Investing in health
Connect to the most influential health consumers.
In 2020, we saw record-breaking readership from Canadians coast-to-coast, demonstrating that Canadians turn to trusted sources for advice, insights, and perspectives in times of crisis. We’re proud to be the essential marketing platform in B2C health-related messaging and robust B2B communications that highlight innovation and attract investment.
Target philanthropists with The Globe
PRINT AND DIGITAL READERS
22%
more likely to have purchased a ticket for a charity lottery/past 12 mos.
Source: Vividata SCC Spring 2024, National, A18+, Globe Print/Digital Weekly.
40%
more likely to plan on increasing the amount they donate in the next 12 mos.
Source: Vividata SCC Spring 2024, National, 18+, Globe Print/Digital Weekly, based on donations to Canadian Organizations/Foundations.
Turnkey marketing opportunities that matter.
Gain targeted access to your ideal audiences with The Globe’s engaging editorial and advertorial features, series, and reports.
We provide a range of formats to reach and exceed your objectives with, flexible pricing options, contextual alignment and world-class editorials.
Upcoming Health and Philanthropy opportunities
Alzheimer’s Awareness Month
NationalA print and digital special feature will spotlight this campaign, emphasizing the need for increased awareness and resources for Alzheimer's Awareness Month
Monday, November 11
December 30, 2024
January 6, 2025
Path to Fitness Success
NationalA print and digital special national feature on a path to fitness success
Friday, December 6
January 17, 2025
January 25, 2025
Charitable Trusts
NationalA print and digital special feature will explore the strategies and tools available for those looking to integrate philanthropy into their financial planning
Monday, December 2
January 20, 2025
January 27, 2025
Heart Health Month
NationalA print and digital special national feature in February for Heart Month month, a time dedicated to raising awareness about cardiovascular health
Wednesday, December 11
February 3, 2025
February 10, 2025
World Autism Month
NationalA special feature, published during World Autism Month
Monday, January 6
February 3, 2025
February 10, 2025
Case Study
Trillium Gift of Life Foundation
The Globe rallied to form a campaign to create a culture of organ donation in Ontario. The Globe Content Studio developed digital sponsorship articles that told the story of two organ recipients in Ontario, using personal storytelling with photography, illustrations, and targeted content amplification. The campaign overachieved on campaign commitments, surpassed content time spent benchmarks by 188%, and resulted in 82% more efficiency on projected CPV.
