Cannes Lions

June 19 2023

Cannes Lions 2023: Day 1 Wrap-Up

Globe Media Group Cannes Lions Cannes, cannes lions, creativity, Digital, marketing, Media, Young Lions

Cannes Lions is here, and The Globe and Mail is your source for the insights and ideas you won’t want to miss. Follow us on LinkedIn, IG, and Twitter for all the latest updates.

In this edition:

CMO-CFO bonding
DEI road map
Sustainable mindset
On-the-ground intelligence
Top quote roundup
Insider tips for first-timers

Connecting the dots: Building a strong CMO-CFO partnership

Marketers face unique challenges in a tough economic landscape, but CMOs can overcome them by showcasing how creativity impacts the bottom line. Raja Rajamannar and Sachin Mehra explore the importance of the CMO-CFO connection, highlighting three key factors for building trust: fantastic communication, clarity in objectives and metrics, and collaboration with the right structure and culture.

Beyond Representation: Transforming creative thinking

The creative work celebrated at Cannes Lions 2022 went beyond representation and exemplified a robust DE&I foundation. In a workshop on unlocking the power of DEI, Claire McHardy outlines a five-step roadmap, emphasizing critical thinking through a DEI lens and embracing emerging movements like intersectionality and allyship.

Driving change: Sustainable advertising for commercial success

Ad Net Zero introduces the carbon footprint of advertising, emphasizing the potential of aligning sustainable practices with commercial success. Key takeaways include shifting the mindset to prioritize profit and carbon considerations, taking swift action to decarbonize the industry, facilitating emissions reduction through new standards and leveraging our power as communicators and marketers to influence consumer behavior.

Quote roundup

“CMOs need to be architects of growth.” – Mark Kirkham, SVP & CMO, PepsiCo

“Thirty percent of all data in the world is health care data. Build digital trust and be obsessed with the voice of the customer.” – Drew Panayiotou, CMO Pfizer

Ground intelligence from Karen Howe

The first day of Cannes Lions sparked a discussion on the power of creativity in a polarized world. Anheuser-Busch (ABInBev), the Marketer of the Year, emphasized their commitment to unity. ABInBev understands the importance of creativity, reflected in their Lions awards and organic brand growth.

Insider advice

Cannes Lions veterans share their best advice:

Prepare and stay grounded
Embrace curiosity and have fun
Connect and learn from diverse perspectives
Remember, even if you miss some events, festival content is available afterward. Stay focused, explore beyond the main venue, and immerse yourself in the energy of the nightly award show.

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June 19 2023

How Inclusive Brands are Shaping the Future of Creative Excellence

Globe Media Group Cannes Lions advertising, awards, brand influence, brands, Canada, Cannes, creativity, Digital, inclusivity, marketing, Young Lions

Inclusion director Claire McHardy outlines a five-step roadmap for applying critical thinking through a DEI lens, which includes positive portrayal, cultural nuance, authentic stories, material action, and brand permission.

The creative work honoured with the Cannes Lions 2022 Awards showcased a strong DE&I foundation, surpassing mere representation and extending into brand strategy. In this workshop entitled ‘Unlocking Creative Excellence with Powerful DE&I Strategies,’ attendees dissected last year’s LIONS Awarded work, acquiring the skills of “creative critical thinking” necessary to construct inclusive and forward-thinking brands. The workshop also offered insights into emerging movements shaping the landscape of inclusive practices such as intersectionality, allyship, cultural humility, inclusive language, equity-centred design, data-driven diversity and empowering employee resource groups.

To apply critical thinking through a DEI lens, Claire McHardy, inclusion director, suggested the following five-step road map:

Positive portrayal
Cultural nuance
Authentic stories
Material action
Brand permission

But above all, the speakers say, “nothing about us, without us,” emphasizing the importance of community involvement in the process. It signifies that the community should play an integral role in content creation and decision-making.

