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159%

traffic increase when there is a major event politically, financially or culturally

Source: Globe Internal data, Average daily lift for 11 major stories between Aug 2022 and Aug 2023


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32%

more likely to attract Under-45s with a HHI of $200k+

Source: Vividata SCC Spring 2023, National, Adults 18+, Globe weekly readers (print/digital)

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Upcoming Automotive opportunities

Case Study

MINI

THE TASK

Drive awareness and consideration of the MINI Electric Vehicle (EV) lineup by inspiring and influencing environmentally conscious auto intenders to purchase a MINI EV by showcasing how the vehicle fits into their current and future-state lifestyle

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