Be where important conversations have impact
ACCESS 22+ MILLION CANADIANS ACROSS OUR PLATFORMS 1
#1 reach to business decision makers
Our audience is responsible for over $100 billion of purchase influence 2
#1 reach to high-income households
We are 51% more likely to attract affluent Canadians with an HHI of $200k+ 2
#1 reach to high net-worth Canadians
Our audience has over $1 trillion in investable assets 2
1. Source: Overall monthly reach figure derived from internal calculations to factor-out duplication. Population is based on Vividata Fall 2024, Adults 18+ Print: Vividata Fall 2024 Monthly Reach/Frequency; Digital: Comscore Media Metrix Multi-Platform, Oct-Dec 2024 (Q4) Average, Adults 18+
2. Vividata SCC Fall 2024, A18+, Globe weekly print/digital readers
100%
traffic increase when there is a major event politically, financially or culturally
Source: Globe Internal data, Average daily lift for the top 10 days, April – March 2025.
91%
of subscribers agree that The Globe and Mail is a trustworthy source of information
Source: Globe/Ipsos research study, 2022,
% of Globe and Mail subscribers
67%
more likely to attract Under-45s with a HHI of $200k+
Source: Vividata SCC Fall 2024, A18+, Globe weekly print/digital readers
REACH menu stat
We reach over 66% of Canadians across our platforms
Reach that matters
We engage with 22 million ambitious Canadians every month across our network. Be where important conversations are happening.
Source: Overall monthly reach figure derived from Globe calculations to factor-out duplication. Vividata SCC Fall 2024, A18+, Print: Vividata SCC Fall 2024 Monthly Reach/Frequency, Digital: Comscore Media Metrix Multi-Platform, Oct-Dec 2024 (Q4) Average, A18+
Tap into the power of Globe Alliance.
Connect your brand to influential Canadian audiences across Globe Alliance and gain access to 20 million Canadians (61% reach) across our premium network of the world’s best news, business and lifestyle sites.
Filter by channel or click on a publisher to explore the audience numbers and opportunities with our partners.
Source: Comscore Media Metrix Multi-Platform, Desktop and Mobile, Oct-Dec 2024 (Q4) Average
The #1 Canadian national newspaper site
GLOBE DIGITAL
The Globe and Mail reaches close to 6.6 million Canadians online (20% reach)
Source: Comscore Media Metrix Multi-Platform, Oct-Dec 2024 (Q4) Average
Globe Alliance reaches 3 in 5 business decisions makers
THE LEADERS OF TODAY
AND TOMORROW
63%
reach of business decision-makers across Globe Alliance sites
Source: Comscore Plan Metrix Multi-Platform, September 2024, A18+
71%
reach of MOPEs across Globe Alliance sites
Source: Comscore Plan Metrix Multi-Platform, September 2024, A18+
54%
reach of senior managers/owners across Globe Alliance sites
Source: Comscore Plan Metrix Multi-Platform, September 2024, A18+
Report on Business magazine is the trusted source for business leaders and ambitious Canadians making a difference.
With a monthly readership of 2.8 million across print / digital, Report on Business is the premier magazine for leaders across industries, corporations, start-ups, and small businesses. Connect with the Canadian leaders and the next generation driving the economy forward.
2.8M
High Value Readers
Print/Digital
Senior Managers/
Owners
2X more likely to be
senior-level executives
Decision
Makers
1.9x more likely to be
business decision makers
Source: Vividata SCC Fall 2024, Adults 18+, ROB Magazine print/digital readers
Premium
readership
Delivered to 230,000 home subscribers
across Canada
Higher
incomes
36% higher incomes than average Canadians
57% more likely to have HHI of $200K+
Luxury
consumers
Our readers are 74% more likely to enjoy living a
lifestyle that impresses others
Active
car buyers
Our readers are 19% more likely to plan
on purchasing a vehicle (next 12 months)
Source: Vividata SCC Spring 2024, National, A18+, Globe Mon-Fri print readers who obtained the last issue via paid subscription (household)
The Globe reaches nearly 1 in 3 Canadians planning to buy EVs
PRINT / DIGITAL READERS
30%
reach of Canadians who plan to buy/lease an EV in the next 12 months
Source: Vividata SCC Fall 2024, National, Adults 18+, Globe Weekly Print/Digital.