Marcin Zerek

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June 19 2023

Accelerating Industry Progress: Charting a more Sustainable Path for Advertising

Globe Media Group Cannes Lions advertising, awards, Canada, Canadian Media, Canadians, Cannes, cannes lions, creativity, Digital, marketing, Media, Young Lions

Exploring the carbon footprint of advertising, uncovering where emissions occur and realizing the incredible potential of aligning sustainable practices with commercial success.

Ad Net Zero introduced a session that delved into a paper from Oxford University’s Saïd Business School. The paper centres on the measurement and monitoring of advertising’s carbon footprint. It not only outlines the ways and locations where advertising emissions take place but also explored the potential of aligning sustainable practices with commercial success.

Featuring Felipe Thomaz, associate professor at Oxford, and Elle Chartres, UK director of Ad Net Zero, the session underscored the crucial role of this alignment in building a future that is both commercially viable and environmentally sustainable. Several key actions were highlighted as crucial steps toward a more sustainable advertising industry, including:

Shifting the mindset to prioritize both profit and carbon considerations.
Taking swift action to decarbonize the industry by addressing advertising emissions head-on.
Assisting in the integration of a new standard line that facilitates emissions reduction.
Leveraging our superpower as communicators and marketers to help businesses measure intangibles and drive positive consumer behavior change.

We need to understand and embrace the power we have to make a real difference. It’s crucial that we use this power responsibly to drive meaningful changes in consumer behaviour.

Marcin Zerek

Follow us @globemediagroup on Instagram, LinkedIn, and Twitter to stay in the know.

First bump between colleagues at work. Everyday work in the office.

June 19 2023

Trust, communication and results: How to strengthen the CMO-CFO relationship

Globe Media Group Cannes Lions advertising, awards, Canada, Canadian Media, Cannes, cannes lions, creativity, Digital, marketing, Young Lions

In a tough economic landscape, marketers face unique obstacles in securing budgets while ensuring their brands stay visible. To navigate this tension, CMOs must showcase how creativity directly influences the bottom line.

In an interactive session, chief marketing communications officer Raja Rajamannar and chief financial officer Sachin Mehra, explored the profound impact of the CMO-CFO connection. This partnership plays a pivotal role in marketing success but it’s not always easy to establish that strong connection.

So, how can you build trust between the CMO and CFO? According to Rajamannar and Mehra, three key factors come into play:

Fantastic communication: Maintaining open and effective lines of communication is essential for building trust and understanding each other’s perspectives.

Seeking clarity and setting objective metrics: Establishing clear objectives and metrics that are mutually understood by both the marketing and finance teams allows for a unified approach towards measuring success and aligning efforts.

Collaboration with the right structure and culture: Creating a cooperative environment that fosters teamwork and encourages a shared vision is crucial for bridging the gap between marketing and finance.

Establishing a clear connection between marketing actions and their impact on business results is of utmost importance, Rajamannar and Mehra emphasize. When these dots are connected, that’s when the true magic happens. Furthermore, ensuring that everyone involved shares the same source of truth serves as the foundation for aligning efforts and maximizing outcomes.

Marcin Zerek

Trust, communication and results: How to strengthen the CMO-CFO relationship

Follow us @globemediagroup on Instagram, LinkedIn, and Twitter to stay in the know.

June 19 2023

Brewing unity in divisive times

Globe Media Group Cannes Lions advertising, Canada, Cannes, cannes lions, creativity, Digital, marketing, Young Lions

The first day of Cannes Lions kicks off with a discussion on the complexities of navigating a polarized world and the role creativity can play to promote unity.

In a world where the boundaries of marketing are constantly tested and societal divisions seem more pronounced than ever, select brands remind us of the power of creativity to reshape our collective narrative.

Named Marketer of the Year for an unheard of two years in a row, brewer Anheuser-Busch (ABInBev) kicked off the festival by admitting what they do is not about the beer, it’s about bringing people together.

