The Globe and Mail, the Official Festival Representative in Canada for the Cannes Lions International Festival of Creativity, is pleased to announce the winning teams for the 2023 Canadian Young Lions Competition in all five categories: Digital, Film, Print, Media and Marketers.
Over the weekend of March 4 to March 6, 2023, working in teams of two, 680 entrants received a brief from a non-profit charity and had to complete the challenge for their respective category within a 24- or 48-hour time period.
Each year, the Competition jury chairs select a non-profit charity as the subject of the competition briefs. This year, two charities were chosen: the Nature Conservancy of Canada for the Print, Film, Digital and Media categories, and The Gord Downie & Chanie Wenjack Fund for the Marketers category.
The Nature Conservancy of Canada
The Nature Conservancy of Canada protects, restores, and sustainably manages the most ecologically important Canadian lands in the urgent ﬁght against climate change and bio-diversity loss. With your donations NCC purchases and protects land – permanently, from coast to coast. In this, NCC is unlike any other environmental organization. When you donate, the diﬀerence you make lasts forever. Young Canadians are deeply worried about the environmental crisis. They understand that solving climate change will require a collective eﬀort, but real progress seems to have stalled out. They want to know how they can make a sustainable diﬀerence in protecting nature, to have true impact.
The Gord Downie & Chanie Wenjack Fund
In 1966, at 12 years old, Chanie Wenjack, an Anishinaabe boy, ran away from Cecilia Jeffrey Residential School in northern Ontario to reunite with his family 600 kilometers away. His body was found beside the railway tracks on October 22, 1966. His death sparked the first inquest into the treatment of Indigenous children in the residential school system, and years later, inspired Gord Downie’s album, Secret Path. Reconciliation became Gord’s central focus after he learned more about the history of Indigenous people in Canada and residential schools. At one of the final Tragically Hip concerts, Gord Downie asked all Canadians to look at the state of Indigenous-settler relations in this country and to “Do Something” to change them for the better.
The relationship between Indigenous and non-Indigenous peoples is foundational to Canada and critical to its future. The impact of residential schools is still felt today, affecting the health and well-being of Indigenous people and communities, and contributing to inequalities. Reconciliation is critical to healing this rift and enabling the well-being and prosperity of all peoples in Canada.
Competition submission entries were judged by an esteemed panel of industry leaders, led by returning jury chairs Mary Maddever, EVP, Editorial Director, Brunico (Digital, Film, Print), Cathy Collier, Chief Executive Officer, OMD Canada (Media) and Susan Irving, Chief Marketing Officer, Kruger Products Inc. (Marketers).
The medal winners for 2023 Canadian Young Lions Competitions are:
Gold – Pay-Per-Viewpoint
- Andronicus Wu, Art Director, The Garden
- Jon Dawe, Senior Copywriter, The Garden
Silver – The VPN that Virtually Protects Nature
- Sammy Lo, Art Director, LG2
- Peter Sreckovic, Senior Copywriter, Sid Lee
Bronze – Tip Your Trees
- Ethan Gans, Writer, Rethink
- Ekenechukwu Oduh, Art Director, Rethink
Gold – Do Nothing for Something
- Cory Hansen, Senior Writer, Milestone Integrated Marketing
- Anthony Curran, Motion Designer, Milestone Integrated Marketing
Silver – HOLD ON
- Frédérick Pelletier, Freelance Director, Clark Influence
- Gabrielle Roy, Strategist, Clark Influence
Bronze – Forever Home
- Samantha Beauchamp, Art Director, Rain
- Rebecca M. Williams, Senior Copywriter, Rain
Gold – The Deforestation Defense
- Jaclyn McConnell, Art Director, Rethink
- Shawn Weidman, Copywriter, Rethink
Silver – Thanks for Nothing
- Grace Guan, Junior Writer, Taxi
- Kyle Simpson, Art Director, Taxi
Bronze – Immortal Landscape
- Emma Laberge, Art Director, Rethink
- Laurent H. Tremblay, Copywriter, Rethink
