Investing in health
Connect to the most influential health consumers.
In 2020, we saw record-breaking readership from Canadians coast-to-coast, demonstrating that Canadians turn to trusted sources for advice, insights, and perspectives in times of crisis. We’re proud to be the essential marketing platform in B2C health-related messaging and robust B2B communications that highlight innovation and attract investment.
Target philanthropists with The Globe
PRINT AND DIGITAL READERS
62%
more likely to have purchased a ticket for a charity lottery/past 12 mos.
Source: Vividata SCC Fall 2024, National, A18+, Globe Print/Digital Weekly.
46%
more likely to plan on increasing the amount they donate in the next 12 mos.
Source: Vividata SCC Fall 2024, National, 18+, Globe Print/Digital Weekly, based on donations to Canadian Organizations/Foundations.
Turnkey marketing opportunities that matter.
Gain targeted access to your ideal audiences with The Globe’s engaging editorial and advertorial features, series, and reports.
We provide a range of formats to reach and exceed your objectives with, flexible pricing options, contextual alignment and world-class editorials.
Upcoming Health and Philanthropy opportunities
Multiple Sclerosis Awareness Month
NationalThis special feature will raise awareness about MS, highlight the latest medical advancements to foster greater understanding and support.
Thursday, April 17
May 22, 2025
May 29, 2025
Innovation excellence
NationalA print and digital special feature will examine Canada's innovation ecosystem and the key drivers for success.
Friday, March 28
May 9, 2025
May 30, 2025
Stroke Awareness Month
NationalA special feature will explore the groundbreaking advancements and collaborative efforts shaping the future of stroke care
Monday, April 14
May 26, 2025
June 2, 2025
World Oceans Day
NationalA special feature will spotlight initiatives and partnerships driving ocean conservation
Friday, April 18
May 30, 2025
June 6, 2025
Life & Health & Financial Security
NationalThis special feature explores the tools, advice, and resources that enable individuals and families to navigate challenges
Monday, April 28
June 2, 2025
June 9, 2025
Case Study
Trillium Gift of Life Foundation
The Globe rallied to form a campaign to create a culture of organ donation in Ontario. The Globe Content Studio developed digital sponsorship articles that told the story of two organ recipients in Ontario, using personal storytelling with photography, illustrations, and targeted content amplification. The campaign overachieved on campaign commitments, surpassed content time spent benchmarks by 188%, and resulted in 82% more efficiency on projected CPV.