Anheuser-Busch (ABInBev) is a values-driven company, which has faced challenges in such divisive times. The situation involving Bud Light, which centred around transgender activist Dylan Mulvaney and triggered nationwide backlash, served as a wake-up call for marketers. Like many brands, ABInBev seeks to understand its customers and promote unity rather than polarization. However, this pursuit is proving more challenging in today’s landscape.

Nevertheless, there is no doubt that ABInBev is a brand that comprehends—and excels in—the power of creativity. The organization instills a culture of creativity from the ground up, ensuring a shared language among its entire team. They establish and define their own standard of excellence, which is rare, and it is reflected in the multitude of Lions they win and their subsequent organic brand growth.

As a Creative Director, I bring you my favourite Cannes quotes of the day (or perhaps of all time): “My agency partners are our Justice League. They are superheroes, conjuring magic every day” and “Creativity drives growth.” Thank you, ABInBev.

On a less favourable note, my least favourite quote was: “We, like everyone else, were looking for an anti-media idea.”

Karen Howe

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June 14 2023

Insider advice for making the most of Cannes Lions festival

Globe Media Group Cannes Lions advertising, awards, Canada, Canadian Media, Cannes, cannes lions, creativity, Digital, film, marketing, Media Agency, Young Lions

From building meaningful relationships to generating big ideas, here are expert tips to help you make the most of your time at the Cannes Lions International Festival of Creativity

The Cannes Lions International Festival of Creativity attracts some of the brightest minds in the industry, from executives to creatives, to showcase their work, learn from each other, and be recognized for their achievements.

But most importantly, Cannes offers the chance to break away from the day-to-day and “see what is possible through the magic of creativity,” says creative director Karen Howe. “You are immersed in a curiously potent alchemy of inspiration and intel for five days straight.”

Thousands of people from nearly 100 countries attend the festival in the south of France. The jam-packed week is filled with keynotes, panels, and workshops featuring the who’s who of advertising, business, tech, entertainment, and culture.

To make the most of your experience, it’s important to be prepared, both mentally and logistically, says creative recruiter James Coburn. “The heat mixed with the time difference, anticipation, and the Mediterranean air can be a lot to take in.”

A brisk 30-minute walk up the hill can do wonders, he says. “In mere minutes, the light, air, and sounds will invigorate you. By grounding yourself, stretching out, and clearing your mind, you’ll stay ahead of the game.”

For Young Lions competing in the festival, communications strategist Alessia Grosso suggests keeping an open mind. “To be creative, you must be curious. Find inspiration in everything around you, explore your interests, and make sure to write down your ideas.”

Although Grosso says there’s no guidebook for Cannes, she also underscores the importance of having fun. “If you’re not having fun, you’re not winning… Remember that enjoyment is essential to success.”

But as much as you prepare, you’ll undoubtedly have FOMO at some point, Howe cautions. “There is so much happening that you need to accept that no matter what you do, you are missing something else incredible,” she says. The good news is, Cannes posts the content after the fact, so you can catch up.

To make the most of your time at the festival, Coburn suggests focusing on the talks that best align with your interests and priorities.

Howe also suggests venturing beyond the Palais along the Croisette. “There are dozens of pavilions by brands like Google, Meta, Pinterest, the Wall Street Journal, and The Economist that host events, speakers, and demonstrate leading-edge technology,” she says.

The nightly award show is also a highlight of the festival. There’s nothing like the energy of seeing the winners of the work that you admire most claim their Lions.

Fun fact: Canada achieved sixth place last year for the most Lions won globally, she says. “I am proud to say that as a country, we really punch above our weight creatively. In a typical year, we place in the top ten for wins.”

For Howe, Coburn, and Grosso, the festival is also the ultimate place to meet creatives from all over the world.

“You will be surrounded by top talent from around the world, all bringing uniquely innovative perspectives to the table. Approach with openness to learn something new,” Grosso says.

