#1 reach to business decision makers
Our audience is responsible for over $82+ billion of purchase influence 2
#1 reach to high-income households
We are 36% more likely to attract affluent Canadians with an HHI of $200k+ 2
#1 reach to high net-worth Canadians
Our audience has over $872 billion in investable assets 2
1. Overall monthly reach figure derived from Globe calculations to factor-out duplication. Vividata SCC Spring 2024, A18+,
Print: Vividata SCC Fall 2023 Monthly Reach/Frequency, Digital: Comscore Media Metrix Multi-Platform, Jan-Mar 2024 (Q1) Average, A18+
2. Vividata SCC Spring 2024, A18+, Globe weekly print/digital readers
87%
traffic increase when there is a major event politically, financially or culturally
Source: Globe Internal data, Average daily lift for the the top 10 days, Aug 2023 – July 2024.
91%
of subscribers agree that The Globe and Mail is a trustworthy source of information
Source: Globe/Ipsos research study, 2022,
% of Globe and Mail subscribers
30%
more likely to attract Under-45s with a HHI of $200k+
Source: Vividata SCC Spring 2024, A18+, Globe weekly print/digital readers
REACH menu stat
We reach over 63% of Canadians across our platforms
Reach that matters
We engage with 20 million ambitious Canadians every month across our network. Be where important conversations are happening.
Source: Overall monthly reach figure derived from Globe calculations to factor-out duplication. Vividata SCC Fall 2023, A18+, Print: Vividata SCC Fall 2023 Monthly Reach/Frequency, Digital: Comscore Media Metrix Multi-Platform, Apr-Jun (Q2) 2023 Average, A18+
The #1 Canadian national newspaper site
GLOBE DIGITAL
The Globe and Mail reaches close to 7 million Canadians online (20% reach)
Source: Comscore Media Metrix Multi-Platform, Jul-Sep 2023 (Q3) Average
Globe Alliance reaches 2 in 3 business decisions makers
THE LEADERS OF TODAY
AND TOMORROW
66%
reach of business decision-makers across Globe Alliance sites
Source: Comscore Plan Metrix Multi-Platform, September 2023, A18+
73%
reach of C-suite executives across Globe Alliance sites
Source: Comscore Plan Metrix Multi-Platform, September 2023, A18+
64%
reach of small business owners across Globe Alliance sites
Source: Comscore Plan Metrix Multi-Platform, September 2023, A18+
Report on Business magazine is the trusted source for business leaders and ambitious Canadians making a difference.
With a monthly readership of 2.7 million across print / digital, Report on Business is the premier magazine for leaders across industries, corporations, start-ups, and small businesses. Connect with the Canadian leaders and the next generation driving the economy forward.
2.7M
High Value Readers
Print/Digital
Senior Managers/
Owners
2.3x more likely to be
senior-level executives
Decision
Makers
2.4x more likely to be
business decision makers
Source: Vividata SCC Fall 2023, Adults 18+, ROB Magazine print/digital readers
Premium
readership
Delivered to 215,000 home subscribers
across Canada
Higher
incomes
42% higher incomes than average Canadians
2.8x more likely to have HHI of $200K+
Luxury
consumers
Our readers are 21% more likely to pay extra
for quality goods
Active
car buyers
Our readers are 13% more likely to plan
on purchasing a vehicle (next 12 months)
Source: Vividata SCC Fall 2023, National, A18+, Globe Mon-Fri print readers who obtained the last issue via paid subscription (household)
The Globe reaches nearly 1 in 3 Canadians planning to buy EVs
PRINT / DIGITAL READERS
28%
reach of Canadians who plan to buy/lease an EV in the next 12 months
Source: Vividata SCC Fall 2023, National, Adults 18+, Globe Weekly Print/Digital.
