Elevate your brand with our digital reach.
Connect with Canadians where they make decisions, using our data-driven solutions.
As one of the leading news sources in Canada, we’ve built a premium environment that consumers trust. That’s why we’re the essential connection to Canada’s most influential — through the Globe’s data-rich precision targeting capabilities and Globe Alliance, our premium digital network of the world’s best news, business and lifestyle sites.
Tap into the power of Globe Alliance.
Globe Alliance is The Globe and Mail’s premium digital media network – giving brands exclusive access to advertising inventory across Canada’s most trusted and influential news, business, and lifestyle sites. We bring together world-class publishers like CNN, The Guardian, and The Wall Street Journal into one powerful, brand-safe network – connecting your brand to the right audiences, in the right contexts, at unmatched scale.
With a single buy, Globe Alliance gives you access to 20 million Canadians (61% reach), all managed through one partner: Globe Media Group.
Source: Comscore Media Metrix Multi-Platform, Desktop and Mobile, Oct-Dec 2024 (Q4) Average
Explore the channels and publishers
Globe Alliance reaches 3 in 5 business decisions makers
THE LEADERS OF TODAY
AND TOMORROW
63%
reach of business decision-makers across Globe Alliance sites
Source: Comscore Plan Metrix Multi-Platform, September 2024, A18+
71%
reach of MOPEs across Globe Alliance sites
Source: Comscore Plan Metrix Multi-Platform, September 2024, A18+
54%
reach of senior managers/owners across Globe Alliance sites
Source: Comscore Plan Metrix Multi-Platform, September 2024, A18+
Targeting and insights
fuelled by trust.
As one of Canada’s most relied-upon news sources, we’ve built deep trust with our audience. This gives us access to extensive and credible 1st party data, which in turn provides insights for excellent marketing solutions. Plus, we enhance engagement with our world-class content using award-winning intelligence-driven analytics.
The #1 Canadian national newspaper site
GLOBE DIGITAL
The Globe and Mail reaches close to 6.6 million Canadians online (20% reach)
Source: Comscore Media Metrix Multi-Platform, Oct-Dec 2024 (Q4) Average
Sponsorships designed to deliver your goals.
Expand your reach with targeted creative experience and curated placements built to deliver impact.
Own The Day Sponsorship
A powerful way to connect with valuable, highly engaged audiences across The Globe’s editorial digital ecosystem and our Globe Alliance digital network. Choose from four turnkey packages, each with a specific focus to help you achieve your goals.
- Reach: Deliver your message to the largest possible audience
- Impact: Build awareness and engagement with a highly creative experience
- Response: Capture the attention of consumers to drive your campaign performance
- Audience: Directly connect with your highest value consumers
Own The Persona
A curated package of guaranteed premium impressions targeted to an audience and contextual theme across Globe Alliance.
- Harness the power of data: We parse thousands of audience and contextual data segments to pair behavioural and contextual interest segments with the latest trending topics
- Eye-catching and engaging creative: Including 970×250, 300×600, 728×90 and 300×250 formats
- Post-campaign insights: Audience, behavioural, demographic and content affinity data generated by your campaign
Newsletters
Exclusively align with 20+ News, Business and Lifestyle Globe editorial newsletters and reach consumers at key times in their day.