“You just never know who you will see,” adds Howe, who suggests attending the end-of-day cocktails at the back of the Palais. “It’s a great chance to raise a glass with the ad folks of the world and talk creative. Don’t miss out.”

“Dive into conversations, network relentlessly, and embrace fresh ideas and perspectives,” Coburn adds. “Anything can happen here as long as you’re open to it.”

Karen Howe, founder of The Township Group, has not only won several Lions for her work but also represents Canada as a judge and serves on the Cannes Advisory Board.

James Coburn is one of the industries top creative recruiters, who casts global talent at Mandrake Human Capital.

Alessia Grosso, an award-winning strategist and marketing leader, leads the Strategy & Insights Department in Canada at Havas Media.

Follow us @globemediagroup on Instagram, LinkedIn, and Twitter to stay in the know.

June 13 2023

Countdown to Cannes Lions: Six themes to watch in 2023

Globe Media Group Cannes Lions

As Cannes Lions 2023 approaches, the air is thick with anticipation, not just for the upcoming event but also for the profound impact it will have on the next 70 years.

This year’s festival is all about embracing those who are still in the process of making their mark. “In the making” encompasses the challenges, struggles, blunders and breakthroughs that individuals experience on their journey toward achieving their ultimate goals. Let’s take a closer look at the pillars that will shape the conversation in 2023:

Building communities: In our interconnected world, building communities has become essential for brands seeking deep connections with their audiences. Discover how to foster meaningful relationships, cultivate brand loyalty and tap into the collective power of communities to drive business growth.

Creative culture and talent: The heartbeat of every successful creative enterprise lies in its culture and the talented individuals who bring its vision to life. Explore the nuances of cultivating a vibrant creative culture, nurturing talent and fostering an environment that fuels innovation and collaboration.

Creative impact: What does it take to build, protect and grow a business through creativity in 2023? Explore what creative effectiveness means in the current media and economic environment, which types of creative thinking have the biggest impact and how to make a compelling case for investment in creative marketing to the C-suite of an organization.

Creative processes and tools: The creative process can be a labyrinth of ideation, iteration and refinement. Uncover the latest methodologies, tools and techniques that streamline the creative journey, enabling marketers to transform ideas into compelling campaigns with greater efficiency and efficacy.

Futurescape: The future holds endless possibilities, and it’s essential for marketers to navigate the ever-evolving landscape to stay ahead of the curve. Engage in thought-provoking discussions on emerging trends, cutting-edge technologies and forward-thinking strategies that will shape the future of marketing and creativity.

Industry landscape: A panoramic view of the industry landscape is crucial for marketers and creative directors to understand the broader context in which they operate. Gain insights into industry trends, market dynamics and the forces shaping the marketing landscape to inform strategic decision-making and unlock new avenues for growth.

The Cannes Lions International Festival of Creativity is a platform where boundaries are shattered and new possibilities are realized. As the official Canadian representative of Cannes Lions, the world’s most prestigious and coveted advertising and marketing awards, The Globe and Mail will provide insights, ideas, and takeaways from panels and keynotes over the next five days.

Follow us @globemediagroup on Instagram, LinkedIn, and Twitter to stay in the know.

June 12 2023

Here’s how the Globe is covering Cannes Lions 2023

Globe Media Group Cannes Lions awards, Canada, Canadians, Cannes, cannes lions, creativity, Young Lions

We are only one week away from the most anticipated awards show in the industry, The Cannes Lions International Festival of Creativity. Between the pause on programming and events during the height of COVID-19 and with some amazing feedback from our coverage in Cannes last year, The Globe and Mail is continuing with our extended coverage of the festival this year.

Creativity lies at the core of the marketing and advertising industry, and it is with great pride that we continue to champion and uphold this creativity and innovation year after year. The Globe’s commitment to supporting Canada’s marketing and advertising community is unwavering.

