Investing in health
Connect to the most influential health consumers.
In 2020, we saw record-breaking readership from Canadians coast-to-coast, demonstrating that Canadians turn to trusted sources for advice, insights, and perspectives in times of crisis. We’re proud to be the essential marketing platform in B2C health-related messaging and robust B2B communications that highlight innovation and attract investment.
Target philanthropists with The Globe
PRINT AND DIGITAL READERS
24%
donated to Hospital foundations
Source: Vividata SCC Fall 2023, National, 18+, Globe Print/Digital Weekly, based on donations to Canadian Organizations/Foundations.
35%
more likely to plan on increasing the amount they donate in the next 12 mos.
Source: Vividata SCC Fall 2023, National, 18+, Globe Print/Digital Weekly, based on donations to Canadian Organizations/Foundations.
Turnkey marketing opportunities that matter.
Gain targeted access to your ideal audiences with The Globe’s engaging editorial and advertorial features, series, and reports.
We provide a range of formats to reach and exceed your objectives with, flexible pricing options, contextual alignment and world-class editorials.
Upcoming Health and Philanthropy opportunities
Diabetes – today and tomorrow
NationalA print and digital special national feature raising awareness and understanding about Diabetes.
Monday, March 18
April 29, 2024
May 6, 2024
Empowering Nurses
NationalA print and digital special national feature strategically timed for National Nurses Week
Tuesday, March 19
April 30, 2024
May 7, 2024
Rare Diseases
NationalA print and digital special national feature on complexities of rare diseases and for rare disease awareness day.
Tuesday, March 19
April 30, 2024
May 7, 2024
Travel Well
NationalThis report will highlight destinations, accommodations, experiences, and activities designed with wellness top-of-mind.
Wednesday, April 17
May 1, 2024
May 22, 2024
Donor impact – A profile of philanthropy work in Canada
NationalA print and digital special feature on donor impact and the vital role they play in philanthropy in Canada plays in meeting the needs of Canadian citizens across the country.
Monday, April 8
May 12, 2024
May 27, 2024
Case Study
Trillium Gift of Life Foundation
The Globe rallied to form a campaign to create a culture of organ donation in Ontario. The Globe Content Studio developed digital sponsorship articles that told the story of two organ recipients in Ontario, using personal storytelling with photography, illustrations, and targeted content amplification. The campaign overachieved on campaign commitments, surpassed content time spent benchmarks by 188%, and resulted in 82% more efficiency on projected CPV.