creative culture & talent.

Shannon Lewis, President, CMDC, Young Lions Judge and Coach, and member of the Cannes Canada Advisory Board, will focus her coverage on highlights and learnings from a media lens, industry landscape, futurescape.

Sonia Carreno, President, IAB Canada and member of the Cannes Canada Advisory Board, will focus on the digital, media, and futurescape.

Marcin Zerek, Head of Trade Marketing at The Globe and Mail, will focus on brand marketing, building communities, DEI, creative process & tools.

You can follow along with our Cannes coverage across our platforms on Instagram, LinkedIn and Twitter. Wrapping up our coverage throughout the month of July, we will be posting interviews with select jurors and attendees about their experiences from the festival, which you can read on our Cannes hub here.

As the official Canadian representative of Cannes Lions, the world’s most prestigious and coveted advertising and marketing awards, The Globe and Mail will provide insights, ideas, and takeaways from panels and keynotes over the next five days.

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April 28 2023

The Globe and Mail is pleased to announce the 2023 Canadian Young Lions Competition winners

Globe Media Group Cannes Lions advertising, awards, Canada, Canadian Media, Cannes, cannes lions, creativity, Digital, marketing, Media Agency, Young Lions

The Globe and Mail, the Official Festival Representative in Canada for the Cannes Lions International Festival of Creativity, is pleased to announce the winning teams for the 2023 Canadian Young Lions Competition in all five categories: Digital, Film, Print, Media and Marketers.

Over the weekend of March 4 to March 6, 2023, working in teams of two, 680 entrants received a brief from a non-profit charity and had to complete the challenge for their respective category within a 24- or 48-hour time period.

Each year, the Competition jury chairs select a non-profit charity as the subject of the competition briefs. This year, two charities were chosen: the Nature Conservancy of Canada for the Print, Film, Digital and Media categories, and The Gord Downie & Chanie Wenjack Fund for the Marketers category.

The Nature Conservancy of Canada

The Nature Conservancy of Canada protects, restores, and sustainably manages the most ecologically important Canadian lands in the urgent ﬁght against climate change and bio-diversity loss. With your donations NCC purchases and protects land – permanently, from coast to coast. In this, NCC is unlike any other environmental organization. When you donate, the diﬀerence you make lasts forever. Young Canadians are deeply worried about the environmental crisis. They understand that solving climate change will require a collective eﬀort, but real progress seems to have stalled out. They want to know how they can make a sustainable diﬀerence in protecting nature, to have true impact.

The Gord Downie & Chanie Wenjack Fund

In 1966, at 12 years old, Chanie Wenjack, an Anishinaabe boy, ran away from Cecilia Jeffrey Residential School in northern Ontario to reunite with his family 600 kilometers away. His body was found beside the railway tracks on October 22, 1966. His death sparked the first inquest into the treatment of Indigenous children in the residential school system, and years later, inspired Gord Downie’s album, Secret Path. Reconciliation became Gord’s central focus after he learned more about the history of Indigenous people in Canada and residential schools. At one of the final Tragically Hip concerts, Gord Downie asked all Canadians to look at the state of Indigenous-settler relations in this country and to “Do Something” to change them for the better.

The relationship between Indigenous and non-Indigenous peoples is foundational to Canada and critical to its future. The impact of residential schools is still felt today, affecting the health and well-being of Indigenous people and communities, and contributing to inequalities. Reconciliation is critical to healing this rift and enabling the well-being and prosperity of all peoples in Canada.

Competition submission entries were judged by an esteemed panel of industry leaders, led by returning jury chairs Mary Maddever, EVP, Editorial Director, Brunico (Digital, Film, Print), Cathy Collier, Chief Executive Officer, OMD Canada (Media) and Susan Irving, Chief Marketing Officer, Kruger Products Inc. (Marketers).

The medal winners for 2023 Canadian Young Lions Competitions are:

DIGITAL

Gold – Pay-Per-Viewpoint

Andronicus Wu, Art Director, The Garden
Jon Dawe, Senior Copywriter, The Garden

Silver – The VPN that Virtually Protects Nature

Sammy Lo, Art Director, LG2
Peter Sreckovic, Senior Copywriter, Sid Lee

Bronze – Tip Your Trees

Ethan Gans, Writer, Rethink
Ekenechukwu Oduh, Art Director, Rethink

FILM

Gold – Do Nothing for Something

Cory Hansen, Senior Writer, Milestone Integrated Marketing
Anthony Curran, Motion Designer, Milestone Integrated Marketing

Silver – HOLD ON

Frédérick Pelletier, Freelance Director, Clark Influence
Gabrielle Roy, Strategist, Clark Influence

Bronze – Forever Home

Samantha Beauchamp, Art Director, Rain
Rebecca M. Williams, Senior Copywriter, Rain

Gold – The Deforestation Defense

Jaclyn McConnell, Art Director, Rethink
Shawn Weidman, Copywriter, Rethink

Silver – Thanks for Nothing

Grace Guan, Junior Writer, Taxi
Kyle Simpson, Art Director, Taxi

Bronze – Immortal Landscape

Emma Laberge, Art Director, Rethink
Laurent H. Tremblay, Copywriter, Rethink

MEDIA

Gold – Consent to Conserve

Thierry Lessard, Head of data and technology, Cartier
Olivier Houle, Media Strategy Supervisor, Cartier