In the lead up to the festival, The Globe hosted a networking and training session for our Canadian Young Lions heading to the festival to compete in the Global Young Lions competition during the festival, as well as hosted a cocktail party in celebration of the top Canada Industry leaders who were named to the awarding and shortlist juries for Cannes Lions.

What our coverage will look like at the festival:

To capture learnings from key speakers during the festival The Globe’s daily coverage will be headed by Katherine Scarrow, General Manager, Globe Content Studio. Our on-the-ground coverage will include fresh insights and perspectives of what’s happening at Cannes Lions for the Canadian community plus highlights of notable creativity from around the world, by our Globe ambassadors and members of the Canadian Cannes Lions Advisory Board.

Karen Howe, President of The Township Group, Young Lions Judge and Coach and member of the Cannes Canada Advisory Board, will focus on creativity, creative impact, creative culture & talent.

Shannon Lewis, President, CMDC, Young Lions Judge and Coach, and member of the Cannes Canada Advisory Board, will focus her coverage on highlights and learnings from a media lens, industry landscape, futurescape.

Sonia Carreno, President, IAB Canada and member of the Cannes Canada Advisory Board, will focus on the digital, media, and futurescape.

Marcin Zerek, Head of Trade Marketing at The Globe and Mail, will focus on brand marketing, building communities, DEI, creative process & tools.

You can follow along with our Cannes coverage across our platforms on Instagram, LinkedIn and Twitter. Wrapping up our coverage throughout the month of July, we will be posting interviews with select jurors and attendees about their experiences from the festival, which you can read on our Cannes hub here.

As the official Canadian representative of Cannes Lions, the world’s most prestigious and coveted advertising and marketing awards, The Globe and Mail will provide insights, ideas, and takeaways from panels and keynotes over the next five days.

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April 28 2023

The Globe and Mail is pleased to announce the 2023 Canadian Young Lions Competition winners

Globe Media Group Cannes Lions advertising, awards, Canada, Canadian Media, Cannes, cannes lions, creativity, Digital, marketing, Media Agency, Young Lions

The Globe and Mail, the Official Festival Representative in Canada for the Cannes Lions International Festival of Creativity, is pleased to announce the winning teams for the 2023 Canadian Young Lions Competition in all five categories: Digital, Film, Print, Media and Marketers.

Over the weekend of March 4 to March 6, 2023, working in teams of two, 680 entrants received a brief from a non-profit charity and had to complete the challenge for their respective category within a 24- or 48-hour time period.

Each year, the Competition jury chairs select a non-profit charity as the subject of the competition briefs. This year, two charities were chosen: the Nature Conservancy of Canada for the Print, Film, Digital and Media categories, and The Gord Downie & Chanie Wenjack Fund for the Marketers category.

The Nature Conservancy of Canada

The Nature Conservancy of Canada protects, restores, and sustainably manages the most ecologically important Canadian lands in the urgent ﬁght against climate change and bio-diversity loss. With your donations NCC purchases and protects land – permanently, from coast to coast. In this, NCC is unlike any other environmental organization. When you donate, the diﬀerence you make lasts forever. Young Canadians are deeply worried about the environmental crisis. They understand that solving climate change will require a collective eﬀort, but real progress seems to have stalled out. They want to know how they can make a sustainable diﬀerence in protecting nature, to have true impact.

The Gord Downie & Chanie Wenjack Fund

In 1966, at 12 years old, Chanie Wenjack, an Anishinaabe boy, ran away from Cecilia Jeffrey Residential School in northern Ontario to reunite with his family 600 kilometers away. His body was found beside the railway tracks on October 22, 1966. His death sparked the first inquest into the treatment of Indigenous children in the residential school system, and years later, inspired Gord Downie’s album, Secret Path. Reconciliation became Gord’s central focus after he learned more about the history of Indigenous people in Canada and residential schools. At one of the final Tragically Hip concerts, Gord Downie asked all Canadians to look at the state of Indigenous-settler relations in this country and to “Do Something” to change them for the better.

