Cannes Lions

June 18 2024

Cannes Lions 2024: Day 2 Wrap-Up

Globe Media Group Cannes Lions, Highlight

Day 2 at Cannes Lions has come and gone and Karen Howe, Cannes Canada Advisory Board Member and Canadian Young Lions Mentor, and Marcin Zerek, Head of Trade Marketing at The Globe and Mail, are here to bring you some highlights from the day. Follow our daily recaps, Q&A’s with industry execs, and festival breakdowns at Globe Media Group’s Cannes Lions hub.

In this edition:

Creativity and its limits
Olympic torchbearers on the Croisette
How to rebrand ‘brand’

Creativity is Not Enough with Mark Ritson

Founder of Mini MBA, and Marketing Consultant, Mark Ritson, lead Tuesday Afternoon’s session, “Creative is not Enough”. The talk is an expired take that undervalues the importance of creativity in advertising. In the session, Mark Ritson equates the celebration of creative excellence to “smelling our own farts”. He thinks purpose-driven marketing is a “hilariously stupid,” “massively indulgent wank”.

So this is our new oracle? The crowd was in slack-jawed thrall of Ritson’s f-bomb riddled tirade. I was not.

Yes, of course strategy, pricing, and positioning matter. Tactics too. But if creative didn’t pack power, we’d all be throwing a bunch of PowerPoint slides in the air, waiting for a cascade of sales.

Seriously? Creative doesn’t matter?

Brands with great creative master our hearts and our wallets. Study after study (McKinsey!) has shown that award-winning creative builds the bottom line more than the work that looks like worn wallpaper. Littering a sentence with curse words does not make this any less true.

Sorry folks, but I think the Marketing Emperor has no clothes – or perhaps I should say, no “F$%@!#g” clothes.

Other excitement

I’ve always described Cannes Lions as the “Olympics of creativity”. So imagine my thrill when the other Olympics blew into town. The torchbearers (one of whom was Halle Berry) of the 2024 Olympics ran the Croisette enroute to Paris and were met with the most diverse combination of cheering ad execs, chefs, and locals. It was an unforgettable experience.

– Karen Howe, Cannes Canada Advisory Board Member and Young Lions Mentor

Creative Impact Unpacked: How Do We Rebrand ‘Brand’?

Marketing frequently struggles to align with the C-suite, largely due to a language barrier that obstructs effective communication and strategic coordination. The jargon we as brand marketers use can be out of step with the rest of the business. A standout session today, featuring Karen Crum (EY) and Laura Jones (Instacart), explored the barriers to selling in brand-building investments and provided strategies to bridge this gap.

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To enhance the alignment and impact of marketing within the C-suite, it is crucial to:

Align language and objectives:

Ensure a shared understanding of brand value and marketing goals across the organization.

Combine data and creativity

Balance the “math” (data-driven insights) with the “magic” (creative innovation) to build compelling business cases.

Build robust business cases

Laura Jones provided a great framework for developing strong business cases to help justify marketing investments and demonstrate potential ROI using: Competitive analysis, Industry case studies, Proprietary data, Financial modeling.

Leverage precedent vs. persuasion

When selling in brand building investment: Karen Crum stressed the importance of leveraging precedent (what has worked in the past, or for others) to foster confidence, as it is factually driven. In contrast, when someone feels like they are being persuaded, this involves belief-driven risk, highlighting the potential but uncertain future gains of brand investment. Using precedent in your pitch is the way to go.

– Marcin Zerek, Head of Trade Marketing, The Globe and Mail

Follow us @globemediagroup on Instagram, LinkedIn, and Twitter to stay in the know.

June 18 2024

Cannes Lions 2024 – Dentsu’s five principles of innovation

Globe Media Group Cannes Lions, Highlight

Dentsu flaunts its long history of groundbreaking projects at Monday afternoon’s session “Innovating to Impact: 120 Years of Innovation”. Dentsu Global CEO, Hiroshi Igarashi, as well as Dentsu Lab Founder, Yasuharu Sasaki, lead us through Dentsu’s five principles for innovating to impact and the long list of projects that embody these principles.

Early in the session, Igarashi explained that Dentsu never creates innovation for its own sake. Instead, they use innovation to create real-world impact. The five principles below, breakdown their process for producing groundbreaking work and highlight their achievements

Respect the Past to Create the Future

Sasaki explains that agencies must utilize the rich history of the past in order to mould a better future.

Tokonoma uses an ancient Japanese pot to create a thoughtful modern experience. The project involves scanning the textured surface of the artifact while it spins on a record player. The outcome is an intriguing and reflective piece of music.

Similarly, the Sound of Honda revived the iconic sound of Ayrton Senna’s record-breaking lap, using advanced audio technology to create an immersive experience that connects the past glory with present-day innovation.

Have an Outlier Perspective

Adopting an outlier perspective means challenging the status quo and transforming norms to discover new possibilities. The Unfiltered History Tour leverages AR to create a museum tour experience which uncovers the uncomfortable truth behind many museum pieces. Unlabeled is a project that created clothing which counteracts AI surveillance.

Discover New Emotions and Connections

Innovation thrives on the discovery of new emotions and the creation of unique connections. Dentsu uses innovation to make people feel things and empathize in ways they never have before.

