Investing in health
Connect to the most influential health consumers.
In 2020, we saw record-breaking readership from Canadians coast-to-coast, demonstrating that Canadians turn to trusted sources for advice, insights, and perspectives in times of crisis. We’re proud to be the essential marketing platform in B2C health-related messaging and robust B2B communications that highlight innovation and attract investment.
Target philanthropists with The Globe
PRINT AND DIGITAL READERS
22%
more likely to have purchased a ticket for a charity lottery/past 12 mos.
Source: Vividata SCC Spring 2024, National, A18+, Globe Print/Digital Weekly.
40%
more likely to plan on increasing the amount they donate in the next 12 mos.
Source: Vividata SCC Spring 2024, National, 18+, Globe Print/Digital Weekly, based on donations to Canadian Organizations/Foundations.
Turnkey marketing opportunities that matter.
Gain targeted access to your ideal audiences with The Globe’s engaging editorial and advertorial features, series, and reports.
We provide a range of formats to reach and exceed your objectives with, flexible pricing options, contextual alignment and world-class editorials.
Upcoming Health and Philanthropy opportunities
Eating Disorders Awareness Week
NationalA print and digital special national feature for Eating Disorders Awareness Week
Wednesday, January 8
February 17, 2025
February 24, 2025
Maximizing Charitable Giving
NationalA print and digital special feature will explore approaches available to Canadians to enhance their charitable contributions in 2025 and beyond.
Monday, January 27
February 18, 2025
February 25, 2025
Celebrating Canadian Art
NationalA print and digital special national feature celebrating Canadian art
Wednesday, January 22
February 24, 2025
March 3, 2025
World Obesity Day
NationalA print and digital special national feature, timed for World Obesity Day on March 4, will spotlight key advancements in obesity care.
Tuesday, January 14
February 25, 2025
March 4, 2025
International Women’s Day
A print and digital special national feature strategically timed ahead of International Women's Day
Friday, January 17
February 28, 2025
March 8, 2025
Case Study
Trillium Gift of Life Foundation
The Globe rallied to form a campaign to create a culture of organ donation in Ontario. The Globe Content Studio developed digital sponsorship articles that told the story of two organ recipients in Ontario, using personal storytelling with photography, illustrations, and targeted content amplification. The campaign overachieved on campaign commitments, surpassed content time spent benchmarks by 188%, and resulted in 82% more efficiency on projected CPV.