The relationship between Indigenous and non-Indigenous peoples is foundational to Canada and critical to its future. The impact of residential schools is still felt today, affecting the health and well-being of Indigenous people and communities, and contributing to inequalities. Reconciliation is critical to healing this rift and enabling the well-being and prosperity of all peoples in Canada.

Competition submission entries were judged by an esteemed panel of industry leaders, led by returning jury chairs Mary Maddever, EVP, Editorial Director, Brunico (Digital, Film, Print), Cathy Collier, Chief Executive Officer, OMD Canada (Media) and Susan Irving, Chief Marketing Officer, Kruger Products Inc. (Marketers).

The medal winners for 2023 Canadian Young Lions Competitions are:

DIGITAL

Gold – Pay-Per-Viewpoint

Andronicus Wu, Art Director, The Garden
Jon Dawe, Senior Copywriter, The Garden

Silver – The VPN that Virtually Protects Nature

Sammy Lo, Art Director, LG2
Peter Sreckovic, Senior Copywriter, Sid Lee

Bronze – Tip Your Trees

Ethan Gans, Writer, Rethink
Ekenechukwu Oduh, Art Director, Rethink

FILM

Gold – Do Nothing for Something

Cory Hansen, Senior Writer, Milestone Integrated Marketing
Anthony Curran, Motion Designer, Milestone Integrated Marketing

Silver – HOLD ON

Frédérick Pelletier, Freelance Director, Clark Influence
Gabrielle Roy, Strategist, Clark Influence

Bronze – Forever Home

Samantha Beauchamp, Art Director, Rain
Rebecca M. Williams, Senior Copywriter, Rain

Gold – The Deforestation Defense

Jaclyn McConnell, Art Director, Rethink
Shawn Weidman, Copywriter, Rethink

Silver – Thanks for Nothing

Grace Guan, Junior Writer, Taxi
Kyle Simpson, Art Director, Taxi

Bronze – Immortal Landscape

Emma Laberge, Art Director, Rethink
Laurent H. Tremblay, Copywriter, Rethink

MEDIA

Gold – Consent to Conserve

Thierry Lessard, Head of data and technology, Cartier
Olivier Houle, Media Strategy Supervisor, Cartier

Silver – Do You Have the Willpower

Dustin Wilson, Associate Director of Strategy, OMD Canada
Kunal Jain, Paid Social Supervisor, OMD Canada

Bronze – My Nature Moments

Béa Beaini, Assistant Media Designer, Cossette Media
Gabriel Lafond, Media Designer, Cossette Media

MARKETERS

Gold – The Purple Legacy

Mike Miura, Manager, Commercial Marketing Strategy, MLSE
Ryan Grippo, Associate, Strategy, MLSE

Silver –The Land is Your Land

Christie Stelling, Brand Manager, Twisted Tea & Truly Hard Seltzer, Moosehead Breweries
Sarah Smith, Creative Manager, Moosehead Breweries

Bronze – Food For Thought

Abigail Rigonan, National Marketing Specialist, McCafé & Breakfast, McDonald’s Canada
Jordyn Posluns, National Marketing Consultant, McCafé & Breakfast, McDonald’s Canada

2023 Winning Work

View the winning work from the top-3 teams in each category.

“We are thrilled to announce the 2023 Young Lions winners, a group of exceptionally talented individuals who embody the future of our industry,” said Andrew Saunders, Chief Revenue Officer at The Globe and Mail and Chair of the Canadian Cannes Lions Advisory Board. “This competition showcases the next generation of creative minds and provides a once-in-a-life time experience that can propel their careers to new heights. Our commitment to supporting the marketing and advertising community in Canada remains steadfast, and we take pride in celebrating innovation and creativity year after year. These winners will represent Canada’s talent on the global stage, and it’s exciting to be able to highlight that talent on the global stage for the world to see.”