Silver – Do You Have the Willpower

Dustin Wilson, Associate Director of Strategy, OMD Canada
Kunal Jain, Paid Social Supervisor, OMD Canada

Bronze – My Nature Moments

Béa Beaini, Assistant Media Designer, Cossette Media
Gabriel Lafond, Media Designer, Cossette Media

MARKETERS

Gold – The Purple Legacy

Mike Miura, Manager, Commercial Marketing Strategy, MLSE
Ryan Grippo, Associate, Strategy, MLSE

Silver –The Land is Your Land

Christie Stelling, Brand Manager, Twisted Tea & Truly Hard Seltzer, Moosehead Breweries
Sarah Smith, Creative Manager, Moosehead Breweries

Bronze – Food For Thought

Abigail Rigonan, National Marketing Specialist, McCafé & Breakfast, McDonald’s Canada
Jordyn Posluns, National Marketing Consultant, McCafé & Breakfast, McDonald’s Canada

2023 Winning Work

View the winning work from the top-3 teams in each category.

“We are thrilled to announce the 2023 Young Lions winners, a group of exceptionally talented individuals who embody the future of our industry,” said Andrew Saunders, Chief Revenue Officer at The Globe and Mail and Chair of the Canadian Cannes Lions Advisory Board. “This competition showcases the next generation of creative minds and provides a once-in-a-life time experience that can propel their careers to new heights. Our commitment to supporting the marketing and advertising community in Canada remains steadfast, and we take pride in celebrating innovation and creativity year after year. These winners will represent Canada’s talent on the global stage, and it’s exciting to be able to highlight that talent on the global stage for the world to see.”

In addition to being crowned as Canada’s best, gold teams go on to compete in the Global Young Lions Competition taking place at the Cannes Lions International Festival of Creativity, from June 19 – 23, 2023, where they will compete against the most creative teams from all over the world.

As the Competition Sponsor, The Globe and Mail awards a prize per gold team, which includes the registration fees for the Global Young Lions Competition, delegate passes to attend the five-day festival in Cannes, France, the cost of flights and accommodation.

To view the profiles of this year’s competition jurors please visit https://globeandmailyounglions.ca/jury/.

For complete eligibility criteria and competition guidelines, refer to the Official Rules and Regulations.

About the Young Lions Competition

The Globe and Mail has been the official Canadian representative of the Cannes Lions International Festival of Creativity since 2005, hosting the Canadian Young Lions competitions since 2007 and the Marketers competition since 2012.

Strategy Magazine, Association of Canadian Advertisers (ACA), and the Canadian Media Directors’ Council (CMDC) also support the competitions as partners of the Canadian Cannes Program.

Twitter: @CannesLionsCAN

Hashtag: #YoungLions2023

For more information about The Globe and Mail’s Young Lions Competition visit globeandmailyounglions.ca.

About the 70th Cannes Lions International Festival of Creativity

Cannes Lions International Festival of Creativity, also known as Cannes Lions, is the world’s leading celebration of creativity in communications and encompasses Lions Health, Lions Innovation and Lions

Entertainment. Founded in 1954, the Festival takes place every June in Cannes, France. As the most prestigious international annual advertising and communications awards, entries from all over the world are showcased and judged at the Festival.

About The Globe and Mail

The Globe and Mail is Canada’s foremost news media company, leading the national discussion and causing policy change through brave and independent journalism since 1844. With our award-winning coverage of business, politics and national affairs, The Globe and Mail newspaper reaches 6.5 million readers every week in our print or digital formats, and Report on Business magazine reaches 1.8 million readers in print and digital every issue. Our investment in innovative data science means that as the world continues to change, so does The Globe. The Globe and Mail is owned by Woodbridge, the investment arm of the Thomson family.

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awards

Defying stereotypes in content creation

Danai Gurira and Jess Weiner share their advice on integrating unstereotyping efforts in industries and becoming advocates for meaningful inclusion.

Breaking Down Silos: Expedia’s Playbook for Business Transformation

The online travel space had become a battleground of commoditization until Expedia Group decided to rewrite the rules.

The flipping point: Rewrite the rules to drive change

Shelley Zalis reveals how to create a ‘flipping point’ by challenging norms and reshaping the marketing industry for women.

Burnout and Humour Take Centre Stage at Cannes

On the second day of the Cannes Lions festival, brands expose our collective weariness while reminding us that humour is the new cool.

How Inclusive Brands are Shaping the Future of Creative Excellence

Inclusion director Claire McHardy outlines a five-step roadmap for applying critical thinking through a DEI lens, which includes positive portrayal, cultural nuance, authentic stories, material action, and brand permission.

Accelerating Industry Progress: Charting a more Sustainable Path for Advertising

Exploring the carbon footprint of advertising, uncovering where emissions occur and realizing the incredible potential of aligning sustainable practices with commercial success.

Trust, communication and results: How to strengthen the CMO-CFO relationship

In a tough economic landscape, marketers face unique obstacles in securing budgets while ensuring their brands stay visible. To navigate this tension, CMOs must showcase how creativity directly influences the bottom line.

Insider advice for making the most of Cannes Lions festival

From building meaningful relationships to generating big ideas, here are expert tips to help you make the most of your time at the Cannes Lions International Festival of Creativity

Here’s how the Globe is covering Cannes Lions 2023

The Globe and Mail is pleased to announce the 2023 Canadian Young Lions Competition winners