Hugtics uses artificial muscles to allow participants to feel a hug even when nobody else is there. The Child Perspective Lab is a large baby face mask which converts spoken words into a baby’s cry. The project allows parents to understand and empathize with a baby’s inability to communicate. By exploring these new emotional landscapes, Dentsu aims to deepen human connections in unexpected ways.

Mix. Augment. Make New

Dentsu’s fourth principle emphasizes combining diverse elements and technologies to create unprecedented outcomes.

Aeronaut exemplifies this by blending music, virtual reality, and motion capture to create an immersive concert experience for William Patrick Corgan’s first solo album in over a decade. Similarly, Open Meals combines culinary arts with cutting-edge technology to “teleport sushi”

Sasaki summarises this principle powerfully, “Difference makes the difference.”

Use Technology to Augment Our Humanity

Finally, Dentsu stresses the role of technology in enhancing human experiences and fostering inclusivity.

Scrolling Therapy uses face recognition to help patients suffering from Parkinson’s train their facial muscles. All Players Welcome uses advanced technology to ensure everyone can enjoy and participate in the gaming world. This initiative was capstone with a 15-minute live demonstration of the technology.

Dentsu’s “Innovating to Impact: 120 Years of Innovation” session at Cannes Lions showcased their unwavering dedication to redefining innovation. By respecting the past, adopting outlier perspectives, discovering new emotions, mixing diverse elements, and using technology to enhance human experiences, Dentsu continues to lead the way in creating impactful and meaningful innovations for the future.

Follow us @globemediagroup on Instagram, LinkedIn, and Twitter to stay in the know.

June 17 2024

Cannes Lions 2024: Day 1 Wrap-Up

Globe Media Group Cannes Lions, Highlight

The 71st Cannes Lions Festival is here! The Globe is back with daily recap’s from Cannes Advisory Board member and Young Lions mentor, Karen Howe. Follow along for other session recaps, Q&A’s with industry execs, and festival breakdowns at Globe Media Group’s .

In this edition:

C-suite collaboration at McDonald’s
Entrepreneurship with John Legend, Chrissy Teigen and Kara Swisher
Four climate supertrends with Clean Creatives
AI and human creativity

Deepak Chopra and machines and minds

Elevating c-suite collaboration with McDonald’s

The opening today was the McDonald’s “Convince Your C-suite: The Real Impact of Creativity” session. I know, I know – creative cringe moment. Are we still having this conversation? However, a CFP and Global CMO were onstage, co-sharing the mantra of creative’s potency – a first for me at Cannes. This unique union set the brand back on the rails and landed them at a powerful insight of leaning into fan truths versus wasting time trying to convert haters. McDo chose to mine the rituals and moments of those who love the brand. They strove for a borderless insight, unshackled their agencies and encouraged risk. And the tilt is in: 78% of us now visit McDo yearly, and it is one of the top 5 most valued brands in the world. So yes, it is true. Creativity builds business.

On with Kara Swisher – Featuring John Legend and Chrissy Teigen

John Legend and Chrissy Teigen took to the Palais stage with Vox Media’s Kara Swisher to talk entrepreneurship. It was a light-hearted marital spat more than a masterclass on business-building. But the Word of the Day today is “sharenting”. It’s a nod to parenting and sharing stuff about your kids on social media. There are pros and cons, depending on your kid (I speak from experience). Thank you Kara for that linguistic gem.

Four Climate Supertrends That Will Shape the Future of Creativity

The call for creative activism – is a recurring theme this year. Duncan Meisel of Clean Creatives parallels the fossil fuel industry’s knowledge of harm to society to that of big tobacco. Using Exxon and BP’s own research findings from the 1960s may well provide Gen Z what’s needed to turn the tide in the critical 5-year window ahead. Climate disruption is here, we’re living it – from wildfires, lack of snow, and rising oceans to record-breaking heat waves. Agencies pushing fossil fuel’s false agendas are vulnerable to litigation as greenwashing regulations stiffen. And Gen Z may now have the ammo needed to pressure employers to cut ties for fear of brand toxicity. We are at an inflection point.

When AI Challenges and Champions Human Creativity

Open AI’s CTO Mira Murati and David Droga talked to a dominant theme this year: AI has rendered our industry into a place of enthusiasm and terror. Many, including Murati, talk about the need for safety and guardrails by policymakers and educators. It’s a naïve viewpoint – the Genie has escaped the bottle.

Deepak Chopra + Neuro-Insight “Minds and Machines”

Chopra talked to the digital karma of AI and how it leads to radical creativity. It was oddly soothing. He feels that access to the vast stores of knowledge of every scientific study, every philosophical theory leads you to become your own guru. In his estimation our brains are “just a piece of meat”. Consciousness is what elevates us and our ability to create. I loved this session but the guy beside me was snoring.

Follow us @globemediagroup on Instagram, LinkedIn, and Twitter to stay in the know.

June 10 2024

Here is how The Globe is Covering Cannes Lions 2024

Globe Media Group Cannes Lions, Highlight advertising, awards, Cannes, cannes lions, creativity

We are only one week away from the most anticipated awards show in the industry, The Cannes Lions International Festival of Creativity. The Globe and Mail is excited to continue with our extended coverage of the festival this year and be sure to review the top five themes that will shape the conversation this year.

