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Style Advisor DEV
Published four times a year, in a bold, oversized format, Globe Style Advisor delivers premium content in a premium package – the perfect showcase for your premium brands.
 
Globe Style Advisor is Canada’s guide to inspired living, shining a spotlight on the most innovative personalities, places and products in fashion, beauty, design, tech, travel, food and drink, and your connection to people who value luxury, quality and life-enriching experiences.
Style Advisor DEV

“Starting in September, we mark 10 years of Style Advisor by looking ahead to the future. Since its first issue the magazine has been a glossy stylebook for refined living, shining a spotlight on innovative people, places and products that help Canadians live well.

This year, we elevate the magazine experience with a refreshed look, a focused editorial calendar and updated sections to strengthen our position as Canada’s go-to lifestyle guide.

Andrew Sardone
Editorial Director

Our
Readership

Delivered to 425,000 home subscribers in affluent neighbourhoods across Canada.

Higher Incomes

29% higher incomes than average Canadians.

2.6x more likely to have HHI of $200K+

Affluent fashionistas

Our female readers are 76% more likely to spend $1,000+ on clothing
(past 12 months)

Active car buyers

Our male readers are 36% more likely to purchase/lease a vehicle (next 12 months)

Source: Vividata Fall 2020 Study – National, Total 14+. Globe Mon-Fri print readers who obtained the last issue via paid subscription (household)
Circulation: AAM 2019 Audit, Print (subscribers only) + Digital Replica

The new Essentials section

The Essentials section incorporates timely features, product stories and trend roundups, giving readers a 360-degree perspective on what’s new in the market.

Each issue will include a page with the latest in: Fashion, Wine & Spirits, Beauty & Grooming, Design, Watches, Tech, Luxury Automobiles

Style Advisor DEV

Four annual style guides, four key themes

September 2021
Fall Fashion & Beauty

BOOKING DEADLINE: Monday, August 9
PUBLICATION DATE: Friday, September 10

November 2021
Holidays Gifting & Entertaining

BOOKING DEADLINE: Friday, October 15
PUBLICATION DATE: Friday, November 12

March 2022
Travel in Style

BOOKING DEADLINE: Friday, February 4 
PUBLICATION DATE: Friday, March 12

May 2022
Design at Home

BOOKING DEADLINE: Friday, April 8
PUBLICATION DATE: Friday, May 13

September

The Fall Fashion & Beauty Issue

Fashion and beauty get real for fall, capturing a desire for new classics and a sense of ease that speaks to our desire for comfort and reconnecting. The September edition gets our audience excited about the trends, designer labels, cosmetics and fragrances that they’ll want to embrace for autumn.

The New Essentials Section
This issue also debuts the new Essentials section, rich market pages that incorporate must-haves in design, travel, timepieces, technology, automobiles, wine and spirits.

The Future of Style Series
We’re also kicking off Style Advisor’s 10th year by looking at how innovations in digital style, sustainability and inclusivity are continuing to change the industry for the better.

BOOKING DEADLINE: Monday, August 9
MATERIAL DEADLINE: Thursday, August 12
PUBLICATION DATE: Friday, September 10

November 

Holiday Gifting and Entertaining

Our readers are ever more hopeful that the 2021 holiday season will see a return of joyful gatherings where we exchange thoughtful presents. The November issue provides ample inspiration for stylish gifts that cover every interest in style including jewellery, watches, makeup, perfume, accessories and housewares. We’ve got delicious cocktail recipes and tips for setting a welcoming dinner table.

Canadians who continue to value philanthropy will learn how top lifestyle brands are making it easier to give while giving back.

BOOKING DEADLINE: Friday, October 15
MATERIAL DEADLINE: Thursday, October 21
PUBLICATION DATE: Friday, November 12

March 2022

Travel in Style
PLUS  – 10 Years of Style Advisor

The value of travel to your well-being and creative curiosity has never been clearer and our annual getaway guide will be a thoughtful jumping-off point to escapes that feed a love for fashion, design, food and drink. It includes packing tips for any length of vacation, from a quick road trip to an extended sabbatical, including tech accessories, eyewear and skincare.

The March edition also marks 10 years of The Globe’s Style Advisor magazine. We’ll be releasing the results of reader-focused research on how luxury lifestyle brands and retailers can inspire consumers and affect positive change, and celebrating the partners who have supported the magazine for the last decade.

BOOKING DEADLINE: Friday, February 4 
MATERIAL DEADLINE: Thursday, February 10
PUBLICATION DATE: Friday, March 12

May 2022

Design at Home

Style Advisor’s annual design issue arrives just as Canadians are ready to reimagine and revamp their homes and outdoor spaces. It includes trend tips for kitchens, paint colours, flooring, surfaces and patios while emphasizing the value of investing in quality housewares. Features will spotlight the spaces of creative Canadians around the world and how they incorporate elements of home in architecture and decor.

Essentials pages
In the Essentials pages, find lots of summer style stories about what to wear, where to go, what to drive, how to stay connected, as well as eating and drinking inspiration for the season.

BOOKING DEADLINE: Friday, April 8
MATERIAL DEADLINE: Thursday, April 14
PUBLICATION DATE: Friday, May 13

Introducing The Future of Style 10th Anniversary Partnership

To mark this milestone, we’re tapping a select list of partners to share their industry-leading outlooks and connect with readers through a roadmap to guide their next 10 years of style.

Style Advisor DEV

Take the next step.

Get complete information about how partnering with the Globe Media Group builds your strongest connection to Canada.

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WESTERN CANADA

1.604.679.6370
EMAIL US
WESTERN CANADA
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TORONTO

1.866.999.9237
EMAIL US
NATIONAL, ONTARIO & MANITOBA
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EASTERN CANADA

1.800.363.7526
EMAIL US
OTTAWA REGION, QUEBEC & ATLANTIC
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USA AND INTERNATIONAL

1.212.426.5932
EMAIL US
OUTSIDE CANADA
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351 King Street East, Suite 1600
Toronto, M5A 0N1
1-866-999-9237
advertising@globeandmail.com

© 2020 The Globe and Mail. All Rights Reserved.

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