Helen Galanis, Initiative Canada

As CEO of Initiative, Helen leads a growing Canadian team in a relentless pursuit of excellence.

Applying her skills as a former client, Helen values diverse skill sets, spurring her to build a team of passionate experts with varied backgrounds in marketing, media, tech, experiential, and sales. A dedicated leader, Helen is personally involved and invested in helping clients navigate the new media landscape through cultural connections that drive meaningful business outcomes.

Under Helen’s leadership, Initiative was named Strategy’s 2019 and 2021 Media Agency of the Year and WARC’s Top 50 Most Effective Media Agencies in the World.  She was also awarded Strategy’s 2019 Media Leader of the Year.