Cannes Lions: The International Festival of Creativity is roaring back in 2022. While the Festival is not until June, it’s time for the industry to start to prepare and make their submissions.
New Lions for 2022
New year, new Lions. Below is a recap of the new and refreshed Cannes Lions awards for 2022 from the Festival site.
Creative B2B Lions
The Creative B2B Lions celebrate game-changing creativity and effectiveness in work for products and services that are purchased by professionals on behaviour of businesses. Entries will need to demonstrate a blend of short-term tactics and long-term brand building strategies that connect with customers, improve brand health and ultimately drive growth.
Creative Commerce Lions
The Creative Commerce Lions evolved from the Creative eCommerce Lions, celebrate the innovative and creative approach to online and offline commerce, payment solutions and transactional journeys. Entries will need to demonstrate how innovation and optimisation at any point of the end to end customer journey led to increased consumer engagement and commercial success.
Refresh to the Media Lions
The Media Lions have also been refreshed for 2022, to ensure the Award accurately reflects the current Media industry, and recognises the breadth of work that media agencies and specialists are engaging in. The Media Lions description has been updated to ensure that the work being celebrated is specifically creative media ideas, the weightings of the judging criteria have been altered to place more of an emphasis on the media craft areas: Media Strategy & Targeting and Media Execution.
Visit the Cannes Lions site for Awards FAQs and entry kit https://www.canneslions.com/support/awards-support/awards-faqs
Submission Deadlines
Entries officially opened on January 20th. Below is a snapshot of the key submission dates and fee deadlines.
Entries open: January 20, 2022
First late fee applies: After March 10, 2022
Second late fee applies: After March 24, 2022
Third late fee applies: After April 7, 2022
Final deadline: April 14, 2022
If you are concerned you won’t meet the April 14, 2022 deadline, please reach out to Cannes Lions directly here https://www.canneslions.com/about/contact-us.
For the 2020/2021 Festival years, Canada submitted 907 Lions and won a record breaking 52. We are looking forward to continuing this momentum with a great showing from Canada again this year.