Creativity lies at the core of the marketing and advertising industry, and it is with great pride that we continue to champion and uphold this creativity and innovation year after year. The Globe’s commitment to supporting Canada’s marketing and advertising community is unwavering.

In the lead up to the festival, The Globe hosted a networking and training session for our Canadian Young Lions heading to the festival to compete in the Global Young Lions competition during the festival, as well as hosted a cocktail party in celebration of the top Canada Industry leaders who were named to the awarding and shortlist juries for Cannes Lions. See below for photos from the party.

For those attending the festival, make sure to RSVP to our annual Canada party on Thursday, June 20.

What our coverage will look like at the festival:

To capture learnings from key speakers during the festival The Globe’s daily coverage will be headed by Marcin Zerek, Head of Trade Marketing at The Globe and Mail.

Our on-the-ground coverage will include fresh insights and perspectives of what’s happening at Cannes Lions for the Canadian community plus highlights of notable creativity from around the world, by our Globe ambassadors and members of the Canadian Cannes Lions Advisory Board. 

Our content streams this year are:

Opinion: Commentary on industry trends and developments.
Vibe: Capturing the essence and energy of the festival.
Trends: Analyzing the latest trends and innovations showcased at the festival.
Canadian Showcase: Highlighting the incredible talent and creativity coming from Canada, including features on Canadian jurors, winners, and noteworthy campaigns.

Karen Howe, President of The Township Group, Young Lions Judge and Coach and member of the Cannes Canada Advisory Board, will focus on creativity, creative impact, creative culture & talent.

Shannon Lewis, President, CMDC, Young Lions Judge and Coach, and member of the Cannes Canada Advisory Board, will focus her coverage on highlights and learnings from a media lens, industry landscape, futurescape.

Marcin Zerek, Head of Trade Marketing at The Globe and Mail, will focus on brand marketing, building communities, DEI, the vibe at the festival, creative process & tools.

Mike Miura, Manager, Commercial Strategy and Creative, MLSE and Ryan Grippo, Manager, Innovation Delivery, MLSE will focus on key trends, creativity, and vibe of the festival.

You can follow along with our Cannes coverage across our platforms on Instagram, LinkedIn and Twitter. Wrapping up our coverage throughout the summer months, we will be posting interviews with select jurors and attendees about their experiences from the festival, which you can read on our Cannes hub here.

As the official Canadian representative of Cannes Lions, the world’s most prestigious and coveted advertising and marketing awards, The Globe and Mail will provide insights, ideas, and takeaways from panels and keynotes over the next five days.

Photography by Chris Cooper/ ShotAway/ www.ShotAway.com/ #shotawaydotcom

May 30 2024

Countdown to Cannes Lions 2024: 5 themes to watch in 2024

Globe Media Group Cannes Lions, Highlight

With the Cannes Lions International Festival of Creativity just around the corner, there’s a real sense of excitement about Canada’s participation following 2023’s record-breaking year! The festival also has a continuing influence on the creative landscape. Simon Cook, CEO, LIONS, says: “We’ve identified the key areas that are top of mind for our industry and community and used these to create five core content streams that will run throughout the festival. This line-up of world-class talent will share the thinking, processes and techniques that led to the most successful and most awarded work and provide our community with the ultimate tools, insights, and knowledge they need to drive personal and business growth.”

Running from June 17 to 21 in Cannes, France, let’s take a closer look at the streams that will shape the conversation in 2024:

Insights and Trends

The strategic challenges, consumer behaviours, cultural shifts and creative thinking driving the industry forward.

Innovation Unwrapped

Your guide to the pioneers, technologies and transformations already shaping tomorrow.

The Creativity Toolbox

The craft, processes, and techniques to help you achieve creative excellence.

Talent and Cultures

The people and practices behind creative organizations that thrive.

Creative Impact

The ultimate guide to proving the value and effectiveness of creativity.

As the official Canadian representative of Cannes Lions, the world’s most prestigious and coveted advertising awards, The Globe and Mail will provide insights, ideas, and takeaways from panels and keynotes throughout the festival. Stay tuned for exclusive coverage that showcases the best in creativity, innovation, and Canadian talent.

May 2 2024

Cannes Lions Canadian Shortlist Jury 2024: Four Canadian industry leaders named to Shortlist Cannes juries

Globe Media Group Cannes Lions, Highlight awards, Cannes, creativity, Young Lions

Hot on the heels of announcing the Canadian Cannes Lions awarding jurors for 2024, The Globe and Mail, Canada’s official representative for the Cannes Lions International Festival of Creativity, is pleased to announce the Canadian Cannes Lions shortlist jurors for 2024. The shortlist jury conducts the first round of judging virtually in advance of the festival.

Canada’s Shortlist Jurors are:

Design: Ryan Crouchman, Partner, VP, Executive Creative Director, Design, LG2
Outdoor: Steve Persico, Chief Creative Officer, Leo Burnett
PR: Jenn Duggan, President, Citizen Relations
Social & Influencer: Glen D’Souza, Head of Creative, Forsman & Bodenfors Canada

“We’re pleased to announce the appointment of these Canadian leaders as Cannes Lions shortlist jurors,” says Andrew Saunders, President and CEO at The Globe and Mail and Chair of the Canadian Cannes Lions Advisory Board. “Their essential role in shaping the competition’s landscape and advancing exceptional creative work will greatly contribute to Canada’s presence on the global stage, as they share their unique perspectives and experiences in the jury rooms”.

