The data engine that powers audience targeting and drives insights for marketing solutions.
Trust isn’t given or bought. It’s earned.
For decades, we’ve provided Canadians with credible, trusted news and content. In return, our readers share their data with us, allowing for valuable insights into their behaviors and interests.
First-party data built on transparency and respect
Our audience trusts us, and that trust enables us to gain insights from their engagement — not invasive tracking. That’s why our intelligence is reliable, and why you can confidently use it to inform your strategies.
Tap into deep & transparent insights.
Privileged insights that give you a strategic edge
Our first-party data isn’t available on open exchanges or third-party platforms. It’s exclusive to us and only accessible to brands we work with directly.
finely tuned and multi-dimensional
We amplify our first-party data with top-tier partners like Prizm, tied to our 1st party cookie, adding another layer of audience insights to sharpen your targeting and maximize impact.
Precisely target a high-intent, high-value audience.
Get precision with distilled data audiences
Our audience influences over $90 billion in spending—target our affluent readership by precisely selecting for specific topics or behaviours.
Futureproof your strategies
Our technology doesn’t just analyze trends — it predicts them. Get ahead of shifting consumer behaviors and position your brand where it matters most for the future.
Harness the ripple effect to amplify growth.
It’s not just data; we give you direction.
Our intelligence tools help you understand customer journeys, optimize messaging, and drive success beyond your campaign.
CASE STUDY – VIA RAIL
2.5X
more cost-effective reach
VIA Rail wanted to improve their approach to digital advertising by using their 1st-party data (current and former customers).
The Globe Insiders are our engaged community of 3,500 readers actively participating in targeted research initiatives.
