Drive to success.
Reach Canada’s ambitious automotive consumers.
Increase your sales with confidence. The Globe provides the insights Canadians need to navigate the road ahead. We are your ideal connection to the influence-making consumers shaping the country’s future.
The Globe reaches nearly 1 in 4 Canadians planning to buy EVs
PRINT / DIGITAL READERS
24%
reach of Canadians who plan to buy/lease an EV in the next 12 months
Source: Vividata SCC Spring 2024, National, Adults 18+, Globe Weekly Print/Digital.
48%
of Alliance visitors prefer to buy/drive brand new cars
Source: Comscore Plan Metrix Multi-Platform, March 2024, A18+, National,
29%
of Alliance visitors prefer driving a luxury vehicle
Source: Comscore Plan Metrix Multi-Platform, March 2024, A18+, National,
Turnkey marketing opportunities that matter.
Gain targeted access to your ideal audiences with The Globe’s engaging editorial and advertorial features, series, and reports.
We provide a range of formats to reach and exceed your objectives with, flexible pricing options, contextual alignment and world-class editorials.
Upcoming Automotive opportunities
Electric Vehicles Report
NationalWith a focus on sustainability, innovation, and consumer accessibility, the report will serve as a comprehensive guide for those considering the switch to electric vehicles.
Thursday, January 2
January 16, 2025
February 6, 2025
Canadian International Auto Show
MetroThis consumer-focused report will feature the latest buzz-worthy cars and trends, as well as tips on how attendees can make the most out of their visit to the Auto Show. […]
Friday, January 10
January 24, 2025
February 14, 2025
Report on Business magazine – March issue
NationalTuesday, January 21
January 23, 2025
February 22, 2025
Case Study
MINI
The Globe partnered with The Decibel to drive awareness and consideration of the MINI Electric Vehicle lineup. We created The Future is Electric, a podcast series targeting today’s and tomorrow’s business leaders.
We also delivered a 6-part series on electric vehicles designed to demonstrate the features and benefits of electric vehicle ownership to Globe readers still on the fence about EVs.