Each year, in consultation with the Canadian Cannes Advisory Board, The Globe and Mail submits a juror nomination list comprised of Canada’s industry leaders with Cannes Lions making the final selection. Juries are carefully selected to ensure global representation with a balance of agency, network, holding company, independents, gender, and diversity. 

The Globe and Mail has been the official Canadian representative of the Cannes Lions International Festival of Creativity since 2005, hosting the Canadian Young Lions competitions since 2007.

Strategy Magazine, Association of Canadian Advertisers (ACA), and the Canadian Media Directors’ Council (CMDC) also support the Canadian Cannes Program as partners.

Twitter: @CannesLionsCAN

Official Canadian Cannes Lions Program Page: https://globemediagroup.ca/cannes-lions/

About the Cannes Lions International Festival of Creativity

Cannes Lions International Festival of Creativity, also known as Cannes Lions, is the world’s leading celebration of creativity in communications and encompasses Lions Health, Lions Innovation and Lions Entertainment. Founded in 1954, the Festival takes place every June in Cannes, France. As the most prestigious international annual advertising and communications awards, entries from all over the world are showcased and judged at the Festival.

About The Globe and Mail

The Globe and Mail is Canada’s foremost news media company, leading the national discussion and causing policy change through brave and independent journalism since 1844. With our award-winning coverage of business, politics and national affairs, The Globe and Mail newspaper reaches 6.2 million readers every week in our print or digital formats, and Report on Business magazine reaches 2.9 million readers in print and digital every issue. Our investment in innovative data science means that as the world continues to change, so does The Globe. The Globe and Mail is owned by Woodbridge, the investment arm of the Thomson family. 

About Globe Media Group

Globe Media Group is a media and marketing company that empowers advertisers with solutions and content to influence ambitious Canadians. As the advertising arm of The Globe and Mail, Globe Media Group’s offerings are end-to-end across multiple platforms, including digital, video, podcasts, app, newspaper and magazines, as well as custom content and special events. Globe Media Group provides unparalleled access to influential audiences within trusted, premium environments, reaching 20.5 million monthly unique visitors through Globe Alliance and CNN.com —a premium digital network of the world’s best news, business and lifestyle sites. Globe Media Group also connects advertisers to 2.6 million weekly readers of The Globe and Mail, Canada’s most trusted news source. Each day, The Globe engages Canadians with award-winning coverage and analysis of news, politics, business and lifestyle topics.  

For more information, please contact:

Janette Mannette

The Globe and Mail

jmannette@globeandmail.com

April 25 2024

The Globe and Mail Announces the 2024 Young Lions Canadian Competition Winners

Globe Media Group Cannes Lions, Highlight awards, cannes lions, cretivity, Digital, film, marketing, Media, Print, Young Lions

The Globe and Mail, the Official Festival Representative in Canada for the Cannes Lions International Festival of Creativity, is pleased to announce its gold-winning teams for the 2024 Canadian Young Lions Competition in the Print, Film, Digital, Marketers, and Media categories.

Modelled after the Cannes Global Young Lions Competition, entrants received a brief over the weekend of March 2 to March 4, 2024, and had to complete the challenge for their respective category within a 24- or 48-hour time period.

Each year the competition jury chairs select a non-profit organization as the subject of the competition briefs. This year the charity was Second Harvest, and the primary goal of each brief was to drive awareness and persuade people to fight/prevent food waste.

Second Harvest Background

Second Harvest was founded in April 1985 in Toronto. The organization began small, picking up surplus food in a hatchback from restaurants and grocery stores and distributing it across the city.

Today, Second Harvest is Canada’s largest food rescue organization and a global thought leader on perishable food redistribution. We operate at the intersection of hunger relief and environmental protection, tackling food loss and waste through food redistribution, research, awareness, and education, continually innovating and collaborating to ensure a more sustainable planet.

Second Harvest works with thousands of food businesses utilizing logistics and technology to reduce the amount of edible food going to waste, thereby diverting unnecessary greenhouse gases from entering the environment. This healthy surplus food is redirected to thousands of charities and non-profits across the country, providing millions of Canadians experiencing hunger access to the nourishment they need.

Competition submission entries were judged by an esteemed panel of industry leaders, led by returning jury chairs and Canadian Cannes Lions Advisory Board Members, Mary Maddever, EVP, Realscreen & strategy and Editorial Director, Brunico (Print, Film and Digital), Susan Irving, Chief Marketing Officer, Kruger Products Inc. (Marketers), and Cathy Collier, Chief Executive Officer, OMD Canada (Media).

Announced at the CMDC Media Summit on April 24th, 2024, the medal winners for the 2024 Canadian Young Lions competition are:

Print Category

Gold: LEMON.

Jordan Bloom, Junior Art Director, john st.
Benjamin Nusca, Art Director, john st.

Silver: DINING ON A DYING PLANET

Shalyse Mackay, Copywriter, Public Inc.
Ayaan Abdulle, Project Coordinator, Public Inc.

