CASE STUDY
Mailchimp: Full-funnel strategy elevates brand favourability
Amidst a competitive digital marketing landscape, Mailchimp needed to stand out and strengthen its brand identity.
Results
Mailchimp’s association with the Better For It podcast elevated the brands favourability among listeners, including those identified as marketers. The Podcast was also honoured with a U.S. SABEW award. Praised for illuminating the challenges and triumphs of notable Canadian entrepreneurs.
3.5%
increased consideration, showing stronger customer interest
2.3%
rise in awareness, expanding brand recognition
3.1%
higher preference for Mailchimp’s services
1.9%
growth in action intent, signaling a higher likelihood of customer engagement
Source: Brand Metrics report, Signal Hill Podcast Study August 2023
Challenge
Enhance Mailchimp’s visibility and influence in consideration, awareness, preference, and action intent through a multi-platform marketing strategy.
Strategy
Implement a full-funnel campaign to navigate customers through the buying stages using educational and promotional content.
Multi-platform engagement: Utilized digital, audio, and print platforms to maximize reach and impact across all targeted brand metrics.
Explore the
campaign