45%
of Alliance visitors prefer to buy/drive brand new cars
Source: Comscore Plan Metrix Multi-Platform, September 2024, A18+, National,
32%
of Alliance visitors prefer driving a luxury vehicle
Source: Comscore Plan Metrix Multi-Platform, September 2024, A18+, National,
Globe Alliance reaches 3 in 5 business decisions makers
THE LEADERS OF TODAY
AND TOMORROW
63%
reach of business decision-makers across Globe Alliance sites
Source: Comscore Plan Metrix Multi-Platform, September 2024, A18+
71%
reach of MOPEs across Globe Alliance sites
Source: Comscore Plan Metrix Multi-Platform, September 2024, A18+
54%
reach of senior managers/owners across Globe Alliance sites
Source: Comscore Plan Metrix Multi-Platform, September 2024, A18+
Extend your reach of education prospects with Globe Alliance
% REACH OF DIGITAL POPULATION
68%
reach of parents with children aged 12 – 17 across Globe Alliance sites
Source: Comscore Plan Metrix Multi-Platform, National, A18+, September 2024.
71%
reach of those with a bachelor’s degree or higher across Globe Alliance sites
Source: Comscore Plan Metrix Multi-Platform, National, A18+, September 2024.
78%
reach of donors to alumni/educational institutions across Globe Alliance sites
Source: Comscore Plan Metrix Multi-Platform, National, A18+, September 2024.
The Globe connects you to an affluent audience of investors
PRINT AND DIGITAL READERS
50%
more likely to be active DIY investors – past 6 months
Source: Vividata SCC Fall 2024, National, Adults 18+, Globe Weekly Print/Digital
59%
more likely to make 10+ trades/month
Source: Vividata SCC Fall 2024, National, Adults 18+, Globe Weekly Print/Digital
51%
more likely to have HHI of $200K+
Source: Vividata SCC Fall 2024, National, Adults 18+, Globe Weekly Print/Digital
Target philanthropists with The Globe
PRINT AND DIGITAL READERS
62%
more likely to have purchased a ticket for a charity lottery/past 12 mos.
Source: Vividata SCC Fall 2024, National, A18+, Globe Print/Digital Weekly.
46%
more likely to plan on increasing the amount they donate in the next 12 mos.
Source: Vividata SCC Fall 2024, National, 18+, Globe Print/Digital Weekly, based on donations to Canadian Organizations/Foundations.
Reach fashion mavens with
The Globe
PRINT AND DIGITAL READERS
38%
more likely to keep up with the current fashion trends
Source: Vividata SCC Fall 2024, National, A18+, Globe Print/Digital Weekly
59%
more likely to have purchased a watch in the past year
Source: Vividata SCC Fall 2024, National, A18+, Globe Print/Digital Weekly
49%
more likely to look for designer labels when shopping for clothes
Source: Vividata SCC Fall 2024, National, A18+, Globe Print/Digital Weekly
The Globe connects you to a targeted audience of real estate enthusiasts
PRINT AND DIGITAL READERS
42%
more likely to plan on buying/selling a home in the next 12 months
Source: Vividata SCC Fall 2024, National, Adults 18+, Globe Weekly Print/Digital
47%
more likely to own homes valued at $2M+
Source: Vividata SCC Fall 2024, National, Adults 18+, Globe Weekly Print/Digital
67%
more likely to attract under-45s with HHI $200K+
Source: Vividata SCC Fall 2024, National, Adults 18+, Globe Weekly Print/Digital
Reach 3.6M travel intenders
with The Globe
GLOBE PRINT AND DIGITAL READERS
59%
more likely to take ski vacations
Source: Vividata SCC Fall 2024, National, A18+, Globe Print/Digital Weekly
32%
more likely to have taken a family vacation with children/past 12 months
Source: Vividata SCC Fall 2024, National, A18+, Globe Print/Digital Weekly
25%
more likely to stay in luxury hotels
Source: Vividata SCC Fall 2024, National, A18+, Globe Print/Digital Weekly
