Bianca Freedman, Edelman
Bianca Freedman is Chief Executive Officer (CEO), Edelman Canada, where she assumes responsibility for key client relationships and leads Edelman’s major initiatives in the region, cultivating a culture of collaboration, innovation, and transparency across five offices with more than 280 employees. Bianca’s promotion to CEO of Edelman Canada in 2022 reflects her exceptional leadership abilities and relentless pursuit of excellence in communications marketing.
Bianca has played an instrumental role in establishing Edelman as a leading firm in Canada. Prior to her position as CEO, Biancaheld positions as Chief Operating Officer (COO), Edelman Canada, General Manager, Edelman Calgary, and Vice President, Toronto Corporate Practice. Throughout this time, Bianca has worked with high-profile clients to transform the way they show up for employees, customers, and shareholders to achieve outstanding results. With Bianca’s guidance as COO and then CEO, Edelman Canada continues to be one of the fastest growing regions in the Edelman network, reporting record results in 2021, 2023 and 2024.
In her first year as CEO, Edelman Canada was recognized on the 2023 Best Workplaces in Canada, Best Workplaces Managed by Women, and Best Workplace for Women lists by Great Place to Work. Edelman was also ranked fourth in the country for Cannes wins in 2024 and as well as numerous other global creative accolades.
Driven by her desire to help foster a more diverse, equitable and inclusive talent pool in the industry, Bianca sits on Humber PR’s Advisory Board and is a mentor to youth focused organizations dedicated to removing barriers to entering the workforce and accelerating high potential talent.
Prior to joining Edelman in 2013, Bianca helped innovate communications at Walmart, holding key roles across internal communications, marketing and ecommerce – both in Canada and in The San Francisco Bay area with Walmart’s global e-commerce group.