Bronze (tie): THE WASTE(LESS) BAG

Brigitte Pinsonneault, Copywriter, Rethink
Elizabeth Maheux, Art Director, Rethink

Bronze (tie): WASTED HARVEST

Sophia Storti, Copywriter, ZGM Modern Marketing Partners
Brooke Langmaid, Art Director, ZGM Modern Marketing Partners

Film Category

Gold: BREAK THIS RULE

Charles Côté, Copywriter, Rethink
Charles-Antoine Thériault, Freelance Director, Rethink

Silver: THE URGENT DELIVERY

Alexandre Pepin, Copywriter, LG2
Nicolas Robert, Executive Producer and Partner, Carton Rouge

Bronze: WHAT A WASTE

Mark Flanjak, Integrated Producer, Public Inc.
Dylan Pun, Freelance Director, Public Inc.

Digital Category

Gold: SPLIT FOR DIFFERENCE

Sammy Lo, Art Director, Courage Inc.
Emma Lorenzi, Copywriter, Courage Inc.

Silver: EXPIRY DATES

Kimberly Monitto, Copywriter, T&Pm
Laura Baldesarra, Intermediate Designer, T&Pm

Marketers Category

Gold: THE NO PICKLES PROJECT

Nick Carson, Partnership Marketing Manager, Brizi Inc.
Jenn Bailey, Marketing Specialist, McDonald’s Canada

Silver: GOOGLE LENS FOOD FILTER

Lydia Yoon, Associate Product Marketing Manager, Google
Veronica Vivero, Assistant Brand Manager – Above Core, Labatt Breweries of Canada

Bronze: CHILL SNACKS

Ava Gladman, Senior Marketing Manager, Molson Coors Beverage Company
Arielle Uwonkunda, Brand Manager – Strongbow, Molson Coors Beverage Company

Media Category, sponsored by Snap Inc.

Gold: BREAK THE MOLD

Gabriel Lafond, Media Strategist, Cossette Media
Alphée Lamothe, Media Strategist, Cossette Media

Silver: THE LARGEST FOOD SCAM IN CANADA

Éléonore Trahan, Group Supervisor, Touché!
Rosemarie St-Amand, Marketing Manager, Omnicom Media Group

Bronze: THE HUNGER GAMES FOR CHANGE

Catalina Nituleac, Media Manager, Havas Media
Shiwangi Singh, Search Specialist, Havas Media

View the winning work here!

All Shortlisted Teams

“We are thrilled to announce the 2024 Young Lions winners, a group of exceptionally talented individuals who embody the future of our industry,” said Andrew Saunders, President and CEO at The Globe and Mail and Chair of the Canadian Cannes Lions Advisory Board. “This competition serves as a launchpad for our industry’s rising stars, offering them a unique opportunity to showcase their talent on a global platform. Our remarkable 2023 achievements at the global Young Lions competition underscored Canada’s talent and potential – we’re excited to continue the momentum this year. The Globe’s commitment to supporting the marketing and advertising community in Canada remains steadfast, and we take pride in celebrating innovation and creativity year after year.”

“There is no shortage of exceptional talent and creativity in Canada and it’s energizing to see the effort, creativity and extreme level of passion that has gone into these submissions,” said Matt McGowan, General Manager, Canada at Snap Inc. “It’s an honour to partner with The Globe and Mail in support of the Young Lions Competitions to recognize and elevate the accomplishments of these candidates, but to also recognize a defining moment in the careers of what I would describe as the future of Canada’s creative industry.”

In addition to being crowned as Canada’s best, Gold winning teams also win a trip to Cannes, France, to attend the five-day Cannes Lions International Festival of Creativity from June 17 to 21, 2024, the largest gathering in the creative marketing community, where they will represent Canada in the Global Young Lions Competition, taking place during the festival week.

As the Official Canadian Representative for Cannes Lions and the Young Lions Competition Sponsor, The Globe and Mail awards a prize per Gold-winning team, which includes registration fees for the Global Young Lions Competition, delegate passes to the Cannes Lions Festival of Creativity, flights, and accommodation.

This year’s competition saw an increase of almost 10% in registrations, with 746 people signing up to compete, making up 372 competing teams across the five categories: Digital, Film, Print, Media, and Marketers – 71 teams for Print, 15 teams for Film, 69 teams for Digital, 36 team for Marketers, and 181 team for Media.

In 2023, Canadian Young Lions finalists competed against 228 teams from 70 countries on the global stage in Cannes, France, exceeding all expectations. Young Lions Marketers, Mike Miura and Ryan Grippo brought home Gold, while the Film team, Cory Hansen and Anthony Curran, won Silver. Two teams received shortlists: Thierry Lessard and Olivier Houle in Media, and Andronicus Wu and Jon Dawe in Digital.

Canada was one of three countries to win two awards at the global Young Lions competition. We also rank second globally in medals won in Young Lions history.

To view the profiles of this year’s competition jurors please visit https://globeandmailyounglions.ca/jury/.

For complete eligibility criteria and competition guidelines, refer to the Official Rules and Regulations.

About the Young Lions Competition

The Globe and Mail has been the official Canadian representative of the Cannes Lions International Festival of Creativity since 2005, hosting the Canadian Young Lions competitions since 2007.

Strategy Magazine, Association of Canadian Advertisers (ACA), The Canadian Media Directors’ Council (CMDC), and Snap Inc. also support the competitions as partners and sponsors of the Canadian Cannes Program.

