Investing in health
Connect to the most influential health consumers.
In 2020, we saw record-breaking readership from Canadians coast-to-coast, demonstrating that Canadians turn to trusted sources for advice, insights, and perspectives in times of crisis. We’re proud to be the essential marketing platform in B2C health-related messaging and robust B2B communications that highlight innovation and attract investment.
Target philanthropists with The Globe
PRINT AND DIGITAL READERS
62%
more likely to have purchased a ticket for a charity lottery/past 12 mos.
Source: Vividata SCC Fall 2024, National, A18+, Globe Print/Digital Weekly.
46%
more likely to plan on increasing the amount they donate in the next 12 mos.
Source: Vividata SCC Fall 2024, National, 18+, Globe Print/Digital Weekly, based on donations to Canadian Organizations/Foundations.
Turnkey marketing opportunities that matter.
Gain targeted access to your ideal audiences with The Globe’s engaging editorial and advertorial features, series, and reports.
We provide a range of formats to reach and exceed your objectives with, flexible pricing options, contextual alignment and world-class editorials.
Upcoming Health and Philanthropy opportunities
Organic Month
NationalA special report in co-operation with the Canada Organic Trade Association (COTA), this feature will highlight how organic farming, products, and practices are helping build a healthier, more environmentally responsible future
Monday, August 11
September 12, 2025
September 19, 2025
Sustainable Forestry – National Forest Week
NationalThis special feature will spotlight the importance of sustainable forest & innovative conservation practices
Monday, July 21
September 15, 2025
September 22, 2025
The Future of Hearing Health
NationalThis special feature explores how innovations in hearing devices, patient care, and industry partnerships are shaping the future of hearing health
Tuesday, July 29
September 16, 2025
September 23, 2025
Donor Impact
NationalA print and digital special national feature on donor impact
Thursday, August 14
September 18, 2025
September 25, 2025
REIMAGINING RETIREMENT COMMUNITIES
NationalToday's seniors have new expectations for aging well. This special report explores how retirement communities are rising to meet them.
Thursday, August 21
September 11, 2025
September 26, 2025
Case Study
Trillium Gift of Life Foundation
The Globe rallied to form a campaign to create a culture of organ donation in Ontario. The Globe Content Studio developed digital sponsorship articles that told the story of two organ recipients in Ontario, using personal storytelling with photography, illustrations, and targeted content amplification. The campaign overachieved on campaign commitments, surpassed content time spent benchmarks by 188%, and resulted in 82% more efficiency on projected CPV.
