Now in its second year, the partnership between CNN and Globe Media Group continues to offer Canadian advertisers unparalleled access to influential audiences. As CNN’s exclusive digital representative in Canada, The Globe and Mail brings one of the world’s most respected media brands into Globe Alliance – our premium digital media network of news, business, and lifestyle sites.
This collaboration has expanded opportunities for marketers to connect with engaged Canadian consumers through CNN’s digital and video inventory, backed by strategic targeting, contextual alignment, and brand-suitable environments.
“This partnership is grounded in a shared mission to quality journalism and smart, impactful storytelling,” said Tracy Day, Managing Director of Creative Studio and Ad Innovation at The Globe and Mail. “In its second year, it’s continuing to deliver real value for Canadian advertisers who want to show up in environments their audiences trust.”
To celebrate the continued momentum of this partnership, CNN and The Globe and Mail recently hosted a private VIP dinner at Nobu Toronto. The evening brought together senior marketers and business leaders for an intimate, off-the-record discussion between two of North America’s leading political minds: The Globe and Mail’s Andrew Coyne and CNN’s John King.
The discussion tackled the year ahead – from U.S.-Canada relations and global power dynamics, to the economic, technological, and societal shifts shaping 2025. Set against a backdrop of rising misinformation and media fragmentation, the evening reinforced the value of trusted journalism – not just for citizens, but for brands seeking credibility and meaningful engagement.
Recent Canadian research also supports this idea: The Trust Premium: Why Trusted News Environments Boost Brand Impact highlights how advertising in credible, high-quality news settings leads to stronger attention, deeper engagement, and greater brand lift – evidence of the lasting impact of premium media alignment.
“We’re seeing great momentum and appetite from brands to be alongside premium, quality journalism and reaching audiences at scale. This partnership with Globe Media Group goes from strength to strength and, as we embark on the second year, we’re excited to grow our offering for advertising partners across the vast digital inventory.” Rob Bradley, SVP of Digital Revenue, Strategy, and Operations at CNN.
At Globe Media Group, we believe where your message appears matters. With CNN as a key partner in Globe Alliance, we’re delivering premium opportunities that connect brands with ambitious, influential audiences across Canada.
Learn more about Globe Alliance here.
