Investing in health
Connect to the most influential health consumers.
In 2020, we saw record-breaking readership from Canadians coast-to-coast, demonstrating that Canadians turn to trusted sources for advice, insights, and perspectives in times of crisis. We’re proud to be the essential marketing platform in B2C health-related messaging and robust B2B communications that highlight innovation and attract investment.
Target philanthropists with The Globe
PRINT AND DIGITAL READERS
62%
more likely to have purchased a ticket for a charity lottery/past 12 mos.
Source: Vividata SCC Fall 2024, National, A18+, Globe Print/Digital Weekly.
46%
more likely to plan on increasing the amount they donate in the next 12 mos.
Source: Vividata SCC Fall 2024, National, 18+, Globe Print/Digital Weekly, based on donations to Canadian Organizations/Foundations.
Turnkey marketing opportunities that matter.
Gain targeted access to your ideal audiences with The Globe’s engaging editorial and advertorial features, series, and reports.
We provide a range of formats to reach and exceed your objectives with, flexible pricing options, contextual alignment and world-class editorials.
Upcoming Health and Philanthropy opportunities
Estate Planning
NationalA special feature will explore how Canadians can navigate complex estate planning decisions with confidence.
Thursday, July 24
August 28, 2025
September 27, 2025
Diabetes Awareness Month & World Diabetes Day
NationalA special feature—produced in conjunction with Diabetes Canada and timed to align with the start of Awareness Month and World Diabetes Day
Friday, September 12
October 24, 2025
October 31, 2025
Eczema Awareness Month
NationalA special feature discussing Eczema Awareness
Monday, September 15
October 27, 2025
November 3, 2025
Gut Health
NationalA special feature aims to explore the spectrum of gut health
Monday, September 15
October 27, 2025
November 3, 2025
Crohn’s & Colitis Awareness Month
NationalA special feature aims to shed light on the significant challenges for Crohn's & Colitis Awareness Month
Monday, September 15
October 27, 2025
November 3, 2025
Case Study
Trillium Gift of Life Foundation
The Globe rallied to form a campaign to create a culture of organ donation in Ontario. The Globe Content Studio developed digital sponsorship articles that told the story of two organ recipients in Ontario, using personal storytelling with photography, illustrations, and targeted content amplification. The campaign overachieved on campaign commitments, surpassed content time spent benchmarks by 188%, and resulted in 82% more efficiency on projected CPV.
