Investing in health
Connect to the most influential health consumers.
In 2020, we saw record-breaking readership from Canadians coast-to-coast, demonstrating that Canadians turn to trusted sources for advice, insights, and perspectives in times of crisis. We’re proud to be the essential marketing platform in B2C health-related messaging and robust B2B communications that highlight innovation and attract investment.
Target philanthropists with The Globe
PRINT AND DIGITAL READERS
62%
more likely to have purchased a ticket for a charity lottery/past 12 mos.
Source: Vividata SCC Fall 2024, National, A18+, Globe Print/Digital Weekly.
46%
more likely to plan on increasing the amount they donate in the next 12 mos.
Source: Vividata SCC Fall 2024, National, 18+, Globe Print/Digital Weekly, based on donations to Canadian Organizations/Foundations.
Turnkey marketing opportunities that matter.
Gain targeted access to your ideal audiences with The Globe’s engaging editorial and advertorial features, series, and reports.
We provide a range of formats to reach and exceed your objectives with, flexible pricing options, contextual alignment and world-class editorials.
Upcoming Health and Philanthropy opportunities
Blood cancer
NationalA special feature will explore the impact of blood cancers on the lives of Canadians, timed for Blood Cancer Awareness Month
Monday, July 14
August 28, 2025
September 8, 2025
Arthritis Awareness Month
NationalA special feature will explore the latest in arthritis care for Arthritis Awareness Month
Monday, July 14
September 1, 2025
September 8, 2025
Leukemia & Lymphoma Awareness Month
NationalA special feature timed for Leukemia & Lymphoma Awareness Month in September
Friday, August 29
July 7, 2025
September 8, 2025
Patient-Centred Care
NationalA special feature will explore how healthcare providers, digital platforms, advocacy groups, caregivers to empower patients improve quality of life
Wednesday, July 9
August 29, 2025
September 9, 2025
National Childhood Obesity Awareness
NationalA special feature will explore the multifaceted approach required to combat childhood obesity effectively
Monday, July 14
September 5, 2025
September 13, 2025
Case Study
Trillium Gift of Life Foundation
The Globe rallied to form a campaign to create a culture of organ donation in Ontario. The Globe Content Studio developed digital sponsorship articles that told the story of two organ recipients in Ontario, using personal storytelling with photography, illustrations, and targeted content amplification. The campaign overachieved on campaign commitments, surpassed content time spent benchmarks by 188%, and resulted in 82% more efficiency on projected CPV.
