Roehl Sanchez, BIMM

Roehl is a creative realist that takes a pragmatic approach to strategy and creativity. He values effectiveness as much as the quality of the idea which has led to countless award-winning campaigns with brands such as Audi, GM, Bridgestone, WD-40, McDonald’s, Coca-Cola, Leon’s, Shoppers Drugmart, Loblaws, Telus, Bell and Rogers.

Roehl’s work has garnered awards both nationally and internationally. From CMA awards, PROMO!, ADCCs, Atomic Awards, Shopper Innovation and Applied Arts to DMA ECHOs, One Show, Webby, Epica and Cannes Lions. Together with his team, he has led his agency to Silver Digital Agency of the Year in 2018 and helped his agency to make it to The Financial Times Top 500 Fastest Growing Companies in the Americas List.

Over the years, he has been chosen to judge numerous industry awards shows such as  Cannes Lions Direct festival, the DMA Echos, New York Festivals, John Caples, Applied Arts, Effies, Marketing Awards and Chaired the Canadian Marketing Association Direct division, The National Advertising Awards and the Atomic Awards.