Investing in health
Connect to the most influential health consumers.
In 2020, we saw record-breaking readership from Canadians coast-to-coast, demonstrating that Canadians turn to trusted sources for advice, insights, and perspectives in times of crisis. We’re proud to be the essential marketing platform in B2C health-related messaging and robust B2B communications that highlight innovation and attract investment.
Target philanthropists with The Globe
PRINT AND DIGITAL READERS
36%
more likely to have purchased a ticket for a charity lottery/past 12 mos.
Source: Vividata SCC Fall 2025, National, A18+, Globe Print/Digital Weekly.
48%
more likely to plan on increasing the amount they donate in the next 12 mos.
Source: Vividata SCC Fall 2025, National, 18+, Globe Print/Digital Weekly, based on donations to Canadian Organizations/Foundations.
Turnkey marketing opportunities that matter.
Gain targeted access to your ideal audiences with The Globe’s engaging editorial and advertorial features, series, and reports.
We provide a range of formats to reach and exceed your objectives with, flexible pricing options, contextual alignment and world-class editorials.
Upcoming Health and Philanthropy opportunities
Opportunities
BLOOD CANCER
A report highlighting Blood Cancer Awareness Month
Monday, July 13
August 31, 2026
September 7, 2026
Cancer Awareness
NationalA special report for Cancer Awareness Month and World Cancer Day aims to foster hope, solidarity, and progress in the fight against cancer
Monday, July 20
September 7, 2026
September 14, 2026
Prostate cancer awareness
This special feature will examine how research, prevention strategies, and care models are shaping prostate cancer outcomes across Canada.
Monday, July 20
September 7, 2026
September 14, 2026
Childhood Cancer Awareness Month
A report highlighting Childhood Cancer Awareness Month
Monday, July 20
September 7, 2026
September 14, 2026
ACCESS TO MEDICINE
This special feature will highlight how organizations are advancing access to medicine
Wednesday, July 29
September 9, 2026
September 16, 2026
Case Study
Trillium Gift of Life Foundation
The Globe rallied to form a campaign to create a culture of organ donation in Ontario. The Globe Content Studio developed digital sponsorship articles that told the story of two organ recipients in Ontario, using personal storytelling with photography, illustrations, and targeted content amplification. The campaign overachieved on campaign commitments, surpassed content time spent benchmarks by 188%, and resulted in 82% more efficiency on projected CPV.