In addition to being crowned as Canada’s best, gold teams go on to compete in the Global Young Lions Competition taking place at the Cannes Lions International Festival of Creativity, from June 19 – 23, 2023, where they will compete against the most creative teams from all over the world.

As the Competition Sponsor, The Globe and Mail awards a prize per gold team, which includes the registration fees for the Global Young Lions Competition, delegate passes to attend the five-day festival in Cannes, France, the cost of flights and accommodation.

To view the profiles of this year’s competition jurors please visit https://globeandmailyounglions.ca/jury/.

For complete eligibility criteria and competition guidelines, refer to the Official Rules and Regulations.

About the Young Lions Competition

The Globe and Mail has been the official Canadian representative of the Cannes Lions International Festival of Creativity since 2005, hosting the Canadian Young Lions competitions since 2007 and the Marketers competition since 2012.

Strategy Magazine, Association of Canadian Advertisers (ACA), and the Canadian Media Directors’ Council (CMDC) also support the competitions as partners of the Canadian Cannes Program.

Twitter: @CannesLionsCAN

Hashtag: #YoungLions2023

For more information about The Globe and Mail’s Young Lions Competition visit globeandmailyounglions.ca.

About the 70th Cannes Lions International Festival of Creativity

Entertainment. Founded in 1954, the Festival takes place every June in Cannes, France. As the most prestigious international annual advertising and communications awards, entries from all over the world are showcased and judged at the Festival.

About The Globe and Mail

The Globe and Mail is Canada’s foremost news media company, leading the national discussion and causing policy change through brave and independent journalism since 1844. With our award-winning coverage of business, politics and national affairs, The Globe and Mail newspaper reaches 6.5 million readers every week in our print or digital formats, and Report on Business magazine reaches 1.8 million readers in print and digital every issue. Our investment in innovative data science means that as the world continues to change, so does The Globe. The Globe and Mail is owned by Woodbridge, the investment arm of the Thomson family.

April 26 2023

Canada’s Cannes Lions Awarding and Shortlist Juries 2023

Globe Media Group Cannes Lions awards, Canada, Canadians, Cannes, cannes lions, creativity

The Globe and Mail, Canada’s official representative for the Cannes Lions International Festival of Creativity, is pleased to announce the Canadian Cannes Lions awarding and shortlist jurors for 2023. The awarding jurors will be reviewing and awarding the winning work during the festival taking place June 19-23, and the shortlist jury conducts the first round of judging virtually in advance of the festival.

Canada’s Awarding Jurors are:

Creative Commerce – Jury President: Nancy Crimi-Lamana, Chief Creative Officer, FCB Canada
Creative Data: Scott Pinkney, SVP, Executive Creative Director, Publicis Hawkeye
Creative Effectiveness: Tyler Turnbull, Global CEO, FCB Worldwide
Creative Strategy: Jay Chaney, Chief Strategy Officer, Founder, Broken Heart Love Affair
Design: Leia Rogers, Executive Creative Director & Partner, Rethink
Digital Craft: Kate Bate, Chief Operating Officer, Tendril Design & Forever Co
Health & Wellness: Neill Brown, President, IPG Health Canada
PR: Andrew Simon, Global Creative Director, Edelman
Social & Influencer: Brent Choi, CEO, Angry Butterfly
Film: Jordan Doucette, Chief Creative Officer, Dentsu Creative
Entertainment Lions for Sport: Susan Irving, CMO, Kruger Products Inc.

“We are incredibly proud to have such a diverse and accomplished group of Canadian industry leaders representing Canada in the Cannes Lions jury room,” says Andrew Saunders, Chief Revenue Officer at The Globe and Mail and Chair of the Canadian Cannes Lions Advisory Board. “Their collective expertise and insight will undoubtedly contribute to recognizing and celebrating the best in creativity and innovation from around the world.”