Twitter: @CannesLionsCAN

Hashtag: #YoungLions2024

LinkedIn: Globe Media Group

For more information about this year’s Young Lions Competition, visit globeandmailyounglions.ca. To learn more about the Cannes Lions Program in Canada, visit globemediagroup.ca/cannes-lions/.

About The Cannes Lions International Festival of Creativity

About The Globe and Mail

About Globe Media Group

Globe Media Group is a media and marketing company that empowers advertisers with solutions and content to influence ambitious Canadians. As the advertising arm of The Globe and Mail, Globe Media Group’s offerings are end-to-end across multiple platforms, including digital, video, podcasts, app, newspaper and magazines, as well as custom content and special events. Globe Media Group provides unparalleled access to influential audiences within trusted, premium environments, reaching 21.5 million monthly unique visitors through Globe Alliance and CNN.com —a premium digital network of the world’s best news, business and lifestyle sites. Globe Media Group also connects advertisers to 2.7 million weekly readers of The Globe and Mail, Canada’s most trusted news source. Each day, The Globe engages Canadians with award-winning coverage and analysis of news, politics, business and lifestyle topics. 

For more information, please contact:

Marcin Zerek

Head of Trade Marketing

The Globe and Mail

437-518-6342    

mzerek@globeandmail.com

April 10 2024

Cannes Lions Awarding Jury 2024: Nine Canadian industry leaders named to prestigious Cannes juries

Globe Media Group Cannes Lions, Highlight

The Globe and Mail, Canada’s official representative for the Cannes Lions International Festival of Creativity, is pleased to announce the Canadian Cannes Lions awarding jurors for 2024.

The chosen jurors are industry leaders who will be reviewing and awarding the winning work during the 2024 festival taking place June 17-21. The shortlist jurors will be announced shortly.

Canada’s Awarding Jurors are:

Creative Commerce: Erin Kawalecki, Partner and Chief Creative Officer, Angry Butterfly
Creative Strategy: Rafik Belmesk, Chief Strategy Officer, Dentsu Creative
Direct: Shelley Brown, Chief Strategy Officer, FCB Canada
Film Craft: Andrea Ogunbadejo, VP, Managing Director – Production, Cossette
Health & Wellness: Marty Martinez, Chief Creative Officer, TANK Worldwide
Industry Craft: Stephanie Yung, Chief Design Officer, Zulu Alpha Kilo
Pharma: Jane Motz Hayes, Chief Creative and Design Officer, Havas Health & You, Global
Print & Publishing: Isabelle Allard-Gendron, Creative Director, Sid Lee
Audio & Radio: Mike Dubrick, Chief Creative Officer, Rethink

“We are incredibly proud to have such a diverse and accomplished group of Canadian industry leaders representing Canada in the Cannes Lions jury room,” says Andrew Saunders, President and CEO at The Globe and Mail and Chair of the Canadian Cannes Lions Advisory Board. “Their collective expertise and insight will undoubtedly contribute to recognizing and celebrating the best in creativity and innovation from around the world.”

The Globe and Mail has been the official Canadian representative of the Cannes Lions International Festival of Creativity since 2005, hosting the Canadian Young Lions competitions since 2007 and the Marketers competition since 2012.

Strategy Magazine, the Association of Canadian Advertisers (ACA), and the Canadian Media Directors’ Council (CMDC) also support the competitions as partners of the Canadian Cannes Program.

Twitter: @CannesLionsCAN

Official Canadian Cannes Lions Program Page

About the Cannes Lions International Festival of Creativity

About The Globe and Mail

About Globe Media Group

Globe Media Group is a media and marketing company that empowers advertisers with solutions and content to influence ambitious Canadians. As the advertising arm of The Globe and Mail, Globe Media Group’s offerings are end-to-end across multiple platforms, including digital, video, podcasts, app, newspaper and magazines, as well as custom content and special events. Globe Media Group provides unparalleled access to influential audiences within trusted, premium environments, reaching 21.5 million monthly unique visitors through Globe Alliance and CNN.com —a premium digital network of the world’s best news, business and lifestyle sites. Globe Media Group also connects advertisers to 2.7 million weekly readers of The Globe and Mail, Canada’s most trusted news source. Each day, The Globe engages Canadians with award-winning coverage and analysis of news, politics, business and lifestyle topics.  

For more information, please contact:

Janette Mannette

The Globe and Mail

jmannette@globeandmail.com

April 9 2024

The 2024 Young Lions Canadian Competition Announces the Top 5 Teams in Media and Marketers

Globe Media Group Cannes Lions, Highlight Cannes, cannes lions, marketing, Media, Young Lions

Marketers and Media Top 5 teams pictured (top row, from left): Tristan Ruffo St-Amour, Arielle Uwonkunda, Shiwangi Singh, David Santiago Rondon, Éléonore Trahan, Lydia Yoon, Ingrid Castro, Veronica Vivero, Kelsey De Melo, Mateo Molinaro, Jordyn Posluns, Carter Gibbins, Catalina Nituleac, Jenn Bailey, Ava Gladman, Gabriel Lafond, Rosemarie St-Amand, Abigail Rigonan, Nick Carson, Alphée Lamothe

The Globe and Mail, the Official Festival Representative in Canada for the Cannes Lions International Festival of Creativity, is pleased to announce the shortlisted teams for the 2024 Canadian Young Lions Competition.

