Investing in health
Connect to the most influential health consumers.
In 2020, we saw record-breaking readership from Canadians coast-to-coast, demonstrating that Canadians turn to trusted sources for advice, insights, and perspectives in times of crisis. We’re proud to be the essential marketing platform in B2C health-related messaging and robust B2B communications that highlight innovation and attract investment.
Target philanthropists with The Globe
PRINT AND DIGITAL READERS
62%
more likely to have purchased a ticket for a charity lottery/past 12 mos.
Source: Vividata SCC Fall 2024, National, A18+, Globe Print/Digital Weekly.
46%
more likely to plan on increasing the amount they donate in the next 12 mos.
Source: Vividata SCC Fall 2024, National, 18+, Globe Print/Digital Weekly, based on donations to Canadian Organizations/Foundations.
Turnkey marketing opportunities that matter.
Gain targeted access to your ideal audiences with The Globe’s engaging editorial and advertorial features, series, and reports.
We provide a range of formats to reach and exceed your objectives with, flexible pricing options, contextual alignment and world-class editorials.
Upcoming Health and Philanthropy opportunities
Blood Health 2025
NationalA special feature that will raise awareness about the ongoing need for donors & highlight innovations
Monday, May 26
July 7, 2025
July 14, 2025
SMA SPINAL MUSCULAR ATROPHY
NationalA special feature as August marks SMA Awareness Month, offering a timely opportunity to share stories of resilience and amplify advocacy
Monday, June 16
July 28, 2025
August 4, 2025
Ready for What’s Next: Back-to-School Guide for Every Stage
NationalFrom preschool to high school and post-secondary, this report empowers readers to make smart, confident back-to-school choices.
Wednesday, July 9
July 30, 2025
August 7, 2025
Ready for What’s Next: Back-to-School Guide for Every Stage
NationalFrom preschool to high school and post-secondary, this report empowers readers to make smart, confident back-to-school choices.
Wednesday, July 16
August 6, 2025
August 14, 2025
Blood Health 2025
NationalA special feature that will raise awareness about the ongoing need for donors & highlight innovations
Monday, June 30
August 11, 2025
August 18, 2025
Case Study
Trillium Gift of Life Foundation
The Globe rallied to form a campaign to create a culture of organ donation in Ontario. The Globe Content Studio developed digital sponsorship articles that told the story of two organ recipients in Ontario, using personal storytelling with photography, illustrations, and targeted content amplification. The campaign overachieved on campaign commitments, surpassed content time spent benchmarks by 188%, and resulted in 82% more efficiency on projected CPV.
