Be where important conversations have impact
ACCESS 18.6 MILLION CANADIANS ACROSS OUR PLATFORMS 1
#1 reach to business decision makers
Our audience is responsible for over $100 billion of purchase influence 2
#1 reach to high-income households
We are 49% more likely to attract affluent Canadians with an HHI of $200k+ 2
#1 reach to high net-worth Canadians
Our audience has over $1 trillion in investable assets 2
- Source: Overall monthly reach figure derived from internal calculations to factor-out Population is based on Vividata Fall 2025, Adults 18+ Print: Vividata Fall 2025 Monthly Reach/Frequency; Digital: Comscore Media Metrix Multi-Platform, Jul-Sep 2025 (Q3) Average, Adults 18+
- Vividata SCC Fall 2025, A18+, Globe weekly print/digital readers
57%
of Globe readers noticed an ad in a printed newspaper or newspaper website/app in the past week
Source: Vividata SCC Fall 2025, A18+, Globe weekly print/digital readers
56%
of Canadians trust The Globe and Mail for news – more than any other national newspaper
Source: Reuters Institute Digital News Report 2025
65%
more likely to attract Under-45s with a HHI of $200k+
Source: Vividata SCC Fall 2025, A18+, Globe weekly print/digital readers
REACH menu stat
We reach over 66% of Canadians across our platforms
Reach that matters
We engage with 18.6 million ambitious Canadians every month across our network. Be where important conversations are happening.
Source: Overall monthly reach figure derived from Globe calculations to factor-out duplication. Vividata SCC Fall 2025, A18+, Print: Vividata SCC Fall 2025 Monthly Reach/Frequency, Digital: Comscore Media Metrix Multi-Platform, Jul-Sep 2025 (Q3) Average, A18+
Tap into the power of Globe Alliance.
Globe Alliance is The Globe and Mail’s premium digital media network – giving brands exclusive access to advertising inventory across Canada’s most trusted and influential news, business, and lifestyle sites. We bring together world-class publishers like CNN, The Guardian, and The Wall Street Journal into one powerful, brand-safe network – connecting your brand to the right audiences, in the right contexts, at unmatched scale.
With a single buy, Globe Alliance gives you access to 18.6 million Canadians, all managed through one partner: Globe Media Group.
Source: Comscore Media Metrix Multi-Platform, Desktop and Mobile, Jul-Sept (Q3) 2025 Average, A18+.
The #1 Canadian national newspaper site
GLOBE DIGITAL
The Globe and Mail reaches close to 7.1 million Canadians online (202% reach)
Source: Comscore Media Metrix Multi-Platform, Jul-Sep 2025 (Q3) Average
Globe Alliance reaches 3 in 5 business decisions makers
THE LEADERS OF TODAY
AND TOMORROW
63%
reach of business decision-makers across Globe Alliance sites
Source: Comscore Plan Metrix Multi-Platform, June 2025, A18+
67%
reach of MOPEs across Globe Alliance sites
Source: Comscore Plan Metrix Multi-Platform, June 2025, A18+
69%
reach of senior managers/owners across Globe Alliance sites
Source: Comscore Plan Metrix Multi-Platform, June 2025, A18+
Report on Business magazine is the trusted source for business leaders and ambitious Canadians making a difference.
With a monthly readership of 2.9 million across print / digital, Report on Business is the premier magazine for leaders across industries, corporations, start-ups, and small businesses. Connect with the Canadian leaders and the next generation driving the economy forward.
2.9M
High Value Readers
Print/Digital
C-Suite
2.2X more likely to be
C-Suite executives
Decision
Makers
91% more likely to be
business decision makers
Source: Vividata SCC Fall 2025, Adults 18+, ROB Magazine print/digital readers
Premium
readership
836,000 (Avg. Issue Print Readership)
Higher
incomes
69% more likely to have a HHI of $200K+
74% more likely to have a PI of $100K+
Luxury
consumers
Our readers are 2.2x more likely to enjoy living a lifestyle that impresses others
Active
car buyers
Our readers are 90% more likely to plan on purchasing a vehicle (next 12 months)
Source: Source: Vividata SCC Fall 2025, National, A18+. The Globe and Mail Style Magazine average issue readership.
