With the Cannes Lions International Festival of Creativity just around the corner, there’s a real sense of excitement about Canada’s participation following 2023’s record-breaking year! The festival also has a continuing influence on the creative landscape. Simon Cook, CEO, LIONS, says: “We’ve identified the key areas that are top of mind for our industry and community and used these to create five core content streams that will run throughout the festival. This line-up of world-class talent will share the thinking, processes and techniques that led to the most successful and most awarded work and provide our community with the ultimate tools, insights, and knowledge they need to drive personal and business growth.”
Running from June 17 to 21 in Cannes, France, let’s take a closer look at the streams that will shape the conversation in 2024:
Insights and Trends
The strategic challenges, consumer behaviours, cultural shifts and creative thinking driving the industry forward.
Innovation Unwrapped
Your guide to the pioneers, technologies and transformations already shaping tomorrow.
The Creativity Toolbox
The craft, processes, and techniques to help you achieve creative excellence.
Talent and Cultures
The people and practices behind creative organizations that thrive.
Creative Impact
The ultimate guide to proving the value and effectiveness of creativity.
As the official Canadian representative of Cannes Lions, the world’s most prestigious and coveted advertising awards, The Globe and Mail will provide insights, ideas, and takeaways from panels and keynotes throughout the festival. Stay tuned for exclusive coverage that showcases the best in creativity, innovation, and Canadian talent.
