We are only one week away from the most anticipated awards show in the industry, The Cannes Lions International Festival of Creativity. The Globe and Mail is excited to continue with our extended coverage of the festival this year and be sure to review the top five themes that will shape the conversation this year.
Creativity lies at the core of the marketing and advertising industry, and it is with great pride that we continue to champion and uphold this creativity and innovation year after year. The Globe’s commitment to supporting Canada’s marketing and advertising community is unwavering.
In the lead up to the festival, The Globe hosted a networking and training session for our Canadian Young Lions heading to the festival to compete in the Global Young Lions competition during the festival, as well as hosted a cocktail party in celebration of the top Canada Industry leaders who were named to the awarding and shortlist juries for Cannes Lions. See below for photos from the party.
For those attending the festival, make sure to RSVP to our annual Canada party on Thursday, June 20.
What our coverage will look like at the festival:
To capture learnings from key speakers during the festival The Globe’s daily coverage will be headed by Marcin Zerek, Head of Trade Marketing at The Globe and Mail.
Our on-the-ground coverage will include fresh insights and perspectives of what’s happening at Cannes Lions for the Canadian community plus highlights of notable creativity from around the world, by our Globe ambassadors and members of the Canadian Cannes Lions Advisory Board.
Our content streams this year are:
- Opinion: Commentary on industry trends and developments.
- Vibe: Capturing the essence and energy of the festival.
- Trends: Analyzing the latest trends and innovations showcased at the festival.
- Canadian Showcase: Highlighting the incredible talent and creativity coming from Canada, including features on Canadian jurors, winners, and noteworthy campaigns.
Karen Howe, President of The Township Group, Young Lions Judge and Coach and member of the Cannes Canada Advisory Board, will focus on creativity, creative impact, creative culture & talent.
Shannon Lewis, President, CMDC, Young Lions Judge and Coach, and member of the Cannes Canada Advisory Board, will focus her coverage on highlights and learnings from a media lens, industry landscape, futurescape.
Marcin Zerek, Head of Trade Marketing at The Globe and Mail, will focus on brand marketing, building communities, DEI, the vibe at the festival, creative process & tools.
Mike Miura, Manager, Commercial Strategy and Creative, MLSE and Ryan Grippo, Manager, Innovation Delivery, MLSE will focus on key trends, creativity, and vibe of the festival.
You can follow along with our Cannes coverage across our platforms on Instagram, LinkedIn and Twitter. Wrapping up our coverage throughout the summer months, we will be posting interviews with select jurors and attendees about their experiences from the festival, which you can read on our Cannes hub here.
As the official Canadian representative of Cannes Lions, the world’s most prestigious and coveted advertising and marketing awards, The Globe and Mail will provide insights, ideas, and takeaways from panels and keynotes over the next five days.
