Investing in health
Connect to the most influential health consumers.
In 2020, we saw record-breaking readership from Canadians coast-to-coast, demonstrating that Canadians turn to trusted sources for advice, insights, and perspectives in times of crisis. We’re proud to be the essential marketing platform in B2C health-related messaging and robust B2B communications that highlight innovation and attract investment.
Target philanthropists with The Globe
PRINT AND DIGITAL READERS
62%
more likely to have purchased a ticket for a charity lottery/past 12 mos.
Source: Vividata SCC Fall 2024, National, A18+, Globe Print/Digital Weekly.
46%
more likely to plan on increasing the amount they donate in the next 12 mos.
Source: Vividata SCC Fall 2024, National, 18+, Globe Print/Digital Weekly, based on donations to Canadian Organizations/Foundations.
Turnkey marketing opportunities that matter.
Gain targeted access to your ideal audiences with The Globe’s engaging editorial and advertorial features, series, and reports.
We provide a range of formats to reach and exceed your objectives with, flexible pricing options, contextual alignment and world-class editorials.
Upcoming Health and Philanthropy opportunities
Blood cancer
NationalA special feature will explore the impact of blood cancers on the lives of Canadians, timed for Blood Cancer Awareness Month
Monday, March 10
April 28, 2025
May 5, 2025
Vision Health & Awareness
NationalA special feature will highlight key trends, advancements, and expert insights shaping the future of vision health and awareness in Canada.
Tuesday, March 25
April 29, 2025
May 6, 2025
Style Advisor – May 2025
NationalStyle Advisor’s summer guide to warm-weather fashion, outdoor décor, luxury skincare and everything else you need embrace the season.
Thursday, April 3
April 9, 2025
May 9, 2025
Advancing Health Technologies
NationalA special feature will explore the cutting-edge innovations driving the next generation of healthcare, from AI to telemedicine and their impact
Friday, April 4
May 2, 2025
May 9, 2025
Sun Awareness Month
NationalA special feature discussing Sun Awareness Month
Monday, March 31
May 5, 2025
May 12, 2025
Case Study
Trillium Gift of Life Foundation
The Globe rallied to form a campaign to create a culture of organ donation in Ontario. The Globe Content Studio developed digital sponsorship articles that told the story of two organ recipients in Ontario, using personal storytelling with photography, illustrations, and targeted content amplification. The campaign overachieved on campaign commitments, surpassed content time spent benchmarks by 188%, and resulted in 82% more efficiency on projected CPV.