47%
of Alliance visitors prefer to buy/drive brand new cars
Source: Comscore Plan Metrix Multi-Platform, September 2023, A18+, National,
30%
of Alliance visitors prefer driving a luxury vehicle
Source: Comscore Plan Metrix Multi-Platform, September 2023, A18+, National,
Globe Alliance reaches 2 in 3 business decisions makers
THE LEADERS OF TODAY
AND TOMORROW
66%
reach of business decision-makers across Globe Alliance sites
Source: Comscore Plan Metrix Multi-Platform, September 2023, A18+
73%
reach of C-suite executives across Globe Alliance sites
Source: Comscore Plan Metrix Multi-Platform, September 2023, A18+
64%
reach of small business owners across Globe Alliance sites
Source: Comscore Plan Metrix Multi-Platform, September 2023, A18+
Extend your reach of education prospects with Globe Alliance
% REACH OF DIGITAL POPULATION
58%
reach of parents with children aged 12 – 17 across Globe Alliance sites
Source: Comscore Plan Metrix Multi-Platform, National, A18+, September 2023.
57%
reach of current students across Globe Alliance sites
Source: Comscore Plan Metrix Multi-Platform, National, A18+, September 2023.
64%
reach of donors to alumni/educational institutions across Globe Alliance sites
Source: Comscore Plan Metrix Multi-Platform, National, A18+, September 2023.
The Globe connects you to an affluent audience of investors
PRINT AND DIGITAL READERS
33%
more likely to be active DIY investors – past 6 months
Source: Vividata SCC Fall 2023, National, Adults 18+, Globe Weekly Print/Digital
71%
more likely to make 10+ trades/month
Source: Vividata SCC Fall 2023, National, Adults 18+, Globe Weekly Print/Digital
17%
more likely to have investable assets of $1M+
Source: Vividata SCC Fall 2023, National, Adults 18+, Globe Weekly Print/Digital
Target philanthropists with The Globe
PRINT AND DIGITAL READERS
24%
donated to Hospital foundations
Source: Vividata SCC Fall 2023, National, 18+, Globe Print/Digital Weekly, based on donations to Canadian Organizations/Foundations.
35%
more likely to plan on increasing the amount they donate in the next 12 mos.
Source: Vividata SCC Fall 2023, National, 18+, Globe Print/Digital Weekly, based on donations to Canadian Organizations/Foundations.
Reach fashion mavens with
The Globe
PRINT AND DIGITAL READERS
70%
more likely to have spent $1000+ shopping for jewellery in the past year
Source: Vividata SCC Fall 2023, National, A18+, Globe Print/Digital Weekly
42%
more likely to have purchased a watch in the past year
Source: Vividata SCC Fall 2023, National, A18+, Globe Print/Digital Weekly
30%
more likely to look for designer labels when shopping for clothes
Source: Vividata SCC Fall 2023, National, A18+, Globe Print/Digital Weekly
The Globe connects you to a targeted audience of real estate enthusiasts
PRINT AND DIGITAL READERS
27%
more likely to plan on buying/selling a home in the next 12 months
Source: Vividata SCC Fall 2023, National, Adults 18+, Globe Weekly Print/Digital
88%
more likely to own homes valued at $2M+
Source: Vividata SCC Fall 2023, National, Adults 18+, Globe Weekly Print/Digital
54%
more likely to attract under-45s with HHI $200K+
Source: Vividata SCC Fall 2023, National, Adults 18+, Globe Weekly Print/Digital
Reach 3.5M travel intenders
with The Globe
GLOBE PRINT AND DIGITAL READERS
68%
more likely to take ski vacations
Source: Vividata SCC Fall 2023, National, A18+, Globe Print/Digital Weekly
30%
more likely to have taken a family vacation with children/past 12 months
Source: Vividata SCC Fall 2023, National, A18+, Globe Print/Digital Weekly
15%
more likely to have taken 3-5 vacations within Canada/past 12 months
Source: Vividata SCC Fall 2023, National, A18+, Globe Print/Digital Weekly