The Globe reaches nearly 1 in 3 Canadians planning to buy EVs
PRINT / DIGITAL READERS
29%
reach of Canadians who plan to buy/lease an EV in the next 12 months
Source: Vividata SCC Fall 2025, National, Adults 18+, Globe Weekly Print/Digital.
42%
of Alliance visitors prefer to buy/drive brand new cars
Source: Comscore Plan Metrix Multi-Platform, September 2025, A18+, National,
30%
of Alliance visitors prefer driving a luxury vehicle
Source: Comscore Plan Metrix Multi-Platform, September 2025, A18+, National,
Globe Alliance reaches 3 in 5 business decisions makers
THE LEADERS OF TODAY
AND TOMORROW
63%
reach of business decision-makers across Globe Alliance sites
Source: Comscore Plan Metrix Multi-Platform, June 2025, A18+
67%
reach of MOPEs across Globe Alliance sites
Source: Comscore Plan Metrix Multi-Platform, June 2025, A18+
69%
reach of senior managers/owners across Globe Alliance sites
Source: Comscore Plan Metrix Multi-Platform, June 2025, A18+
Extend your reach of education prospects with Globe Alliance
% REACH OF DIGITAL POPULATION
73%
reach of parents with children aged 12 – 17 across Globe Alliance sites
Source: Comscore Plan Metrix Multi-Platform, National, A18+, June 2025.
68%
reach of those with a bachelor’s degree or higher across Globe Alliance sites
Source: Comscore Plan Metrix Multi-Platform, National, A18+, June 2025.
74%
reach of donors to alumni/educational institutions across Globe Alliance sites
Source: Comscore Plan Metrix Multi-Platform, National, A18+, June 2025.
The Globe connects you to an affluent audience of investors
PRINT AND DIGITAL READERS
30%
more likely to have investable assets of $500K+
Source: Vividata SCC Fall 2025, National, Adults 18+, Globe Weekly Print/Digital
53%
more likely to make 10+ trades/month
Source: Vividata SCC Fall 2025, National, Adults 18+, Globe Weekly Print/Digital
49%
more likely to have HHI of $200K+
Source: Vividata SCC Fall 2025, National, Adults 18+, Globe Weekly Print/Digital
Target philanthropists with The Globe
PRINT AND DIGITAL READERS
36%
more likely to have purchased a ticket for a charity lottery/past 12 mos.
Source: Vividata SCC Fall 2025, National, A18+, Globe Print/Digital Weekly.
48%
more likely to plan on increasing the amount they donate in the next 12 mos.
Source: Vividata SCC Fall 2025, National, 18+, Globe Print/Digital Weekly, based on donations to Canadian Organizations/Foundations.
Reach fashion mavens with
The Globe
PRINT AND DIGITAL READERS
43%
more likely to keep up with the current fashion trends
Source: Vividata SCC Fall 2025, National, A18+, Globe Print/Digital Weekly
56%
more likely to have purchased a watch in the past year
Source: Vividata SCC Fall 2025, National, A18+, Globe Print/Digital Weekly
49%
more likely to look for designer labels when shopping for clothes
Source: Vividata SCC Fall 2025, National, A18+, Globe Print/Digital Weekly
The Globe connects you to a targeted audience of real estate enthusiasts
PRINT AND DIGITAL READERS
40%
more likely to plan on buying/selling a home in the next 12 months
Source: Vividata SCC Fall 2025, National, Adults 18+, Globe Weekly Print/Digital
64%
more likely to own investment properties
Source: Vividata SCC Fall 2025, National, Adults 18+, Globe Weekly Print/Digital
65%
more likely to attract under-45s with HHI $200K+
Source: Vividata SCC Fall 2025, National, Adults 18+, Globe Weekly Print/Digital
Reach 3.9M travel intenders
with The Globe
GLOBE PRINT AND DIGITAL READERS
65%
more likely to have taken 3+ domestic trips/past 12 months
Source: Vividata SCC Fall 2025, National, A18+, Globe Print/Digital Weekly
34%
more likely to stay in luxury hotels
Source: Vividata SCC Fall 2025, National, A18+, Globe Print/Digital Weekly
24%
more likely to take ski vacations
Source: Vividata SCC Fall 2025, National, A18+, Globe Print/Digital Weekly