Canada’s Shortlist Jurors are:

Brand Experience & Activation Lions: Doug Muir, Executive Creative Director, PROOF Experiences
Direct Lions: Roehl Sanchez, Chief Creative Officer, BIMM
Film Craft Lions: Christina Yu, Director/Creative, Merchant Films
Industry Craft Lions: Marie-Elaine Benoit, Creative Director, Branding and Design, Sid Lee
Media Lions: Helen Galanis, Chief Executive Officer, Initiative Canada
Outdoor Lions: Man Wai Wong, VP, Group Creative Director, Leo Burnett Canada

“We’re pleased to announce the appointment of these Canadian leaders as Cannes Lions shortlist jurors,” says Andrew Saunders, Chief Revenue Officer of The Globe and Mail and Chair of the Canadian Cannes Lions Advisory Board. “Their essential role in shaping the competition’s landscape and advancing exceptional creative work will greatly contribute to Canada’s presence on the global stage, as they share their unique perspectives and experiences in the jury rooms”.

Each year, in consultation with the Canadian Cannes Advisory Board, The Globe and Mail submits a juror nomination list comprised of Canada’s industry leaders with Cannes Lions making the final selection. Juries are carefully selected to ensure global representation with a balance of agency, network, holding company, independents, gender and diversity. 

Strategy Magazine, Association of Canadian Advertisers (ACA), and the Canadian Media Directors’ Council (CMDC) also support the competitions as partners of the Canadian Cannes Program.

Twitter: @CannesLionsCAN

About the Cannes Lions International Festival of Creativity

Cannes Lions International Festival of Creativity, also known as Cannes Lions, is the world’s leading celebration of creativity in communications and encompasses Lions Health, Lions Innovation and Lions Entertainment. Founded in 1954, the Festival takes place every June in Cannes, France. As the most prestigious international annual advertising and communications awards, entries from all over the world are showcased and judged at the Festival.

About The Globe and Mail

The Globe and Mail is Canada’s foremost news media company. Each day, The Globe engages Canadians with award-winning coverage and analysis of news, politics, business and lifestyle topics. Through its advertising products, Globe Media Group provides unparalleled access to influential audiences within trusted, premium environments, reaching 19 million monthly unique visitors through its Globe Alliance digital network and 2.7 million weekly print readers. Globe Media Group offers end-to-end advertiser solutions across multiple platforms including newspaper, magazines, online, mobile, video and app, as well as custom content and special events.

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Cannes Lions 2023: Day 1 Wrap-Up

How Inclusive Brands are Shaping the Future of Creative Excellence

Inclusion director Claire McHardy outlines a five-step roadmap for applying critical thinking through a DEI lens, which includes positive portrayal, cultural nuance, authentic stories, material action, and brand permission.

Accelerating Industry Progress: Charting a more Sustainable Path for Advertising

Exploring the carbon footprint of advertising, uncovering where emissions occur and realizing the incredible potential of aligning sustainable practices with commercial success.

Trust, communication and results: How to strengthen the CMO-CFO relationship

In a tough economic landscape, marketers face unique obstacles in securing budgets while ensuring their brands stay visible. To navigate this tension, CMOs must showcase how creativity directly influences the bottom line.

Brewing unity in divisive times

The first day of Cannes Lions kicks off with a discussion on the complexities of navigating a polarized world and the role creativity can play to promote unity.

Insider advice for making the most of Cannes Lions festival

From building meaningful relationships to generating big ideas, here are expert tips to help you make the most of your time at the Cannes Lions International Festival of Creativity

Countdown to Cannes Lions: Six themes to watch in 2023

Here’s how the Globe is covering Cannes Lions 2023

The Globe and Mail is pleased to announce the 2023 Canadian Young Lions Competition winners

Canada’s Cannes Lions Awarding and Shortlist Juries 2023