Gold – Consent to Conserve
- Thierry Lessard, Head of data and technology, Cartier
- Olivier Houle, Media Strategy Supervisor, Cartier
Silver – Do You Have the Willpower
- Dustin Wilson, Associate Director of Strategy, OMD Canada
- Kunal Jain, Paid Social Supervisor, OMD Canada
Bronze – My Nature Moments
- Béa Beaini, Assistant Media Designer, Cossette Media
- Gabriel Lafond, Media Designer, Cossette Media
Gold – The Purple Legacy
- Mike Miura, Manager, Commercial Marketing Strategy, MLSE
- Ryan Grippo, Associate, Strategy, MLSE
Silver –The Land is Your Land
- Christie Stelling, Brand Manager, Twisted Tea & Truly Hard Seltzer, Moosehead Breweries
- Sarah Smith, Creative Manager, Moosehead Breweries
Bronze – Food For Thought
- Abigail Rigonan, National Marketing Specialist, McCafé & Breakfast, McDonald’s Canada
- Jordyn Posluns, National Marketing Consultant, McCafé & Breakfast, McDonald’s Canada
“We are thrilled to announce the 2023 Young Lions winners, a group of exceptionally talented individuals who embody the future of our industry,” said Andrew Saunders, Chief Revenue Officer at The Globe and Mail and Chair of the Canadian Cannes Lions Advisory Board. “This competition showcases the next generation of creative minds and provides a once-in-a-life time experience that can propel their careers to new heights. Our commitment to supporting the marketing and advertising community in Canada remains steadfast, and we take pride in celebrating innovation and creativity year after year. These winners will represent Canada’s talent on the global stage, and it’s exciting to be able to highlight that talent on the global stage for the world to see.”
In addition to being crowned as Canada’s best, gold teams go on to compete in the Global Young Lions Competition taking place at the Cannes Lions International Festival of Creativity, from June 19 – 23, 2023, where they will compete against the most creative teams from all over the world.
As the Competition Sponsor, The Globe and Mail awards a prize per gold team, which includes the registration fees for the Global Young Lions Competition, delegate passes to attend the five-day festival in Cannes, France, the cost of flights and accommodation.
To view the profiles of this year’s competition jurors please visit https://globeandmailyounglions.ca/jury/.
For complete eligibility criteria and competition guidelines, refer to the Official Rules and Regulations.
About the Young Lions Competition
The Globe and Mail has been the official Canadian representative of the Cannes Lions International Festival of Creativity since 2005, hosting the Canadian Young Lions competitions since 2007 and the Marketers competition since 2012.
Strategy Magazine, Association of Canadian Advertisers (ACA), and the Canadian Media Directors’ Council (CMDC) also support the competitions as partners of the Canadian Cannes Program.
For more information about The Globe and Mail’s Young Lions Competition visit globeandmailyounglions.ca.
About the 70th Cannes Lions International Festival of Creativity
Cannes Lions International Festival of Creativity, also known as Cannes Lions, is the world’s leading celebration of creativity in communications and encompasses Lions Health, Lions Innovation and Lions
Entertainment. Founded in 1954, the Festival takes place every June in Cannes, France. As the most prestigious international annual advertising and communications awards, entries from all over the world are showcased and judged at the Festival.
About The Globe and Mail
The Globe and Mail is Canada’s foremost news media company, leading the national discussion and causing policy change through brave and independent journalism since 1844. With our award-winning coverage of business, politics and national affairs, The Globe and Mail newspaper reaches 6.5 million readers every week in our print or digital formats, and Report on Business magazine reaches 1.8 million readers in print and digital every issue. Our investment in innovative data science means that as the world continues to change, so does The Globe. The Globe and Mail is owned by Woodbridge, the investment arm of the Thomson family.