Modelled after the Cannes Global Young Lions Competition, entrants received a brief and had to complete the challenge for their respective category within a 24-hour or 48-hour period. Each year the competition jury chairs select a non-profit organization as the subject of the competition briefs. This year the charity was, Second Harvest and the primary goal of each brief was to drive awareness and persuade people to fight/prevent food waste.

Second Harvest, founded in April 1985 in Toronto, started by collecting surplus food from local eateries and distributing it across the city. Today, it’s Canada’s largest food rescue organization, renowned globally for its work on perishable food redistribution. Operating at the intersection of hunger relief and environmental protection, Second Harvest addresses food loss and waste through redistribution, research, and education.

By collaborating with thousands of food businesses and leveraging logistics and technology, Second Harvest diverts edible food from going to waste, reducing greenhouse gas emissions. This surplus food is redirected to charities and non-profits across the country, providing essential nourishment to millions of Canadians in need.

Marketers Category

Teams in the Marketers category were given 24 hours to create a big idea (product, service, promotion, campaign) that represents the organization/brand they work for and answers Second Harvest’s brief in their mission to drive awareness and persuade people to fight/prevent food waste. Submissions were judged by panel of industry leaders, led by jury chair and member of the Canadian Cannes Lions Advisory Board, Susan Irving, Chief Marketing Officer, Kruger Products Inc.

In no particular order, the semi-finalists in the Marketers category are:

DYNA MC’S
- Abigail Rigonan, National Marketing Specialist, McDonald’s Canada
- Jordyn Posluns, National Marketing Consultant, McDonald’s Canada
GOOGLE LENS FOOD FILTER
- Lydia Yoon, Associate Product Marketing Manager, Google
- Veronica Vivero, Assistant Brand Manager – Above Core, Labatt Breweries of Canada
THE NO PICKLES PROJECT
- Nick Carson, Partnership Marketing Manager, Brizi Inc.
- Jenn Bailey, Marketing Specialist, McDonald’s Canada
KERNEL CLASSICS
- Tristan Ruffo St-Amour, Coordinator, Global Partnership Marketing, Maple Leaf Sports & Entertainment
- Mateo Molinaro, Strategist, Commercial Strategy & Commercial Group, Maple Leaf Sports & Entertainment
CHILL SNACKS
- Ava Gladman, Senior Marketing Manager, Molson Coors Beverage Company
- Arielle Uwonkunda, Brand Manager – Strongbow, Molson Coors Beverage Company

Media Category

Competitors in the Media category were given 24 hours to develop a media strategy to drive awareness and persuade people to fight/prevent food waste. Entries in the Media category were judged by a 15-member jury, led by jury chair and member of the Canadian Cannes Lions Advisory Board, Cathy Collier, Chief Executive Officer, OMD Canada. New for this year, the Media category is sponsored by Snap Inc.

In no particular order, the semi-finalists in the Media category are:

THE LARGEST FOOD SCAM IN CANADA
- Éléonore Trahan, Group Supervisor, Touché!
- Rosemarie St-Amand, Marketing Manager, Omnicom Media Group
THE HUNGER GAMES FOR CHANGE
- Catalina Nituleac, Media Manager, Havas Media
- Shiwangi Singh, Search Specialist, Havas Media
BREAK THE MOLD
- Gabriel Lafond, Media Strategist, Cossette Media
- Alphée Lamothe, Media Strategist, Cossette Media
THE NAKED BIN
- Ingrid Andrade Castro, Senior Project Manager, Media Experts
- David Santiago Rondon, Coordinator, Investment, Media Experts
BUY UGLY
- Kelsey De Melo, Manager, Weber Shandwick
- Carter Gibbins, Manager, Weber Shandwick

These Top 5 teams in Marketers and Media now move on to a second round of judging and will present their case live to the jury at The Globe and Mail Centre in Toronto, on April 15 and April 16. Winners will be announced on April 24^th.

Over the course of the next few weeks, the juries will deliberate and determine the Gold-winning teams, as well as silver and bronze placing teams (in Film and Print), which will be revealed live on April 24th, at the CMDC Media Summit at the Design Exchange in Toronto.

As the Official Canadian Representative for Cannes Lions and the Young Lions Competition Sponsor, The Globe and Mail awards a prize per Gold-winning team, which includes registration fees for the Global Young Lions Competition, delegate passes to the Cannes Lions Festival of Creativity, flights and accommodation.

This year’s competition saw an increase of almost 10% in registrations, with 746 people signing up to compete, making up 371 competing teams across the five categories: Digital, Film, Print, Media, and Marketers – 37 teams for Marketers,180 teams for Media, 70 teams for Print, 15 teams for Film, and 69 teams for Digital.

To view the profiles of this year’s competition jurors please visit the competition jury page.

For complete eligibility criteria and competition guidelines, refer to the Official Rules and Regulations.

About the Young Lions Competition

Strategy Magazine, Association of Canadian Advertisers (ACA) and The Canadian Media Directors’ Council (CMDC), support the competition as Canadian program partners.

Snap Inc. is a sponsor of the 2024 Media category.

Twitter: @CannesLionsCAN

Hashtag: #YoungLions2024

For more information about this year’s Young Lions Competition, visit globeandmailyounglions.ca. To learn more about The Cannes Lions Program in Canada, visit globemediagroup.ca/cannes-lions/.

