Xavier Blais, Rethink

Xavier is a Partner and Executive Creative Director at Rethink, a fiercely independent creative agency with offices in Montréal, Toronto, New York and Vancouver. 
 
He joined in 2015 and helped establish Rethink’s Montreal office, quickly rising to Executive Creative Director and becoming the one of youngest Partners in the agency’s history. Xavier consistently helps create famous, fun, smart-yet-dumb campaigns for global brands like Molson Coors, IKEA and Kraft Heinz to name a few. In 2024, Rethink was named Independent Agency of the Year and Indie Network of the Year at Cannes Lions and Xavier topped both the Lions Talent Report and The One Show Creative Rankings. 
 
His work was featured in just about every mainstream news outlet on Earth, won Gold or Grand Prix at every major award show and was exhibited at the Montreal Museum of Fine Arts. His latest work is probably currently featured on his mom’s iPhone lockscreen.