The data engine that powers audience targeting and drives insights for marketing solutions.
A sought-after audience that is loyal and engaged in our content.
INFLUENCE WHERE IT MATTERS
Our audience has over $90 billion of purchasing influence. They are engaged with our brand and turn to us for guidance in their decision-making.
DEEP DATA ON A HARD-TO-REACH AUDIENCE
Our rich history informs our innovative approach as the go-to source of news and content for millions of influential Canadians.
Insights that get personal
Our reputation instills trust in Canadians to share their data with us, enabling us to gather unique demographic, behavioural, and personal information.
The deep trust we have with our audience results in extensive and credible 1st party data.
Exclusive data for exclusive results
Our data is only found through us. This gives you a distinct advantage with access to proprietary insights and impactful outcomes.
Multi-sourced data for maximum impact
We enrich our unique 1st party data pool with sophisticated partners like Prizm for an even deeper audience understanding and improved results.
We enhance our world-class change-making journalism with award-winning AI-powered analytics.
Know what engaged Canadians want now and tomorrow
Our AI-powered content gives us the intelligence on what resonates with readers so that our newsroom and content studio can optimize storytelling and make future predictions. This helps us to identify the ideal environments to align or to integrate your brand.
Actionable insights that scale your audience on The Globe network and beyond.
Find your highest-performing audience with confidence
Our proprietary intelligence tools allow us to understand your audience’s customer journey in a way that enables addressable insights and powers success for active and future campaigns.
CASE STUDY – VIA RAIL
2.5X
more cost-effective reach
VIA Rail wanted to improve their approach to digital advertising by using their 1st-party data (current and former customers).
The Globe Insiders are our engaged community of 3,500 readers actively participating in targeted research initiatives.