About The Cannes Lions International Festival of Creativity

About The Globe and Mail

For more information, please contact:

Marcin Zerek

Head of Trade Marketing

The Globe and Mail

437-518-6342

mzerek@globeandmail.com

April 9 2024

The 2024 Young Lions Canadian Competition Announces the Creative Categories Shortlisted Teams

Globe Media Group Cannes Lions, Highlight awards, cannes lions, Young Lions

Creative categories teams pictured (top row, from left): Benjamin Nusca, Elizabeth Maheux, Charles Côté, Kimberly Monitto, Brigitte Pinsonneault, Shalyse Mackay, Laura Baldesarra, Brooke Langmaid, Alexandre Pepin, Sammy Lo, Nicolas Robert, Dylan Pun and Mark Flanjak, Ayaan Abdulle, Jordan Bloom, Charles-Antoine Thériault, Sophia Storti, Emma Lorenzi

The Globe and Mail, the Official Festival Representative in Canada for the Cannes Lions International Festival of Creativity, is pleased to announce the shortlisted teams for the 2024 Canadian Young Lions Competition.

Second Harvest, founded in April 1985 in Toronto, started by collecting surplus food from local eateries and distributing it across the city. Today, it’s Canada’s largest food rescue organization, renowned globally for its work on perishable food redistribution. Operating at the intersection of hunger relief and environmental protection, Second Harvest addresses food loss and waste through redistribution, research, and education.

The creative categories, Print, Film and Digital, were judged by two separate juries, each comprised of 16 industry leaders spanning various backgrounds within the advertising and creative sectors, led by returning jury chair and member of the Canadian Cannes Lions Advisory Board, Mary Maddever (Brunico Communications).

Print Category

Competitors in Print were given 24 hours to develop a print ad to drive awareness and persuade people to fight/prevent food waste.

In no particular order, the semi-finalists in the Print category are:

DINING ON A DYING PLANT
- Shalyse Mackay, Copywriter, Public Inc.
- Ayaan Abdulle, Project Coordinator, Public Inc.
THE WASTE(LESS) BAG

Brigitte Pinsonneault, Copywriter, Rethink
Elizabeth Maheux, Art Director, Rethink

LEMON.
- Jordan Bloom, Junior Art Director, john st.
- Benjamin Nusca, Art Director, john st.
WASTED HARVEST
- Sophia Storti, Copywriter, ZGM Modern Marketing Partners
- Brooke Langmaid, Art Director, ZGM Modern Marketing Partners

Film Category

Competitors in Film were given 48 hours to develop a 60-second commercial to drive awareness and persuade people to fight/prevent food waste.

In no particular order, the semi-finalists in the Film category are:

WHAT A WASTE
- Mark Flanjak, Integrated Producer, Public Inc.
- Dylan Pun, Freelance Director, Public Inc.
BREAK THIS RULE
- Charles Côté, Copywriter, Rethink
- Charles-Antoine Thériault, Freelance Director, Rethink
THE URGENT DELIVERY
- Alexandre Pepin, Copywriter, lg2
- Nicolas Robert, Executive Producer and Partner, Carton Rouge

Digital Category

Competitors in Digital were given 24 hours to develop a digital campaign that drives awareness and persuade people to fight/prevent food waste.

In no particular order, the semi-finalists in the Digital category are:

EXPIRY DATES
- Kimberly Monitto, Copywriter, T&Pm
- Laura Baldesarra, Intermediate Designer, T&Pm
SPLIT FOR DIFFERENCE
- Sammy Lo, Art Director, Courage Inc.
- Emma Lorenzi, Copywriter, Courage Inc.

Over the course of the next two weeks, the juries will deliberate and determine the Gold-winning teams, as well as silver and bronze placing teams (in Film and Print), which will be revealed live on April 24th, at the CMDC Media Summit at the Design Exchange in Toronto.

To view the profiles of this year’s competition jurors please visit, the competition jury page.

For complete eligibility criteria and competition guidelines, refer to the Official Rules and Regulations.

About the Young Lions Competition

Strategy Magazine, Association of Canadian Advertisers (ACA) and The Canadian Media Directors’ Council (CMDC), support the competition as Canadian program partners.

Snap Inc. is a sponsor of the 2024 Media category.

Twitter: @CannesLionsCAN

Hashtag: #YoungLions2024

For more information about this year’s Young Lions Competition, visit globeandmailyounglions.ca. To learn more about The Cannes Lions Program in Canada, visit globemediagroup.ca/cannes-lions/.

About The Cannes Lions International Festival of Creativity

About The Globe and Mail

For more information, please contact:

Marcin Zerek

Head of Trade Marketing

The Globe and Mail

437-518-6342

mzerek@globeandmail.com

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The Globe and Mail, Canada’s official representative for the Cannes Lions International Festival of Creativity, is pleased to announce the Canadian Cannes Lions awarding jurors for 2024.

The chosen jurors are industry leaders who will be reviewing and awarding the winning work during the 2024 festival taking place June 17-21. The shortlist jurors will be announced shortly.

The Globe and Mail, the Official Festival Representative in Canada for the Cannes Lions International Festival of Creativity, is pleased to announce the shortlisted teams for the 2024 Canadian Young Lions Competition.