Where Canadian Luxury and Lifestyle Intersect
Lifestyle, reimagined
To better resonate with an ambitious, influential audience that’s eager to invest in lifestyle, The Globe has relaunched this category, including its digital platforms and the Style Magazine print publication. Featuring a broader content mix, both rebrands maximize the impact of our partnerships, marketing programs and products.
Expanding the legacy
The Globe’s mission has always been to deliver the insights Canadians need to navigate current events, business and finance with confidence. However, our audience also cares about balance. Our Life/Style sections are where they find it – with stories that spark inspiration, fuel curiosity, and give a chance to enjoy life’s pleasures.
89%
of Canadians visit lifestyle sites, with Gen Z and millennials showing greater interest
Source: Comscore Media Metrix Multi-Platform, Apr-June 2025 (Q2) Avg. Total Audience, Millennials & Gen Z: 18-44, Desktop & Mobile
Our audience seeks out what’s next
+75%
said they’re interested in lifestyle content
30%
said lifestyle content would make them more likely to visit more often
27%
said lifestyle content would make them more willing to pay for a digital subscription
Source: Globe and Mail Concept Test, focus group 2024
Equal parts information and inspiration
The reimagined category speaks to Canadians who want to feel as inspired as they are informed. With enriched coverage across wellness, fashion and beauty, food and drink, design, and travel, the platform offers a blend of practical insights, expert advice and aspirational features for placements that are as nuanced as the customers they serve.
What we cover
By showing up with intention in these moments, we earn more trust, spark deeper engagement with our influential audience, and create more opportunities for brands.
Wellness
Everyday science, practical approaches, expert advice and human wisdom for health and happiness, evidence-based guidance for navigating relationships, work, and digital culture, the zeitgeist.
VISIT SECTION
Fashion & Beauty
Personal style and wardrobe strategy, trend analysis and tastemakers, designers and icons, fashion events, luxury and sustainable design.
VISIT SECTION
Food & Drink
Entertaining, recipes, culinary style, chefs, trends, wine and cocktails, conscious dining.
VISIT SECTION
Design
Elevated and unique spaces, icons, celebrity homes, decor trends, hosting and design strategy, aesthetic must-sees, sustainability and consciousness.
VISIT SECTION
Travel
Inspired escapes, global style, destination spotlights and trends, city guides, curated itineraries, insider tips, sustainable and conscious exploration.
VISIT SECTION
Our investment
Premium editorial, a refined reader experience, and deep audience insight come together to help brands connect with purpose.
Enhanced newsroom
The expanded Life and Style teams boast The Globe’s top journalistic talent and over 10 new contributors.
User-focused redesign
A mobile-first experience features more video, audio and high-impact imagery, personalized content flows, newsletters, and story lengths.
Seamless experience
Optimized hierarchy, scroll-based and in-article placements, and content-to-ad ratios offer natural ad visibility.
Intent-driven audience
The new content strategy is already attracting a next generation of readers that are engaged, ambitious and aligned with premium brand values.
The result
Our internal analysis shows Gen Z and Millennials are driving digital growth and they’re spending more time on site and consuming more content per visit. Our readers see Life/Style as a reason to visit, revisit and subscribe.
This means more opportunities for brands to appear in moments of relevance, trust and impact.
98%
page view growth to Globe Life/Style content
61%
audience growth to Globe Life/Style content
90%
of 18–34s are interested in more Globe Life/Style content
80%
of 35–54s are interested in more Globe Life/Style content
Source: Internal Traffic Analysis, measured from October 2024 to June 2025
Our editorial ambition, your commercial opportunity
Our investment is creating a richer environment for storytelling and brands.
Explore our digital sponsorships, world-class editorials, advertorial features, series, and reports in a range of formats with contextual alignment and flexible pricing.
Upcoming Lifestyle opportunities
Commercial Decor
NationalA print and digital special national feature will explore trends and strategies in commercial decor
Monday, August 4
September 22, 2025
September 29, 2025
Celebrating Canadian Art
NationalA print and digital special national feature celebrating Canadian art
Monday, August 11
September 22, 2025
September 29, 2025
GRATITUDE AND GATHERINGS: THE THANKSGIVING ENTERTAINING GUIDE
NationalThis special report will help readers host memorable gatherings with recipes, entertaining tips, décor ideas and more.
Thursday, August 28
September 25, 2025
October 2, 2025
Global Getaways
NationalThis special report series looks at unforgettable international travel experiences.
Wednesday, September 3
October 1, 2025
October 8, 2025
Ontario Arts and Culture
MetroThis report is a great way for advertisers to reach the Globe’s audiences with messages about their latest cultural offerings.
Wednesday, September 3
September 19, 2025
October 10, 2025
